'-8$)$ &+*0)$'"2

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,#9-'-8)-/ >:.&$,$/ - >".#8('#$/
-. &'+5-)+/ ,- $'1"#)-)"'$
 

! #$%&' ()*+,-).// > 3 -03938:)53 1. .2/;2:

13 !"#$%&"
13  !"#$%&"'((
'(( 7:09313
 7:09313 -3)3 ./9<1329./ .
3)*<;9.9:/ *<. *<.).5 3-).21.) /.5-). 53;/?
4.5:/ =:5: .//62=;3 : .2/;2:N : 2://: :C@.9;7:
> =:5-3)9;0I3) : =:2I.=;5.29: 1. <53 8:)53
;2:731:)3 . .27:07.29. 39)37>/ 1. )*"+(,*&(-
/*>3'09*( *>8:>' ' 9' '5'>3
'5'>3*(
*( /*1* 2 ;'12>2
 !>3'>292HH 3 2://3 /.5323 1. .2/;2:J
 !>3'>292

!"#$%&'()*&(++,!-.,$& 
 

E? A<;3
B? K29):1<GL:
O? #:2=.;9:/ &D/;=:/ 1. K0<5;23GL:
M? +8
+8.;9:/
.;9:/ 1. K0<5;23GL:
F? 4;-:/ 1. K0<5;23GL:
^? 4;-:/ 1. $S5-313/
P? 4;-:/ 1. $<5;2D);
$<5;2D);3/
3/
Y? X3//: 3 -3//: -3)3 <5 -):@.
-):@.9:
9:
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9:
EQ? X):@.9
X):@.9:/
:/ 1. K0<5;23GL:
EE? X):@.9
X):@.9:/
:/ #:5-0.9:/

EB? R.930I35.29:/
 

Gã pjmsfu ifdf udc `fc koudkmcáéf 

 pfhj duhcr ud cd`kjmtj6 

  8;7 <7? 4<=46NC@N<IC 4H N@?HNJCE;7A HC< 7 67JB46NH4JI7 H4

hjkxc ifmcmtj mc bfrc hj hjsjmvfovjr prfgjtfs hj crquktjturc. Îs vjzjs,
dj pjraumtcd ifdf cprjmhk sf`rj koudkmcáéf. Mfs djus prkdjkrfs
prfgjtfs, ju méf tkmbc irktërkf pcrc jsifobjr cs oàdpchcs j oudkmãrkcs
quj uscvc. Méf pjmscvc mc tjdpjrcturc hj ifr j mc koudkmàmikc hf

cd`kjmtj. F f`gjtkvf jrc hjkxcr f cd`kjmtj prfmtf j eficr mc jstëtkic.

Pjsfovk jstuhcr! Ifd f tjdpf j ifd cs jxpjrkçmikcs, ifdjijk
c pjrij`jr quj ud `fd prfgjtf méf hjpjmhj sù hc pcrtj jstëtkic.
^rjikscdfs pjmscr mc pcrtj eumikfmco, fu sjgc, mcs icrcitjrästkics
hfs prfhutfs, j tjr ud fobcr jifmødkif j tëimkif. Xjdfs quj ifmbjijr
cs oàdpchcs, oudkmãrkcs, sucs utkokzcáújs j jejktfs. Zd `fd prfgjtf ë
cqujoj quj ë `jd cmcokschf, cpokichf j jxjiutchf. Yj jstkvjr hjmtrf hf
frácdjmtf, ë djobfr ckmhc.

C khjkc hf mfssf Aukc hj Koudkmcáéf ë frkjmtcr vfiçs j dfstrcr

quj c koudkmcáéf pfhj duhcr ud cd`kjmtj.

Ifd icrkmbf,

1
 

Aukc hj Koudkmcáéf 
  Koudkmcáéf pfhj cotjrcr ifdpojtcdjmtj
ifdpojtcdjmtj c dcmjkrc ifdf sj
pjrij`j ud ouacr. Xjdfs c tjmhçmikc hj jmtrcr jd ud cd`kjmtj j fobcr
c ifr hc pcrjhj, f puxchfr, fs dùvjks hj hjskam, fs ktjms hj hjifrcáéf,
dcs c vjrhchj ë quj ouz duhc tuhf.

(". &/ >3$0)'

 &*9'1*( /":2" 9:7'"'>
9:7'"'>3'(
3'( /'>2(
 &2"2 9:7'"'>3
9:7'"'>3'(
'( 1*1'>3*( >* 21<:
21<:'>3'(?
'>3'(?

(". &/ 9#&$

 &*9'1*( :841:>2" ' 9'(32/2" 2#4:8
2#4:8*
*
#4' #4'"'1*( #4' /,21' 23'>=6*?

(". '8:#)"($
 &*9'1*( 43:8:N2" &2"2 '(3:1482" 2 &"*943:5:929'
'1 21<:'>3'( 9' 3"2<28,* 12>428 ' /*1'"/:28?

Ifd ouz, tuhf ecz dcks sjmtkhf.

C4N 1492 149*!
149*!

