GRUPO DA FAMÍLIA DE PRODUTOS

P2
VISÃO GERAL DO PORTFÓLIO

Version 3.1

Posicionamento do produto, mercado e

1 concorrência
BASIC
OBJETIVO
INTRODUÇÃO

Neste treinamento você vai aprender ...

sobre o grupo familiar de produtos SICK

selecionado e as famílias de produtos (visão
geral)

combinar produtos com princípios funcionais e

diferenciá-los de outros produtos
Como os produtos se encaixam no portfólio de
produtos e quais são suas principais áreas de
aplicação

Version 3.1 Product positioning, market, and competition | Basic 2

CONTEÚDO
SOLUÇÕES DE IDENTIFICAÇÃO

Soluções de Identificação

Scanners de código de barras de montagem fixa, leitores

de código baseados em imagem e RFID

Identificação de 1D-Codes, 2D-Codes e transponder

RFID

Scanners de código de barras de montagem fixa /

leitores de código baseados em imagem / RFID /
Scanners portáteis móveis

CLV6xx / Lector6xx / RFUxxx & RFH6xx / IDM6xx &

Honeywell & Zebra

Tecnologia

Qual é a tarefa da família de produtos?

Scanners de código de barras de montagem fixa /

leitores de código baseados em imagem / RFID /
Scanners portáteis móveis

Variantes de comparação
4 aplicações principais com breve descrição (veja
exemplo retirado da apresentação ao cliente)
Version 3.1 Product positioning, market, and competition | Basic 3
VISÃO GERAL DO PORTFÓLIO
SOLUÇÕES DE IDENTIFICAÇÃO

Diferentes tecnologias, como a tecnologia de

identificação a laser, baseada em imagem e por
radiofrequência para tarefas de identificaçãoTask Os
sensores resolvem:
Fornecer soluções eficientes para códigos 1D, 2D,
OCR e identificação de transponder RFID

CLV65x RFU62x Lector62x

Scanner de Identificação por Leitor de código

código de barras Radiofrequência baseado em
de montagem fixa imagem
Version 3.1 Product positioning, market, and competition | Basic 4
CONTEÚDO
SOLUÇÕES DE IDENTIFICAÇÃO

Identification Solutions

 Fixed mount bar code scanners, image-based code

readers and RFID

 Identification of 1D-Codes, 2D-Codes and RFID

transponder

Image-based code readers

 Lector6xx

 Technology

 What is the task of the product family?

Name Product family P3 (if required for your GBC)

 What is special

Name Product family P4

 What is special about the product family

4 main applications with short description (see example

taken from customer presentation)

Version 3.1 Product positioning, market, and competition | Basic 5

 PORTFOLIO OVERVIEW
IMAGE-BASED CODE READERS

Image-based code readers use the camera-based

technology for flexible reading of various code
types, regardless of the code alignment.
Task the sensors solve:
OCR
 Read codes types

Lector61x Lector63x Lector65x

Most compact Easy to use for Optimal The serie highest

reader of the different combinaison of level of flexibility
series condition and performance and and power
application flexibility
Version 3.1 Product positioning, market, and competition | Basic 6
CONTENT
IDENTIFICATION SOLUTIONS

Identification Solutions

 Fixed mount bar code scanners, image-based code

readers and RFID

 Identification of 1D-Codes, 2D-Codes and RFID

transponder

Fixed mount bar code scanners

 CLV6xx

 Technology

 What is the task of the product family?

Name Product family P3 (if required for your GBC)

 What is special

Name Product family P4

 What is special about the product family

4 main applications with short description (see example

taken from customer presentation)

Version 3.1 Product positioning, market, and competition | Basic 7

 PORTFOLIO OVERVIEW
BAR CODE SCANNERS

Fixed mount bar code scanners CLV6xx use the

laser-based technology* for code identification at
various distances and with different object
Task the sensors solve:
 Read bar codes

CLV60x CLV61x CLV65x CLV69x

Dual Port

Reliable The network Always in auto The serie highest

reading in professional focus level of flexibility
smallest and power
spaces *except CLV601, which uses CMOS technology and is not laser-based

Version 3.1 Product positioning, market, and competition | Basic 8

CONTENT
RFID

Identification Solutions

 Fixed mount bar code scanners, image-based code

readers and RFID

 Identification of 1D-Codes, 2D-Codes and RFID

transponder

RFID

 RFHxxx and RFU6xx

 Technologies

 What is the task of the product family?

