Subject Code Unit Cluster CG KC BL

A3EET202 1 1 1 1 1

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A3EET202 1 1 1 2 1
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A3EET202 1 1 1 3 1

A3EET202 1 1 1 4 1

A3EET202 1 1 1 4 1
A3EET202 1 1 2 5 1

A3EET202 1 1 2 5 1

A3EET202 1 1 2 6 1

A3EET202 1 1 2 6 1

A3EET202 1 1 2 7 1
A3EET202 1 1 2 7 1

A3EET202 1 1 2 8 1

A3EET202 1 1 2 8 1

A3EET202 1 1 1 0 2

A3EET202 1 1 1 0 2

A3EET202 1 1 1 0 2
A3EET202 1 1 1 0 2

A3EET202 1 1 1 0 2

A3EET202 1 1 1 0 2
A3EET202 1 1 1 0 2

A3EET202 1 1 1 0 2
A3EET202 1 1 2 0 2

A3EET202 1 1 2 0 2

A3EET202 1 1 2 0 2

A3EET202 1 1 2 0 2
A3EET202 1 1 2 0 2

A3EET202 1 1 2 0 2
A3EET202 1 1 2 0 2
A3EET202 1 1 2 0 2

A3EET202 2 2 1 1 1

A3EET202 2 2 1 1 1

A3EET202 2 2 1 2 1
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A3EET202 2 2 1 3 1
A3EET202 2 2 1 3 1

A3EET202 2 2 1 4 1

A3EET202 2 2 1 4 1

A3EET202 2 2 2 5 1
A3EET202 2 2 2 5 1

A3EET202 2 2 2 6 1
A3EET202 2 2 2 6 1
A3EET202 2 2 2 7 1

A3EET202 2 2 2 7 1

A3EET202 2 2 2 8 1

A3EET202 2 2 2 8 1

A3EET202 2 2 1 0 2

A3EET202 2 2 1 0 2

A3EET202 2 2 1 0 2

A3EET202 2 2 1 0 2

A3EET202 2 2 1 0 2
A3EET202 2 2 1 0 2

A3EET202 2 2 1 0 2
A3EET202 2 2 1 0 2

A3EET202 2 2 2 0 2

A3EET202 2 2 2 0 2

A3EET202 2 2 2 0 2

A3EET202 2 2 2 0 2

A3EET202 2 2 2 0 2

A3EET202 2 2 2 0 2
A3EET202 2 2 2 0 2

A3EET202 2 2 2 0 2

A3EET202 3 3 1 1 1

A3EET202 3 3 1 1 1

A3EET202 3 3 1 2 1

A3EET202 3 3 1 2 1
A3EET202 3 3 1 3 1

A3EET202 3 3 1 3 1

A3EET202 3 3 1 4 1

A3EET202 3 3 1 4 1

A3EET202 3 3 2 5 1

A3EET202 3 3 2 5 1

A3EET202 3 3 2 6 1

A3EET202 3 3 2 6 1

A3EET202 3 3 2 7 1

A3EET202 3 3 2 7 1

A3EET202 3 3 2 8 1

A3EET202 3 3 2 8 1
A3EET202 3 3 1 0 2

A3EET202 3 3 1 0 2

A3EET202 3 3 1 0 2

A3EET202 3 3 1 0 2

A3EET202 3 3 1 0 2

A3EET202 3 3 1 0 2

A3EET202 3 3 1 0 2

A3EET202 3 3 1 0 2

A3EET202 3 3 2 0 2

A3EET202 3 3 2 0 2

A3EET202 3 3 2 0 2

A3EET202 3 3 2 0 2

A3EET202 3 3 2 0 2
A3EET202 3 3 2 0 2

A3EET202 3 3 2 0 2
A3EET202 3 3 2 0 2

A3EET202 3 4 0 0 3

A3EET202 3 4 0 0 3
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A3EET202 4 5 1 1 1

A3EET202 4 5 1 1 1

A3EET202 4 5 1 2 1

A3EET202 4 5 1 2 1

A3EET202 4 5 1 3 1

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A3EET202 4 5 1 4 1

A3EET202 4 5 1 4 1

A3EET202 4 5 2 5 1

A3EET202 4 5 2 5 1

A3EET202 4 5 2 6 1
A3EET202 4 5 2 6 1

A3EET202 4 5 2 7 1

A3EET202 4 5 2 7 1

A3EET202 4 5 2 8 1

A3EET202 4 5 2 8 1
A3EET202 4 5 1 0 2

A3EET202 4 5 1 0 2

A3EET202 4 5 1 0 2
A3EET202 4 5 1 0 2

A3EET202 4 5 1 0 2

A3EET202 4 5 1 0 2

A3EET202 4 5 1 0 2

A3EET202 4 5 1 0 2

A3EET202 4 5 2 0 2

A3EET202 4 5 2 0 2

A3EET202 4 5 2 0 2

A3EET202 4 5 2 0 2

A3EET202 4 5 2 0 2
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A3EET202 5 6 0 0 3