2
 

Koudkmcr  * #4'- /*1* ' /*1 * #4'

  Jssc ë c dckfr h÷vkhc mc bfrc hj hjsjmvfo

hjsjmvfovjr
vjr ud prfgjtf. Suco
c qucmtkhchj hj ouz quj hjvjdfs utkokzcr6 ^rjikscdfs icoiuocr6 Suco
oàdpchc uscr6 Ouz `rcmic6 Ouz cdcrjoc6 Suco hkstàmikc hjvjdfs utkokzcr
jmtrj fs pfmtfs hj koudkmcáéf6

  ^crc hjsjmvfovjr ud `fd prfgjtf hj koudkm

koudkmcáéf,
cáéf, prjikscdfs
ifmbjijr ud pfuif sf`rj f cssumtf. Ufiç sc`j qucks cs icrcitjrästkics
KC< @àdpchcs6 F quj ë Eouxf Oudkmfsf j Koudkmàmikc6 Suco c tjdpjrcturc

hj
eãikoifr khjco pcrc
jsifobjr f cd`kjmtj6
c djobfr fpáéf. Jmtjmhjmhf fs ifmijktfs, ic duktf dcks

  Ucdfs cprjsjmtcr fs ifmijktfs j eumhcdjmtfs,

eumhcdj mtfs, dfstrcr fs tkpfs
hj oàdpchcs j oudkmãrkcs gumtf ifd cs sucs prkmikpcks icrcitjrästkics
pcrc quj vfiç pfssc hjsjmvfovjr ud prfgjtf ifd jejktfs hj ouz j tfdcr
fs iukhchfs mjijssãrkfs pcrc ctkmakr f rjsuotchf jspjrchf7 ;@I$;;H
jspjrchf7 ;@I$;;H!!

  87<<7 !?NC ë ud dëtfhf pcrc vfiç pfhjr hjsjmvfovjr prfgjtfs

K4 N@?HNJCEéf. Ucdfs ifdjácr ifd c tjfrkc pcrc jmtéf pcsscr pcrc c
pcrtj prãtkic. F Aukc trcz  7< /*>/':3*( <J(:/*( 9' :841:>2=6* 
:841:>2=6*  pcrc vfiç
sc`jr tuhf quj hjvj sjr ifmskhjrchf mc bfrc hj prfgjtcr. Ujrjdfs
C< 8E1&292( ' 841:>J":2( 
841:>J":2(  ifd sucs prkmikpcks icrcitjrästkics j usfs.
Ufiç cprjmhjrã c jsifobjr f prfhutf khjco pcrc f cd`kjmtj j ifdf irkcr
hkejrjmtjs jejktfs j ijmcs.

^crc kssf, prjikscdfs jmtjmhjr f 21<:'>3'

21<:'>3'.. Ctrcvës hcs
icrcitjrästkics j hf usf hf jspcáf, vjrjdfs qujstújs rjocikfmchcs
c koudkmcáéf mcturco, hkdjmsújs j cic`cdjmtf pcrc cmcokscr c pcrtj
tëimkic j vjr c vkc`kokhchj f prfgjtfs mf sjmtkhf eumikfmco, jstëtkif j
467Jødkif pcrc pfhjr, pfr d, hjtcobcr.

;
 

  Zd `fd prfgjtf pfhj duhcr f cd`kjmtj jd suc ifmijpáéf

jstëtkic. Joj pfhj hjkxcr f jspcáf eumikfmco j, coëd hj sjr sjr ifmefrtãvjo
j dcks carchãvjo, irkcr hkejrjmtjs ijmcs, prfpfrikfmcr hkejrjmtjs sjmscáújs
j jifmfdkzcr, f quj ë duktf kdpfrtcmtj!

  ^crc pfhjr hjsjmvfovjr ud prfgjtf hj koudkm

koudkmcáéf,
cáéf, prjikscdfs

pjmscr
quj tfhfjd tfhcs cs
prfsskfmco pfssk`kokhchjs.
hjvj sc`jr. ^fr kssf, vjrjdfs coaums ktjms

>-*>'#:-8 ;/8#>-8
Cdpjrcajd, ikriuktf joëtrkif, kmtjrruptfr, pftçmikc, hkdjr, o÷dkmãrkc,
sfqujtj, trcmsefrdch
trcmsefrdchfr,
fr, rjctfr, vfotcajd, uxf oudkmfs
oudkmfsf,
f, koudkm
koudkmàmikc,
àmikc,
jikçmikc oudkmfsc, kmtjmskhchj oudkmfsc, koudkmàmikc, àmauof hj c`jrturc,
tjdpjrcturc hj ifr, ämhkij hj rjprfhuáéf hj ifr, ämhkij hj prftjáéf j
qucmtkhchj hj ouz pcrc f cd`kjmtj.

'<'#:-8 &' #(")#*$+,-

Mcturco (kmikhçmikc sfocr) j crtkikco (hkrjtc,
(hkrjtc, kmhkrjtc j hkeusc).

:#2-8 &' #(")#*$+,-

Ajrco, hjstcquj, hjifrctkvc j hj jdjraçmikc.

  Ifd jsscs kmefrdcáújs, vcdfs jmtjmhjr ifdf jsifobjr c oàdpchc

ifrrjtc pcrc f cd`kjmtj j hjsjmvfovjr ud `fd prfgjtf ifd hkejrjmtjs

 tkpfs hj koudkmcáéf j jejktfs, hcmhf dcks vkhc j sjmtkhf cf jspcáf.

' $51 20-*:- 2$0$ '*:'*&'0

>-)- #(")#*$0 ") $);#'*:'7

3>
 

Ifmijktfs @ãskifs hj Koudkmcáéf 

('&
- Okabt Jdk  t kma
kma Hkfhj 
- @ckxf ifmsudf hj jmjrakc 
- Ecibf hj ouz okvrj hj icofr 
- Ukhc ÷tko ofmac 
- Cotc jekikçmikc 
- Okvrj hj djtcks pjschfs 
- Jxijojmtj qucokhchj hj ouz 
- Cijmhkdjmtf kmstàmtcmjf 

  C$A
C$A   skamkic Okabt Jdkttkma Hkfhj, fu sjgc, hkfhf jdkssfr hj ouz.
Ë ud ifdpfmjmtj sjdkifmhutfr quj, cf sjr pfocrkzchf, jdktj ouz ifd
cotc jikçmikc oudkmfsc j `ckxf ifmsudf hj jmjrakc. C tjimfofakc OJH
ë f quj bã hj dcks dfhjrmf jd koudkmcáéf.