Name Product family P3 (if required for your GBC)

 What is special

Name Product family P4

 What is special about the product family

4 main applications with short description (see example

taken from customer presentation)

Version 3.1 Product positioning, market, and competition | Basic 9

 PORTFOLIO OVERVIEW
RFID

Radio Frequency Identification devices RFH6xx

and RFU6xx use the radio-frequency based
technology for transponder identification at large
distances, harsh ambient conditions without visual
contact
Task the sensors solve:
 Reads and writes data on RFID transponder
RFH63x RFU62x RFU65x

HF Technology UHF Technology UHF Technology

Near reading Larger reading with direction
field field detection
Version 3.1 Product positioning, market, and competition | Basic 10
CONTENT
MOBILE HAND-HELD SCANNERS

Identification Solutions

 Fixed mount bar code scanners, image-based code

readers and RFID

 Identification of 1D-Codes, 2D-Codes and RFID

transponder

Mobile hand-held scanners

 IDM & Zx36 (Zebra) & HW19xx (Honeywell)

 Technology

 What is the task of the product family?

Name Product family P4

 What is special about the product family

4 main applications with short description (see example

taken from customer presentation)

Version 3.1 Product positioning, market, and competition | Basic 11

 PORTFOLIO OVERVIEW
MOBILE HAND-HELD SCANNERS

Mobile hand-held scanners use the camera-based

technology for flexible reading codes at large ZS36x8 DPM
distances, harsh ambient conditions

Task the sensors solve:

 Reads code types Tobacco
DotCode Digimarc
DPM

IDM14x IDM26x, Zx36 SR HW198x ZS36 DP

General purpose Robust Long range DPM

1D code 1D, 2D codes 1D,2D code 1D,2D code
reading reading reading reading
Version 3.1 Product positioning, market, and competition | Basic 12
CONTENT
VARIANTS COMPARISON

Identification Solutions

 Fixed mount bar code scanners, image-based code

readers and RFID

 Identification of 1D-Codes, 2D-Codes and RFID

transponder

Fixed mount bar code scanners / image-based code

readers / RFID / Mobile hand-held scanners

 CLV6xx / Lector6xx / RFU6xx & RFHxxx / IDM &

Zx36 (Zebra) & HW19xx (Honeywell)
 Technology

 What is the task of the product family?

Fixed mount bar code scanners / image-based code

readers / RFID / Mobile hand-held scanners
 Comparison variants

4 main applications with short description (see example

taken from customer presentation)

Version 3.1 Product positioning, market, and competition | Basic 13

VARIANTS COMPARISON
LECTOR6XX

Performance increase
• Reading distance High-End
Line
• Sensor resolution
• Field of view size
• Scanning frequency
Lector654
Advanced Line

Lector652
Standard Line
Lector642
Entry Line
Lector632

lector631
Lector621
Lector620
OCR
Lector611
Lector610
Version 3.1 Product positioning, market, and competition | Basic 14
VARIANTS COMPARISON
CLV6XX

Performance
increase
• Reading distance High-End Line
• Reading field
height
• Decoding algorithm
• Focus control mode
Advanced Line
CLV69x
Autofocus

CLV65x
Standard Line Autofocus

Entry Line CLV64x

Dynamic
focus
CLV63x

CLV62x
CLV61x/CLV61x Dual
CLV60x Port
Version 3.1 Product positioning, market, and competition | Basic 15
VARIANTS COMPARISON
RFHXXX/RFU6XX

Performance increase
• Reading distance
• External antennas
(RFx630)
• Direction detection
(RFU650) Ultra High Frequency
Technology
RFU650

High Frequency
Technology
RFU630

RFU620

RFU610

RFH630
RFH5xx RFH620

Version 3.1 Product positioning, market, and competition | Basic 16

VARIANTS COMPARISON
MOBILE HAND-HELD SCANNERS

Performance increase
Pro
• 1D code reader
• 1D & 2D code reader
• DPM 1D & 2D code
reader
• Robustness Prim ZS36x8 DPM
• Reading distance e
HW198
x
Core
HW199 IDM1xx
x ZI36 SR

ZS36 SR IDM2x
ZI36 SR x
ZS36 SR
HW19x
IDM260 x
IDM160
IDM24 ZS36x8
0 DPM DPM
Version 3.1 IDM14
Product positioning, market, and competition | Basic 17
CONTENT
APPLICATIONS

Identification Solutions

 Fixed mount bar code scanners, image-based code

readers and RFID

 Identification of 1D-Codes, 2D-Codes and RFID

transponder

Fixed mount bar code scanners / image-based code

readers / RFID / Mobile hand-held scanners

 CLV6xx / Lector6xx / RFU6xx & RFH6xx / IDM6xx

& Honeywell
 Technology

 What is the task of the product family?