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A3EET202 5 6 0 0 3
Question
What is Design Thinking? What are the various criteria for Design Thinking
and where can it be applied?
Define Design Thinking. Where can Design Thinking be applied? Elaborate on
the criteria for Design Thinking.

Explain common principles of the Design Thinking mindset and philosophy.

What are the characteristics of Design Thinking problem? What is the mindset
required to execute Design Thinking problem?
Explain the generic phases of a Design Thinking framework.
Irrespective of the framework used by individual Industry / Academic
Institution, Design Thinking approach follows some general phases. Explain
them in detail.
Write a list of different Industries and Institutions that are applying Design
Thinking. Mention framework used by at least two of such Industries/
Institutions.
Identify similarities and differences between Design Thinking frameworks
used by different Industries.
Elaborate on the role of Design Thinking in New Product Development.
How Design Thinking approach can be used in New Product Development?
Explain.

Elaborate in detail under what situations Design Thinking can be applied and
under what situations it cannot be applied.
In the context of New Product Development, explain in what kind of markets
Design Thinking is very well suited and where it is not.

Compare and contrast StageGate vs Design Thinking process.

Compare and contrast Agile Methodology vs Design Thinking.
What are the similarities and differences between Design Thinking and Design
Innovation framework?
Compare and contrast Design Thinking framework vs Design Innovation
framework.
Give any three examples of Wicked Problems and mention why they are
Wicked Problems in reference to their characteristics.

Identify what are Wicked Problems and why / why not, among the following :
1. Automation of existing manual process
2. How can we improve girl child literacy
3. How can we improve transparency in health care domain
Take any example of Design Thinking problem of your choice and explain how
principles like People-centric, Cross-disciplinary and Collaborative are
applicable in solving the same.
Explain by taking real time example, what kind of mindset is required by a
Design Thinker towards solving the problem.

List the activities involved in each of the phases of problem identification

processes in Design Thinking taking any real time example.
List the activities involved in each of the phases of problem solving processes
in Design Thinking taking any real time example.
With a neat diagram, explain the Luch's framework for Design Thinking.
Draw and explain Design Thinking framework given by the Standford
university.
Is Design Thinking linear or non-linear? Justify.
Define what is Design Thinking? State any three points to indicate when
Design Thinking is most applicable.
Describe when to apply and when not to apply Design Thinking using two
examples under each category.
Give two example problems where Design Thinking can be applied and two
example problems where Design Thinking cannot be applied.
Compare and contrast Lean model Vs Design Thinking.
Identify uniqueness of Design Thinking approach among the other methods
like Stagegate, Lean & Agile.
How is Innovation different from Creativity? State with examples.
Explain the Double Diamond framework in Design Thinking.
List different methods or tools used in the Empathize phase and describe each
in one or two sentences.
In the example of selling children's products identify different types of
Personas and their concerns.
Write a Design Brief for an innovative product design taking project submitted
to LEGO as an example.
Explain nine criteria of an inspirational Design Brief in detail.
Explain User persona, Non-user persona & Anti-persona with suitable
examples.
Explain the importance of Personas.
In the context of an Airline purchasing a plane, identify different types of
personas and their concerns.
Describe Social / Human Criteria, Innovation and Viability of an inspirational
design brief for developing an innovative storage system project submitted to
LEGO.
Elaborate on the importance of Define phase in Design Thinking and the
activities performed as part of this phase.
Highlight the need for Design phase and how it can be carried out.
Draw the Customer Experience Map to shop for a new car online after seeing
an Ad on facebook.
Elaborate on the Experience Mapping process.
Explain the process of developing insights using "How Might We" questions.
Explain how question ladder tool helps in developing "How Might We"
questions and there by the insights.
List how Touch Points, Pain Points and How Might We questions arrived at for
the Physical Therapy project in the experience mapping process.
Elaborate in detail different methods that can be used to understand the Total
Customer Experience along with relevant examples.