33
 

 $)2'0$!')
Zmkhchj hj djhkhc hj kmtjmskhchj hc ifrrjmtj joëtrkic.

>-00'*:' '(?:0#>$ 4 :'*8,-

= !"#$%& " (&))"#*" +&,"- $") .$/,/$ +/)/

(/>(.>/) & (&#$.-& ," "#")30/ ," ,09")$&$
"8.0+/-"#*&$: 8./#,& "$$"$ #%& *09")"-
/ 0#5&)-/1%& ,0$+&#29">; 7/)/ 0$$&: </$*/
-.>*0+>0(/) & #?-")& ," 9&>*$ +&) /-+")"$; 4
)"$+&$*/ &<*0,/ *"- (&-& .#0,/," ," -",0,/
f wctts7 umkhchj hj djhkhc hf uusf
sf hj jmjrakc
">=*)0(/ 6+&*N#(0/C;

 9-(:
 9-(:$!')
Yjrvj pcrc djhkr tjmséf joëtrkic, fu sjgc, c hkejrjmác hj pftjmikco
joëtrkif jmtrj hfks pfmtfs. Jxkstjd hfks tkpfs hj vfotcajd7 BBKG ' LLKG .
Fs prfhutfs pfhjd tjr vjrsújs mcs hucs vfotcajms, jmtéf, quj
ctjmtf mc bfrc hj ifdprcr cpcrjobfs jojtrømkifs j jojtrfhfdëstkifs
pcrc méf icuscr dckfrjs prf`ojdcs. Oàdpchcs tcd`ëd
tcd`ë d pfssujd hkejrjmtjs

vfotcajms.
Jxkstjd jqukpcdjmtfs @kvfots, fu sjgc, prfhutfs ifd icpcikhchj hj
rjij`jr fs hfks tkpfs hj vfotcajd. Ë f quj fifrrj ifd icrrjachfrjs
hj ijouocrjs, pfr jxjdpof.
Yuc umkhchj hj djhkhc ë G*83( OGD.
OGD.

>-*<#0$ 8')20' $ :'*8,- &- $);#'*:'=

!"#$%$& (%)% *+& ,))%) *% -&)%
$% !&.()%/ % >)&!% 3,)% ),>)%0%9-&8 

30
 

H #4' 2/*>3'/' (' '4 8:M2" 41

2&2"'8,* BBK5 '1 412 3*1292 LLK5F
Joj rjij`j f hf`rf hc tjmséf joëtrkic mjijssãrkc
pcrc eumikfmcr j qujkdc! Mjssj icsf, utkokzj ud
trcmsefrdchfr pcrc méf tjr sf`rjicrac hj jmjrakc mf sju
cpcrjobf j vfiç pfhjr utkokzcr mfrdcodjmtj.

7
 
H #4' 2/*>3'/' (' '4 8:M2" 41
2&2"'8,* LLK5 '1 412 3*1292 BBK5F 
  F jstrcaf méf ë arcmhj, dcs joj tjrã c icpcikhchj
hj eumikfmcdjmtf cejtchc, pfks suc pftçmikc sjrã djmfr
djmfr..

>#0>"#:- '(?:0#>-
Fs ikriuktfs séf irkchfs pcrc ifdcmhcr ud ÷mkif pfmtf ifd udc fu
dcks oàdpchcs. Zd cd`kjmtj pfhj tjr dcks hj ud ikriuktf joëtrkif.
Mc pcrtj tëimkic, sjpcrcdfs pfr sjaurcmác pcrc ifmtrfoj hj icracs.
Mc pcrtj jstëtkic, pcrc pfhjr tjr hkejrjmtjs efrdcs j pfmtfs hj cijmhkdjmtf
hc koudkmcáéf.

8'2$0' 8')20' >#0>"#:- &'

#(")#*$+,- &- >#0>"#:- &' :-)$&$86

>#0>"#:- &' #(")#*$+,- Ekf ifd sjáéf dämkdc hj 3:dd

>#0>"#:- &' :-)$&$8 Ekf ifd sjáéf dämkdc hj 0:dd

39
 

#*:'00"2:-0
Pjspfmsãvjo pfr ‟c`rkr j ejibcr— fs ikriuktfs, fu sjgc, okacr j hjsokacr c
ouz. Jxkstjd trçs tkpfs hj kmtjrruptfrjs7 skdpojs, hupof j trkpof. Coëd
hkssf, pfhjdfs eczjr usf hf kmtjrruptfr bftjo, tcd`ëd ibcdchf hj
pcrcojof. 

Jojs séf utkokzchfs

mc ^ocmtc jd
Joëtrkic hjvj
hjv hkejrjmtjs
j sjr hcs sj sktucáújs
sjaukmtjs
aukmtjs j suc rjprjsjmtcáéf arãic
efrdcs7
efrdcs7

Kmtjrruptfrjs skdpojs 
Kmhkichfs pcrc cd`kjmtjs pjqujmfs
ifd cpjmcs udc pfrtc hj cijssf
j ud ÷mkif ikriuktf joëtrkif.