Fixed mount bar code scanners / image-based code

readers / RFID / Mobile hand-held scanners
 Comparison variants

4 main applications with short description (see example

taken from customer presentation)

Version 3.1 Product positioning, market, and competition | Basic 18

APPLICATION SCOPE: TASKS
IDENTIFICATION SENSORS

1. TRACK & TRACE

Possibility of tracking and tracing objects along the production, lifecycle or supply chain
Track: Information on the current position of items over the entire production and logistic process
Trace: record of an items way through production and logistics grants maximum transparency e.g. in case of product recalls

HOW DOES THE SENSOR SOLVE THE APPLICATIONS

In order to ensure end-to-end traceability, every item of packaging must be labeled with an individual Data Matrix code, which can be read with
the Lector image-based code reader.
The CLV fixed mount bar code scanner has a reading field optimized for identifying totes on belts. They enable track and trace, product
routing and the assignment of totes to rack spaces.
The car body is identified using UHF RFID read/write devices at any production step. Additional information can be written to the transponder
several times during the process. Parts added to the car body and harsh conditions do not influence the reading performance as no direct visual
contact to the transponder is needed.
With the mobile hand-held scanner mobilescanning of codes is possible ensuring complete traceability.

Version 3.1 Product positioning, market, and competition | Basic 19

APPLICATION SCOPE: TARGET INDUSTRIES
IDENTIFICATION SENSORS

1. TRACK & TRACE

Electronics & Solar

 Traceability of parts, e.g. reading of direct
part marked codes on PCBs

Logistics
 Tracking totes by reading 1D codes
 Tracking totes by Identifying transponders Serialization Tote identification

Consumer Goods RFID car body Identification Mobile tire identification

 Serialization and box content verification in
pharma and cosmetics

Automotive
 Unique assignment of the mounting skid to
the corresponding production job during the
marriage

Version 3.1 Product positioning, market, and competition | Basic 20

APPLICATION SCOPE: TASKS
IDENTIFICATION SENSORS

2. SORTING OBJECTS

Possibility of sorting objects by using transponder, 1D or 2D code information

HOW DOES THE SENSOR SOLVE THE APPLICATIONS

Unlike hand-held scanners, the Lector image-based code reader allows employees to have both hands free at all times. The camera's
large reading range and depth of field enables the object to be automatically identified as soon as it is picked.
The bar code contains information on the next or final destination of the loading equipment, amongst other things. The belt's diverters
are controlled according to the analysis of this information by the CLV fixed mount bar code scanner.
Compact RFID read/write devices, which are optimized for logistics, feature an integrated antenna as well as a definable reading
field. This ensures that RFID tags can be assigned correctly even when objects follow one another in quick succession.
When loading e.g. a baggage cart, the mobile hand-held scanner reads the bar code on the piece of baggage. If a passenger does not
appear for departure, their baggage must be removed from the aircraft.

Version 3.1 Product positioning, market, and competition | Basic 21

APPLICATION SCOPE: TARGET INDUSTRIES
IDENTIFICATION SENSORS

2. SORTING OBJECTS

Logistics
 Manual package sorting in loading and
unloading processes
 Remote control of diverters in package
conveyor systems
 Material handling in automated sorting
systems for courier, express, parcel as well
as retail Manual sorting Automatic sorting of parcels

Automatic sorting of totes Manual baggage handling

Automotive
 Identification of motor blocks via on-metal
transponders, Controlling the production
process by reading/writing the relevant data
on the RFID transponder

Version 3.1 Product positioning, market, and competition | Basic 22

APPLICATION SCOPE: TASKS
IDENTIFICATION SENSORS

3. PROCESS CONTROL

Control the production process by identifying the relevant data on the RFID transponder, the 1D or 2D code or checking
the code position and quality e.g. after printing.