Suppose you are required to use empathy in Design Thinking to design a

wallet for a specific user. Explain how you design based on atleast three pain
points specified by user and two insights you have identified.
With a suitable case study, describe various goals and methods of the
Empathy phase.
Describe in detail the three steps of co-creating an inspirational Design Brief
with neat diagram.
What is the suggested distribution of the DQC (Design Quality Criteria)
content in a Design Brief. Write three pitfalls to avoid while writing a Design
Brief.
State the problem to which you want to apply Design Thinking and draw the
Personas required for the problem stated.
Mention the limitations of using Personas if any.
For the case study of your own choice, write Innovation, Social / Human and
viability criteria of Design Brief.
What is Anti-persona? What is its purpose? Explain with one example.

Josh is a nutritionist. He treats his customers with the utmost care and gives
advice about what type of food to eat.
Since he has to advice a heterogenous mix of people of various religion and
culture he has to ensure he gives food accordingly.
Identify different User categories and different methods you can apply to
arrive at User Experience Map.
Take the problem of improving literacy rate in society. Identify different user
categories and methods which can be applied in arriving at the User
Experience Map.
State different inputs to the Experience Map taking case study of your own
choice as reference.
There is a need to reduce load of School bag for School going children. Draw
the Customer Experience Map for this.
There is a need to reduce load of School bag for School going children. Arrive
at minimum of three How Might We questions for this, elaborating the
problem statement.
With the help of question ladder tool, develop How Might We questions for
enhancing quality of sanitation in the society.
In Design Thinking, we always start with the product/service to improve. State
True or False, justify.

A mobile company after a quick review with their peer developed a mobile
phone which could project photos on a small surface area.
However they had to change the design of its aesthetic and size because of
lower sales and very poor reviews.
Provide list of minimum of three How Might We questions to address this
problem.
Explain Analogies, Storyboarding and Mindmapping techniques with
examples.
What is ideation? Explain how Analogies, Storyboarding and Mindmapping
techniques are implemented.
What are Design heuristics? Explain any four Design Heristics with illustrations
where required.
Discuss the signifiance of the 77 Design Heuristics for new product
development.
Explain Divergent and Convergent thinking in the context of Ideation.
What are various steps and rules for Divergence during Ideation in Design
Thinking? How is the Divergence process similar to the one in the Empathize
phase?
What are the desirable characteristics of stories in product development
process. Describe how stories lead to Ideation and Protyping with a suitable
example.
Explain a Design Thinking product development process? What is the
relevance of stories in this process?
Explain Brainwriting, Brainstorming, Brainwalking and Mindmapping
techniques examples.
What is the need for Ideation? Explain how Brainstorming, Brainwriting,
Bodystorming and Gamestorming techniques are implemented.

Explain the creation of ideas from insights, clustering,prioritization of ideas

and development of concepts to be prototyped.
Explain types of voting and idea categorization. How are ideas clustered into
concepts?
What are different techniques for Prototyping? Give an example of a
Prototype that can simulate the actual model.
Elaborate on how Design Thinking for a radically New Product Development is
different from improvement to an existing product.
How Might We questions act as launchpad for brainstorms. Illustrate with an
example.
Explain the role of How Might We questions in setting up a launchpad for
Brainstorming in Ideation with a suitable case study.
Suppose you are required to design an online ticketing system for a webinar.
What analogy might you draw based on your previous experience? Mention
any three similarities and two additional ideas you might add.
Suppose you should be visiting a superstore in person to buy few items of
your choice. Storyboard your experience.
Now a days, mobile phones are used for controlling your car ACs or fans or
lights at home.What are the Design Heuristics used? Explain.
Give an example for designing a new product using both sustainability and
use-packaging as functional component in Design heuristics.
Consider the opportunity 'How might we decrease the travel burden for
patients who have difficulty getting to the local clinic?'. Suggest any three
ideas with sketches.

Suppose you are given the design challenge of 'Navigating the deep seas with
an autonomous underwater vehicle'.Generated three ideas related to
steering and three related to safety.

As a brand manager, I want to get alerts whenever a reseller advertises our

products below agreed-upon prices so that I can quickly take action to protect
our brand. Storyboard the process.

As the leader of a remote team,CEO of a company, I want our team-

messaging app to include file sharing and annotation so that my team can
collaborate in real-time and keep an archive of their work in a single place.
Storyboard the process.
How might we improve our mobile app so gym users have a delightful
experience? Write down six ideas that could have be generated using a
brainstorming process.