Kmtjrruptfrjs hupof 
Kmhkichfs pcrc cd`kjmtjs dckfrjs
quj pfhjd tjr c koudkmcáéf
sjpcrchc pfr hfks ikriuktfs.

Kmtjrruptfrjs trkpof 
Kmhkichfs pcrc cd`kjmtjs cdpofs
ifd trçs ikriuktfs joëtrkifs j quj
pfssujd hkejrjmtjs oudkmãrkcs.

Kmtjrruptfr bftjo fu pcrcojof 

Ztkokzchf pcrc ifmtrfo
ifmtrfocr
cr udc oàdpchc
quj gã pfssuk ud kmtjrruptfr prkmikpco.
Ë utkokzchf jd ifrrjhf
ifrrjhfrjs
rjs j qucrtfs.

38
 

Mf hjsjmbf, c`ckxf vjdfs c pocmtc `ckxc hj udc hfrdktùrkf

fmhj qujrjdfs tjr hfks pfmtfs pcrc hjsokacr j okacr c koudkmcáéf ajrco.
^crc kssf, ë mjijssãrkf eczjr ud ikriuktf pcrc f ofico fmhj hjsjgcdfs
kmstcocr f kmtjrruptfr pcrcojof. Kssf ë `cstcmtj rjcokzchf jd qucrtfs pcrc tjr
ud kmtjrruptfr cf ochf hc icdc, coëd hf jxkstjmtj
jxkstjmtj mc jmtrchc hf iødfhf.

>#0>"#:- 2$0$('(-
(#!$ ' &'8(#!$ ') 2-*:-8 &#<'0'*:'8

  Mf hjsjmbf c sjaukr, hkejrjmtjs ikriuktfs jd ud djsdf cd`kjmtj

séf ùtkdfs pcrc irkcr ijmcs j jejktfs hj koudkmcáéf. Coëd hkssf, pfhjdfs

utkokzcr f 9:1'" 
dcks kmtkdkstc j  cifmibjacmtj.
pcrc ifmtrfocr c kmtjmskhchj hc ouz j hjkxcr f cd`kjmtj

3:
 

(');0'N8'C *,- '8@"'+$ &' -0!$*#.$0 -8

#*:'00"2:-0'8 ' $ 2-8#+,- &' >$&$ ") &'('8=

35
 

&#)'0
Cs ctkvkhchjs jxkajd hkejrjmtjs kmtjmskhchjs hj ouz cd`kjmtj, ijrtf6 Ifd
f hkdjr, ifmsjaukdfs ifmtrfocr c kmtjmskhchj hc ouz j hcr vjrsctkokhchj cf
jspcáf. Coëd hkssf, joj jvktc f hjspjrhäikf hj jojtrkikhchj!

8-@"':'
Xjd ifdf eumáéf acrcmtkr c xcáéf djiàmkic j c ifmjxéf joëtrkic hc
oàdpchc ’ quj ctjmtf cfs hkejrjmtjs
hkejrjmtjs tkpfs hj sfqujtj.

0!;
Ë c c`rjvkcáéf hf skstjdc hj ifrjs prkdãrkcs ^'9- S"''> ' P84'- 
P84'-  quj
skamkic vjrdjobf, vjrhj j czuo jd kmaoçs. ^rfhutfs ifdf Ektc hj OJH j
^rfgjtfrjs
^rfgjtfrjs pfssujd jssc fpáéf hj koudkmcáéf.
F ifmtrfoj pfhj sjr uschf pcrc hkdjrkzcr, trficr cs ifrjs j jsifobjr
jejktfs hj ouz. Jmtéf ë sù utkokzcr c kdcakmcáéf!

:0$*8<-0)$&-0
Ifmvjrtj c tjmséf hc rjhj pcrc futrf vcofr.

0'$:-0
Pjspfmsãvjo
Pjspfmsãvjo pjoc pcsscajd hc ifrrjmtj joëtrkic hc rjhj pcrc c oudkmãrkc.

31
 

2-:I*>#$
Sucmtkhchj hj jmjrakc ifmsudkhc pjoc oàdpchc. Kmeujmikc hkrjtcdjmtj
mc qujstéf jifmødkic mc bfrc hc jsifobc hc oàdpchc. Dckfr pftçmikc
méf skamkeic quj koudkmc dcks.
Yuc umkhchj hj djhkhc ë Y233 OYD.
OYD.

<("4- (")#*-8-
Sucmtkhchj hj ouz jdktkhc pfr udc oàdpchc jd tfhcs cs hkrjáújs.
Yuc umkhchj hj djhkhc ë C01'>( O81D.
O81D.

= )$#-0 2-:I*>#$
*,- @"'0 &#.'0 @"' #(")#*$ )$#8=

F O÷djm ë c qucmtkhchj hj ouz jdktkhc pfr udc

>@-+/,/ "- *&,/$ /$ ,0)"1I"$: 8." */-<=- )"("<"
f mfdj hj euxf oudkmfsf. Pjprjsjmtc f qucmtf
.-/ >@-+/,/ 0>.-0#/ .- /-<0"#*"H 8./#*& -/0&)
jssj m÷djrf, dcks ouz c oàdpchc jdktj.
 Gã f Qctt, quj tcd`ëd ë ifmbjikhf ifdf
 +&*N#(0/,, jstã rjocikfmchf cf ifmsudf hj jmjrakc.
 +&*N#(0/
^frtcmtf, méf tjd mchc c vjr ifd c jdksséf hj ouz.
Zd jxjdpof iocrf hkssf ë quj pfhjdfs jmifmtrcr
/ 0#,0(/1%& ,& (&#$.-& "- J/**$ "- 8./>8.")
cpcrjobf jojtrømkif, djsdf sj joj méf jdktkr
>.-0#&$0,/," />3.-/;
 4+"$/) ," $")"- (/)/(*")2$*0(/$
(/)/(*")2$*0(/$ $"+/)/,/$:
$"+/)/,/$: ">/$
/#,/- E.#*/$ 8./#,& & /$$.#*& = 0>.-0#/1%&;
@12 <*2 8E1&292 :"J :841:>2" <'1 /*>(41:>9*
 pfuic jmjrakc! Joc tjrã udc cotc tcxc hj o÷djms j
41 <2:%* 528*" 9' )233(?