HOW DOES THE SENSOR SOLVE THE APPLICATIONS

The Lector image-based code reader can reliably analyze 1D and 2D codes. Integrated code analysis functions allow an evaluation of the code
quality. If the specified criteria specified are not met the Lector is capable of initiating a discharge procedure.
Samples go through many individual processes in automated laboratory automation. The CLV fixed mount bar code scanner, by identifying
the code on the sample, enables the assignment of the sample with the corresponding test result of the analyzer. It can be integrated into many
different systems in very tight installation spaces.
The RFID read/ write device uses information on the transponder to set the machine to the corresponding parameters automatically.
Information regarding the corresponding production step can be written to the transponder afterwards.
In automated laboratory operation, samples are registered automatically or manually when they are fed into the system. Manual registration is
done with a mobile hand-held scanner.
Version 3.1 Product positioning, market, and competition | Basic 23
APPLICATION SCOPE: TARGET INDUSTRIES
IDENTIFICATION SENSORS

3. PROCESS CONTROL
Logistics
 Identification of 2D codes on packages

Pharma & cosmetics

 Automated Sample identification in laboratory
automation
 Manual sample registration in laboratory automation

Read after print Automated sample identification

Automotive
 Car body identification via RFID transponder
Motor blocks Manual sample registration
Electronics & Solar
 Quality assurance of freshly applied direct marked
codes
Consumer Goods
 Serialization and box content verification in pharma
and cosmetics
 End of line aggregation in pharma, food and beverage
 Check of best-before date on packages

Version 3.1 Product positioning, market, and competition | Basic 24

APPLICATION SCOPE: TASKS
IDENTIFICATION SENSORS

4.QUALITY CONTROL

Control the specified quality of an object by identifying the RFID transponder, the 1D or 2D code and/or the presence,
position of a code or tag or the quality of a code

HOW DOES THE SENSOR SOLVE THE APPLICATIONS

Food safety is becoming more and more important. As part of this, it must be ensured that the right product ends up in the right packaging. The Inline
Code Matcher quality control system using the Lector image-based code reader takes care of this by comparing various 1D and 2D codes (code
matching) on the packaging.
Important information such as the type of material, film thickness, sheet width, and additional parameters is contained in the bar codes. The CLV fixed
mount bar code scanner reads these 1D codes.
The RFID read/write device can identify multiple objects simultaneously and thus can check e.g. whether all the required packages are on a pallet and
verify whether the right packages are on the pallet.
Mobile hand-held scanner enable the mobile identification of a wide range of 1D and 2D code types and e.g. ensures that a packaging after a format
change matches the machine setup.

Version 3.1 Product positioning, market, and competition | Basic 25

APPLICATION SCOPE: TARGET INDUSTRIES
IDENTIFICATION SENSORS

4. QUALITY CONTROL

Food & Beverage

 Lid verification: checking whether the right
lid is on the package via 2D codes
 Ensuring that packaging after a format
change matches the new format

Rubber & plastics

Lid verification Roll verification
 Identifying film and fabric rollers
Bulk reading Format verification
Storage and conveyor
 Automated bulk identification of packages
on pallets with RFID reading gate

Automotive
 Transponder information validation after
initialization

Version 3.1 Product positioning, market, and competition | Basic 26

APPLICATION SCOPE: TASKS
IDENTIFICATION SENSORS

5.VEHICLE ASSISTANCE

RFID transponder in the ground assists guided vehicle in regards of position determination.
Devices mounted on the vehicle support the driver with the possibility of automatic / mobile code reading devices .

HOW DOES THE SENSOR SOLVE THE APPLICATIONS

Pallet identification is faster and more accurate with CLV fixed mount bar code scanners instead of hand scanning. The CLV is
mounted on the forklift with a special shock absorbing bracket.
RFID transponders in the floor identified with an RFID read/write device assist forklift truck drivers in critical
situations. Contamination or wear poses no problem for identification.
The mobile hand-held scanners assist forklift drivers to scan codes on pallets on racks even in long distances more efficiently
without having to leave the vehicle.

Version 3.1 Product positioning, market, and competition | Basic 27

 MORE THAN A VISION
INTELLIGENT QUESTIONS HAVE MORE THAN ONE ANSWER

ONE PARTNER –
THREE DIMENSIONS

 To provide solutions for identification tasks, more than

one technology is needed

 Only with SICK customers have a choice: Fixed mount

Bar code scanners, image-based code readers, RFID and
Mobile hand-held Scanners

 Whether used individually or combined in an application

– SICK employs three technologies to provide reliable
and efficient solutions to your identification tasks

 The customer’s requirements come first.

www.sick.com/more-than-a-vision

Version 3.1 Product positioning, market, and competition | Basic 28

MANY THANKS FOR YOUR
ATTENTION.