An existing student magement software stores details of students, their

attendance details and marks scored every semester. How might we improve
the software. Write down six ideas that could have be generated using the
Brainwriting technique.
For the Design challenge 'Improving the delivery of ear medication', mention
three ideas related to the bottle design for effective injestion of drops and
three ideas related to safety.

For the design challenge 'Using drones for sanetization during pandemics',
give any six ideas, three related to shape and three related to increasing flight
time. Cluster them into two groups-safety and flight time.
Is the Prototype designed after Ideation the final one that can be produced
and marketed? Explain.
Summarize the goals of designing an initial protype.
Discuss how Orbit baby revised their original design after feedback from
customers?
Explain the Orbit baby case study to illustrate the importance of challenging
assumptions during Ideation.

Accessing clean water is a big challenge in few parts of Rajasthan. Young

Women are missing out the school or college to fetch water.They have to
carry heavy weight water containers(approx. 15-30 kg) on their heads. In few
instances, it is an arduous 3 km-long treks several times a day for these
women.On average, these womenspend 25% of their time each day in
collecting water. It takes toll on their health. It is back-breaking work. Few
girls drop schools to spend more time in household chores, including water
collection.
i) State the Design challenge, Identify different user categories, develop the
Persona for the user. [3M]
ii) Develop the Journey Map, identify at least three pain points. [4M]
iii) Identify three insights, write the Design challenge rearticulation and
generate atleast three ideas. [6M]
iv) Which concept did you select and why, towards solving the problem? List
any two critical assumptions for the selected concept. Storyboard the
concept. [5M]
v) What Prototype would you develop to implement your concept? Discuss.
[2M]

Millions of people still do not have proper or complete access to electricity.

This is not just an inconvenience. It takes a severe toll on economic life,
education and health. Lot of people die due to pulmonary diseases caused by
the indoor burning of fuels for cooking and light. In 2011, many villages in
Bihar were not having grid connection. There is a necessity to generate power
through locally available resources.
i) State the Design challenge, identify different user categories, develop the
Persona for the user. [3M]
ii) Develop the Journey Map, identify at least three pain points. [4M]
iii) Identify three insights, write the Design challenge rearticulation and
generate atleast three ideas. [6M]
iv) Which concept did you select and why, towards solving the problem? List
any two critical assumptions for the selected concept. Storyboard the
concept. [5M]
v) What Prototype would you develop to implement your concept? Discuss.
[2M]
Bank of America had the goal of encouraging new customers to open bank
accounts. They conducted a survey and following are the observations: In
many families, mothers were in charge of managing finances. They are often
on a tight budget and have to keep track of their spending meticulously.Many
of these women kept checkbook registries, in which they listed their bills,
expenses and ATM withdrawals.
i) State the Design challenge, Identify different user categories, develop the
Persona for the user. [3M]
ii) Develop the Journey Map, identify at least three pain points. [4M]
iii) Identify three insights, write the Design challenge rearticulation and
generate atleast three ideas. [6M]
iv) Which concept did you select and why, towards solving the problem? List
any two critical assumptions for the selected concept. Storyboard the
concept. [5M]
v) What prototype would you develop to implement your concept? Discuss.
[2M]
Explain emerging start up culture and the types of research Entreprenuers
need to conduct in brief.
Elaborate on the type of research that Entraprenuers in emerging startups
should conduct? What is the need for such research?
Explain the various phases of product development in emerging startups.

Discuss the various phases that Entreprenuers need to follow to develop an

idea into a real product.
Illustrate the NPD process for product development in emerging startups with
a suitable case study.

Elaborate on a case study that highlights various efforts of Entraprenuers from

an idea to the production phase in NPD for emerging startups.

What are the common mistakes Entreprenuers tend to commit in new

product development? How can they be rectified?
What do 'repurpose',' keep it clean' and 'kill your darlings' mean in the
context of NPD in emerging firms?
Mention any three uncertainties that consumers have in selecting a product
with examples. Explain how they can addressed.

List out various uncertainties consumers face when selecting a product.

Explain with an example, how one of the uncertainties was resolved.