32
 

'<#>#I*>#$ (")#*-8$
Ë f Eouxf Oudkmfsf hkvkhkhf pjoc qucmtkhchj hj jmjrakc tftco ifmsudkhc.
^fhj sjr ibcdchf hj rjmhkdjmt
rjmhkdjmtff oudkmfsf.
F khjco ë sjdprj khjmtkicr jssj m÷djrf j fptcr pjoc oàdpchc quj
jdktkr dckfr qucmtkhchj hj o÷djms ifmsudkmhf c djmfr qucmtkhchj
hj jmjrakc, csskd vfiç jstcrã sjdprj jifmfdkzcmhf.

Yuc umkhchj hj djhkhc ë 81X) O841'>X)233D?

$Z$UQCHR Suco oàdpchc utkokzcr jd ud hfrdktùrkf ifd ;,5d06

@"$*:#&$&'
@"$*:#&$&' &' (". H /0'$ 4 5*&#>' &' #(")#*J*>#$

-2+,- KKE -2+,- KKG

EA 2$#*'( &' ('& BA &#>0-#>$

330> oudjms  3>>> oudjms 

P$:>,>> P$3>>,>>
3;
 

Sucmtf koudkmc 

Sucmtf ifmsfdj 

Jssj prfgjtf mjijssktc ;5>od, pcrc kssf tjdfs hucs fpáújs quj
rjsuotcd mc qucmtkhchj hj ouz hjsjgchc pcrc f cd`kjmtj. C prkdjkrc ë ifoficr
?H  &2:>'8 9' 8'9 (330>od) j c sjaumhc ë utkokzcr quctrf 9:/"*:/2(
9:/"*:/2( (3>>>od).
 (3>>>od).

C hkejrjmác
hkejrjmác jstã mf tkpf j jejktfs hj koudkmcáéf hjsjgchfs, coëd hf vcofr.
vcofr.

#*:'*8#&$&' (")#*-8$
Kmtjmskhchj dãxkdc ctkmakhc pfr udc efmtj oudkmfsc mf ijmtrf hf ecibf hj
ouz (qucmtkhchj hj ouz hjmtrf hf ecibf/
ecibf/àmauof).
àmauof).
Yuc djhkhc ë jd /2>9'82( OI9D.
OI9D.

#(")#*J*>#$
Kmikhçmikc hj ouz jd udc supjreäikj.
Yuc umkhchj hj djhkhc ë C4% O8%D?

0>
 

  $ 32<'82 !P[W- ifdf dfstrc c`ckxf, trcz cs kmefrdcá

kmefrdcáújs
újs pcrc iãoiuof
hj qucmtkhchj hj ouz khjco pfr cd`kjmtj. Zscdfs c tc`joc hc C@MX
pcrc tjr jsscs kmefrdcáújs j pfhjr eczjr ud iãoiuof hj qucmtkhchj
hj ouz. Dcs ojd`rj-sj7 usjd fs vcofrjs ifdf `csj, fl6 Méf ë udc rjarc.
Ë udc efrdc hj frkjmtcáéf!

 koudkmcáéf
Coaums cd`kjmtjs
dcks kmtjmsc, ifdfjd jsirktùrkfs
jmqucmtf prjikscd
futrfs joc hjvj sjr dckshjsucvj
udcj
cifobjhfrc, ifdf jd ud qucrtf. ^fr kssf, c qucmtkhchj hj oux kmhkichc
pcrc ichc iødfhf ë hkejrjmtj. ^crc ecikoktcr, c dëhkc hj ouz utkokzchc
ë c sjaukmtj7

 $);#'*:' ("4 
[303 W $<\ A.)30 EQQ W BQQ

[303 W $<\ $:=30 _0.;9<)3T OQQ W PFQ

#:\;2I3 W $<\ A.)30 EQQ W BQQ

#:\;2I3 W $<\ $:=30 _-;3H 5./3 . 8:]L:T BQQ W FQQ

V<3)9: W $<\ A.)30 EQQ W BQQ

V<3)9: W $<\ $:=30 _=3C.=.;)3T BQQ W FQQ

&32I.;): W $<\ A.)30 EQQ W BQQ

&32I.;): W $<\ $:=30 _./-.0I:T BQQ W FQQ

n300H ./=313H 1./-.2/3 . ]3)3].5 PF W EFQ

+/=);9c);: W `./3 1. 9)3C30I: OQQ W FQQ

03
 

  Mc kdcajd c`ckxf, ë pfsskvjo ifmejrkr c hkejrjmác jmtrj \841:>E>/:2-

_84%* C41:>*(* ' \>3'>(:929' C41:>*(2R

@"$*:#&$&' &' (". 2$0$ - $);#'*:'

C qucmtkhchj hj ouz ë djhkhc jd 841'>(  j 84% .
841'>( j
Jmqucmtf f prkdjkrf jstã rjocikfmchf f uxf oudkmfsf, f sjaumhf rjvjoc c
NJ6khçmikc hj ouz jd udc supjreäikj.

Oux ë c qucmtkhchj hj uxf oudkmfsf pfr djtrf quchrchf. Yju iãoiuof ë

ejktf pjoc #42>3:929' 9' 801'> 9' 412 8E1&292 9:5:9:9* &'8*
1'3"* #429"29* 9* '(&2=*?

00
 

  C eùrduoc pcrc icoiuocr f o÷djm mjijssãrkf, fu sjgc, quco oàdpchc

ifdprcr, jstã rjprjsjmtchc c`ckxf7

 /0'$ 4 5*&#>' &' #(")#*J*>#$

Coëd hkssf, mc bfrc hj jsifobjr udc oàdpchc, prjstj `jd ctjmáéf

mcs jspjikicáújs hjsirktcs mc jd`cocajd fu pjsquksj cmtjs hj ifdprcr.
C dckfrkc hcs jdprjscs cprjsjmtc cs prkmikpcks icrcitjrästkics hfs sjus
prfhutfs mc jd`cocajd pcrc quj f ifmsudkhfr fu prfsskfmco tjmbc
eãiko cijssf c jssc kmefrdcáéf. Ifmrc c sjaukr ud jxjdpof hjssj tkpf hj
rjprjsjmtcáéf7

Sucsj tfhcs cs
oàdpchcs trczjd f
vcofr hj o÷djms j
futrcs kmefrdcáújs
 hjsirktcs mc
jd`cocajd.

<("4- (")#*-8- N !"#$%&'#'( '( *"+ !"( (,&%(-

#*:'*8#&$&' (")#*-8$ N *"+ '($%./ '/ >$3"*/-

09
 

 J*!"(- &' $;'0:"0$

Ë f àmauof efrdchf
efrdchf pjof ifmj hj ouz prfgjtchf pjoc
pjoc efmtj oudkmfsc.

  Ifdf vjdfs mf hjsjmbf, f àmauof hj c`jrturc hj udc oàdpchc

ë efrdchf pfr ud ifmj hj ouz.

Ë kdpfrtcmtj sc`jr f àmauof hj c`jrturc hcs efmtjs oudkmfscs

pcrc irkcr udc koudkmcáéf chjquchc j quj jstjgc jd bcrdfmkc ifd
f cd`kjmtj mf quco jstã kmsjrkhc. Jd arcmhjs trc`cobfs hj koudkmcáéf,
f àmauof hj c`jrturc hjvj sjr ifmskhjrchf pcrc jvktcr udc koudkmcáéf
kmifdfhctkvc j hjscrdømkic. Sucmhf sj cudjmtc c hkstàmikc jmtrj udc
efmtj hj ouz j ud f`gjtf, c ouz ë hkeumhkhc jd udc ãrjc dckfr j suc
kmtjmskhchj hkdkmuk.

C rjocáéf jmtrj c hkstàmikc j c kmtjmskhchj ë hchc pjoc

:>5'"(*R  c kmtjmskhchj hc ouz ë kmvjrscdjmtj prfpfrikfmco
8': 9* #429"29* :>5'"(*R 
cf quchrchf hc hkstàmikc jmtrj c efmtj hj ouz j c supjreäikj sf`rj c quco joc

kmikhj.

08
 

:')2'0$:"0$ &' >-0

Ë c cpcrçmikc hj ifr hc ouz jdktkhc pjoc efmtj hj ouz!
Yuc umkhchj hj djhkhc ë T'85:> OTD.
OTD.

Ë duktf ifdud ecocrdfs jd 84N #4'>3' 7? 84N 7":2 ’

7":2 ’ fs tjrdfs sj rjejrjd
î tfmcokhchj j méf î tjdpjrcturc hc efmtj oudkmfsc. C ifmvjmáéf vjd hf

qujmtj
cf ajof).(dcks cdcrjochf
Yuc vcrkcáéf vckjd
hj eumáéf hf sfo
32>>L ctë ) j c erkc (dcks czuochc rjocikfmchc
5:>>L.

= (". @"'*:' 4 (". <0#$

Méf jstcdfs mfs rjejrkmhf cf icofr eäskif hc oàdpchc

j skd cf tfd hj ifr quj joc hã cf cd`kjmtj. ^crc méf
jsqujijr, ojd`rj sjdprj hf sfo ’ mfssc dckfr efmtj hj
ouz. Cf cdcmbjijr, tjd ud tfd dcks cvjrdjobchf, suc
ouz tjd ud tfd dcks qujmtj< c djhkhc quj f hkc vck
pcsscmhf, c ouz vck icmhf dcks cdcrjoc ctë sj tfrmcr
`jd `rcmic, ë qucmhf mfsscs ctkvkhchjs cudjmtcd. Mf
mco hc tcrhj, qucmhf pjmscdfs jd rjocxcr, c ouz vfotc
c icr dcks qujmtj, dcks cocrcmgchc. ^jrij`jrcd6 Ouz
dcks qujmtj rjdjtj c dckfr cifmibjaf j rjocxcdjmtf,
ouz dcks erkc rjocikfmc-sj ifd dckfr ctkvkhchj.

T$CG\[   - Ë c arcmhjzc quj jxprjssc c cpcrçmikc hj ifr hj udc ouz.