Explain the various steps management of an emerging startup should take

once the challenge goals are communicated clearly by NPD teams.
Discuss the pitfalls management of an emerging firms must avoid in order to
communicate the challenge goals clearly. Mention the steps to be taken once
this is achieved.
What are the steps in consumer consumption chain? How are emerging
technologies chosen for NPD?
Explain how the NPD team promotes an Emerging technology focus across the
consumption chain.
It is better to focus on novel ways to solve simple problems than on big
problems. Discuss with an example. Which is better for generating new
products continuously - increasing internal experts or crowdsourcing?
Explain the benefits of crowdsourcing for generating ideas for New Product
Development.
Differentiate between Entreprenuers and Intraprenuers.
How can business rivalry be identified and assessed? Explain how
Entreprenuers may protect their innovations.
Explain the various considerations incorporated in the design of the Kidsmoke
smart detector through various NPD development phases.
Explain the principles of testing for NPD in startups.
What is the advantage of a prototype for initial exploration? Give an example.

Will there always be a small single prototype for a product for different
options? explain with an example.
Think of a product in your daily life that could have missed out some
important feature that you wanted. How could you have prevented that from
happening?

Discuss the problems that Entreprenuers might have to face if they depend on
one supplier for their components. Think of a one such product for which the
components might be very difficult to obtain and what do you think is a
Nation's role in addressing this challenge?
Give an example of how you can build a socially relevant application by
combining atleast three technologies.Whom will it benefit?
Think of a product that you want but hasn't been invented yet, and might only
be available in a distant future. What technologies would the product need
and what are the challenges?
What is the problem with an innovation team having too much open ended or
too much closed thinking?
Think of a product that you use in real life that underwent atleast three
changes over time. Explain the features that were added. How useful or
unnecessary are the features to you?
Give an example of how you can build a commercial product by combining
atleast three technologies.Who will it benefit?
Suppose you are the inventor of an AC with sixth sense technology for
automatically regulating the temperature. How would you address any four
questions in the consumer consumption chain?

Give two examples where simple problems are solved using novel ideas.

Give two examples where crowdsourcing was used effectively to generate

ideas for new product development.

In a context of transformation of our banking industry, it is more important

than ever to re-affirm our purpose to our clients. Online banking has been
created 25 years ago and is more and more adopted by people thanks to the
attractive prices. Lots of costumers are always refractory to this new way of
banking. Bank branches are closing years after years and we have to
accompany our costumers to this change.Customers have inhibitions using
online banking services. Lot of this frustration is due to lack of exposure to the
new features and services to users.
i) State the Design challenge, identify different user categories, develop the
Persona for the user. [3M]
ii) Develop the Journey Map, identify at least three pain points. [4M]
iii) Identify three insights, write the Design challenge rearticulation and
generate atleast three ideas. [6M]
iv) Which concept did you select and why, towards solving the problem? List
any two critical assumptions for the selected concept. Storyboard the
concept. [5M]
v) What Prototype would you develop to implement your concept? Discuss.
[2M]

Frequent travellers in corporate companies are often faced with challenges

that include limited expenses sanctioned by the company, maintaining and
submitting proofs for reimbursement etc., Further, they feel they lack any
incentive for being away from home frequently.
i) State the Design challenge, identify different user categories, develop the
Persona for the user. [3M]
ii) Develop the Journey Map, identify at least three pain points. [4M]
iii) Identify three insights, write the Design challenge rearticulation and
generate atleast three ideas. [6M]
iv) Which concept did you select and why, towards solving the problem? List
any two critical assumptions for the selected concept. Storyboard the
concept. [5M]
v) What Prototype would you develop to implement your concept? Discuss.
[2M]
In the fall of 2016, the OLS Canmore High School team decided to pursue their
interest in environmentally-friendly and sustainable living by looking at the
problem of plastic waste. Their assumption was that, to improve plastic waste
management, they will have to improve the recycling or the breakdown of
plastics. The team began by doing extensive research and community and
industry outreach to learn about current methods used in plastics disposal
and recycling. During this process they found out that their assumption was
incorrect. The actual barrier lies not in the recycling or breakdown of plastic
materials, but rather in the highly inefficient sorting of plastic recyclables,
which limits all downstream applications and resource recovery. Therefore,
the team changed gears and decided to work on improving the sorting of
recyclable plastics.
i) State the Design challenge, identify different user categories, develop the
Persona for the user. [3M]
ii) Develop the Journey Map, identify at least three pain points. [4M]
iii) Identify three Insights, write the Design challenge rearticulation and
generate atleast three ideas. [6M]
iv) Which concept did you select and why, towards solving the problem? List
any two critical assumptions for the selected concept. Storyboard the
concept. [5M]
v) What Prototype would you develop to implement your concept? Discuss.
[2M]