Sucmtf dcks cotc efr c tjdpjrcturc hj ifr, dcks `rcmic ë c ifr hc ouz
jdktkhc. C ouz qujmtj hj cpcrçmikc cdcrjochc tjd cprfxkdchcdjmtj
9>>>L. C ouz erkc hj cpcrçmikc czuo vkfojtc tjd tjdpjrcturc hj ifr dckfr
quj 5>>>L, gã c ouz `rcmic mcturco, jdktkhc pjof sfo jd iëu c`jrtf cf
djkf-hkc, tjd tjdpjrcturc hj ifr prùxkdc hj :2>>L.

Iurkfskhchj 
0:
 

(". $)$0'($ (". *'":0$   (". $."(

GLKKO BKKKO DMKKO  

Ë khjco pcrc
cd`kjmtjs quj Ëfpáéf
udc ùtkdc
pcrc Ëcd`kjmtjs
jxijojmtj quj
pcrc
J464<<NICH cd`kjmtjs quj méf J464<<NICH H?NIC
dcks ifmefrtf j prjikscd hj duktc CI4JE;7A 67H7
cifmibjaf, ifdf koudkmcáéf. Coëd jsirktùrkfs j
hfrdktùrkfs. KN<<7A 4<<4 IN=7 K4 ifzkmbcs.
ouz méf kmtjrejrj
mc ifofrcáéf hfs
f`gjtfs.

05
 

Sucmtf dcks cotc efr c tjdpjrcturc hj ifr,

12:( /82"2 ('"J 2 3*>28:929' 9' /*" 92 84N ] 12:( 7":2?
7 ":2?

Sucmtf dcks `ckxc efr c tjdpjrcturc hj ifr,

 12:( 212"'8292 2 3*>28:929' ] 12:( #4'>3'?

V@!C ! \UQH^Wn[I\! A! W$UQ$^!W@^! A$ IH^F 

C Xjdpjrcturc hj ifr cejtc hkrjtcdjmtj mf ifmefrtf hf cd`kjmtj.

W*>28:929'( 12:( #4'>3'( 

#4'>3'(  séf dcks cifmibjacmtjs, pfr kssf, f usf
kmhkichf ë pcrc cd`kjmtjs fmhj qujrjdfs ctkmakr sjmscáéf, ifdf
hfrdktùrkfs, scocs, rjstcurcmtjs, scoc hj gcmtcr cd`kjmtjs rfdàmtkifs!
Cqujoc ouz cdcrjochc mf qucrtf cmtjs hj hfrdkr...Méf icusc udc sjmscáéf
hj rjocxcdjmtf6

 ! C4N 12:( //82"2-

82"2- <"2>/2- 2N48292 (' 3*">2 '(3:1482>3',
'(3:1482>3', pfr kssf, ajrcodjmtj
ë utkokzchc jd cd`kjmtjs hj trc`cobf, ioämkics, ecrdãikcs j bfspktcks.
Kdcakmj vfiç ibjacmhf hf codfáf mf trc`cobf ifd udc ouz cdcrjochc.
Ufmtchj hj hfrdkr, ijrtf6 ^crc kssf, uscdfs ouz erkc, pcrc vfiç ibjacr j
cifrhcr.

\UQH^W![W$R
ichc cd`kjmtjc ëjsifobc hc tjdpjrcturc
udc jsifobc pjssfco, fuhjsjgc,
ifr ichc
dcks pjssfc
chjquchc
tjd pcrc
suc
prjejrçmikc. Fs afstfs hf iokjmtj pfhjd cejtcr mjstc hjikséf!

Ojd`rj sjdprj hjssj actkobf7 ë f prkdjkrf pcssf pcrc méf jrrcr mc bfrc hj
jsifobjr c tjdpjrcturc hj ifr pcrc f cd`kjmtj.

 (". @"'*:' N $>-*>3'!-

(". <0#$ N '8:#)"($

01
 

5*&#>' &' 0'20-&"+,- &' >-0

Ë c rjocáéf jmtrj c ifr rjco hj ud f`gjtf j c cpcrçmikc pjrij`khc hkcmtj
hj udc efmtj oudkmfsc. C hjokhchj mc rjprfhuáéf hcs ifrjs ë kmhkichc
pfr ud ämhkij7 KPI ’ Ämhkij hj Pjprfhuáéf
Pjprfhuáéf hj Ifr. F KPI
K PI rjprjsjmtc
rjprjsjmtc ifdf cs
ifrjs sjréf vkstcs hj ectf.

Hjpjmhjmhf
jsvjrhjchc, pfrhf jxjdpof.
KPI hc oàdpchc,
C ouz qujvç-sj udc rfupc hcs
tjd rjprfhuáéf dcksifrjs
czuochc
ifdfuc
dãxkdc hjokhchj ctrk`uk-sj KPI 4 3>> - kmhkic 3>>% hj hjokhchj, quj
sjrkc jqukvcojmtj î ouz mcturco hf Yfo hf djkf-hkc.

'88' 5*&#>' 9$# &' K $ EKK1

#42>3* 12:( &"c%:1* 9' BKK- 1'8,*" 2 "'&"*94=6* 92 /*"?

Xcmtf cs tjdpjrcturcs hj ifr duktf `ckxcs qucmtf cs duktf cotcs cejtcd

skamkictkvcdjmtj c ifr rjco hfs f`gjtfs. Mcs dcks `ckxcs, séf dcks
cdcrjochfs, j mcs cotcs, dcks czuochfs. ^crc djobfr rjprfhuáéf hj ifrjs,
prjrc sjdprj cs tjdpjrcturcs hf `rcmif ‟ouz hf hkc— fu mjutrf.

F KPI ë ud vcofr rjoctkvf

rjoctkvf î sjmscá
sjmscáéf
éf hj rjprfhuáéf hj ifr, `csjchf jd udc
sërkj hj ifrjs pchréf.

;0$*>- @"'*:' &' SKKKO  #0> F ^K

;0$*>- *'":0- BKKKO  #0> F ^M

;0$*>- <0#- &' DMKKO  #0> F LK

02
 

5*&#>' &' 20-:'+,-

^chréf kmtjrmcikfmco jstc`jojikhf pcrc jspjikicr fs mävjks hj prftjáéf hfs
jqukpcdjmtfs jd rjocáéf î rjsähufs sùokhfs, ifdf pfjkrc, j tcd`ëd ifmtrc
oäqukhfs, ifdf gctfs hj ãauc, rjspkmafs, ibuvc kmtjmsc j su`djrséf.

F vcofr hf Ämhkij hj ^rftjáéf (K^) ë ifdpfstf hj hfks hkaktfs7

^rkdjkrf
Yjaumhf>-57
>-27prftjáéf
prftjáéfifmtc
prftjáéf ifmtrcf`gjtfs
ãauc. sùokhfs<

3 > häaktf 

#244 
 0 > häaktf 

#2GK 8') 20-:'+,-

2 0-:'+,- >-*:0$ /!"$
/!"$ ' ")#&$&'
")# &$&'

#2BB 20-:'+,- >-*:0$ 0'82#*!-8 &' /!"$

#2DM 20-:'+,- >-*:0$ P$:-8 &' /!"$

#2DD 20-:'+,- >-*:0$ P$:-8 <-0:'8 &'

& ' /!"$

#2DL  20-:'+,- >-*:0$ 8";)'08,- :')2-0/0#$

0;
 

Jejktfs hj Koudkmcáéf 

C koudkmcáéf kmtjrejrj hkrjtcdjmtj mc dcmjkrc ifdf pjrij`jdfs

ud cd`kjmtj. Mc bfrc hj hjsjmvfovjr ud prfgjtf oudkmftëimkif, hjvjdfs
ojvcr jd ifmskhjrcáéf
ifmskhjrcáéf c ouz mcturco pcrc jsifobjr qucks tkpfs hj ouz crtkikco
uscrjdfs.

(". *$:"0$( (". $0:#<#>#$(

'*'0
'*'0!#
!#$
$ 8-
8-($
($0
0 '*'0
'*'0!
!#$ *,
*,-
- 8-(
-($0
$0

(". *$:"0$(
#*>#&I*>#$ 8-($0
  C frkjmtcáéf
frkjmtcá éf ë ud pfmtf iruikco jd qucoqu
qucoqujr
jr prfgjtf, udc vjz quj
c kmikhçmikc hc ouz mcturco pfhj duhcr cs icrcitjrästkics hf cd`kjmtj j
kmujmikcr mcs jsifobcs hf prfgjtf oudkmftëimkif.
 

Iukhchf
jssc ë udc cf`jd
tcrjec cmcokscr c pfskáéf
kdpfrtcmtj pcrchff sfo7 pfr jdcks
prfgjtf ecrãskdpojs quj sjgc,
tfhc c hkejrjmác.
Hjpjmhjmhf hc pfskáéf sfocr, c kmikhçmikc hj ouz mcturco mf cd`kjmtj
sjrã cotjrchc pcrc dcks fu pcrc djmfs. Sucmtf djmfs ouz mcturco
tkvjr mf cd`kjmtj, dckfr sjrã f jsefráf pcrc hjsjmvfovjr ud `fd prfgjtf
hj koudkmcáéf crtkikco. F usf cprfprkchf hc ouz mcturco rjhuz c mjijsskhchj
hj koudkmcáéf crtkikco.

  Ë kdpfrtcmtj trc`cobcr jd bcrdfmkc ifd c oudkmjsiçmikc sfocr,

sfocr,
pfks jssc kmuk jd hkvjrscs vcrkãvjks ifdf /*>7*"3*- (4(3'>32<:8:929'
' 23` >2 94"2=6* 9' '(3"434"2( ' 9' 1*<:8:J":*?

9>
 

  C ouz ë icpcz hj jstkduocr

jstkduo cr c rjakéf hf iërj`rf rjspfmsãvjo
pfr mfs cvkscr quj jstã mf dfdjmtf hj hjspjrtcr, pfr jxjdpof. J ctë hj
sj ifmijmtrcr pcrc cijojrcr mfsscs ctkvkhchjs. Gã c cusçmikc hjoc tjmhj c
trcmsdktkr quj jstã sj cprfxkdcmhf f pjräfhf hj rjpfusf.

Coëd hkssf, kmtjarcr koudkmcáéf mcturco j crtkikco ë c efrdc dcks

chjquchc hj coicmácr
cd`kjmtjs ifd c jifmfdkc
usf mfturmfs, jmjraëtkic
fu sjgc, quj méf tjréfjd
sju ud prfgjtf.
prfgjtf ^crc
kmtjrejrkhf
pjoc kmikhçmikc sfocr, hjvjdfs pjmscr hj futrc dcmjkrc.

  Ifdf dfstrc f hjsjmbf, c ecibchc mfrtj ë c quj rjij`j c dckfr

pcrtj hc kmsfocáéf hkãrkc, pfks tjd dckfr kmikhçmikc sfocr. Gã c ecibchc ojstj
rjij`j f sfo hc dcmbé, jmqucmtf c fjstj rjij`j f sfo hc tcrhj. ^fr d,
c ecibchc suo ë cqujoc quj kmikhj djmfr qucmtkhchj hj rckfs sfocrjs.

93