PRESUPUES

L. 43,200,
Gastos de Publicidad - Medios de comunicación
Campaña Publicitaria Doritos

TIPO DE MEDIO DESCRIPCION ENERO FEBRERO

Medio impreso Blanco y Negro Full Color
La Prensa, El Heraldo
La Tribuna, El País 797,500.00 1,432,500.00 2,230,000.00 2,230,000.00
TOTAL 2,230,000.00 2,230,000.00

Medio de Transmision 1 Cuña diaria Mensual

Radio AMERICA 3,410.00 85,250.00 85,250.00 85,250.00
Radio HRN 3,450.00 86,250.00 86,250.00 86,250.00
TOTAL 171,500.00 171,500.00

Informacion Directa
T.V. 1 Spot Mensual
Lunes-Miercoles-Sabado
HCH 9,630.00 260,010.00 260,010.00 260,010.00
CANAL 5 14,325.00 277,100.00 277,100.00 277,100.00
CANAL 11 13,275.00 358,425.00 358,425.00 358,425.00
CANAL 6 10,695.00 288,765.00 288,765.00 288,765.00
TOTAL 1,184,300.00 1,184,300.00

Informacion Digital
E-mail Marketing Express 8 envios a correo masivo Mensual
52mil clientes potenciales 14,200.00 14,200.00 14,200.00
TOTAL 14,200.00 14,200.00

TOTAL EN TODOS LOS MEDIOS

PRESUPUESTO ASIGNADO PARA PUBLICIDAD
L. 43,200,000.00 (8% Presupuesto total)

MARZO ABRIL MAYO JUNIO JULIO AGOSTO SEPTIEMBRE

2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00

2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00 2,230,000.00

85,250.00 85,250.00 85,250.00 85,250.00 85,250.00 85,250.00 85,250.00

86,250.00 86,250.00 86,250.00 86,250.00 86,250.00 86,250.00 86,250.00
171,500.00 171,500.00 171,500.00 171,500.00 171,500.00 171,500.00 171,500.00

260,010.00 260,010.00 260,010.00 260,010.00 260,010.00 260,010.00 260,010.00

277,100.00 277,100.00 277,100.00 277,100.00 277,100.00 277,100.00 277,100.00
358,425.00 358,425.00 358,425.00 358,425.00 358,425.00 358,425.00 358,425.00
288,765.00 288,765.00 288,765.00 288,765.00 288,765.00 288,765.00 288,765.00
1,184,300.00 1,184,300.00 1,184,300.00 1,184,300.00 1,184,300.00 1,184,300.00 1,184,300.00

14,200.00 14,200.00 14,200.00 14,200.00 14,200.00 14,200.00 14,200.00

14,200.00 14,200.00 14,200.00 14,200.00 14,200.00 14,200.00 14,200.00
OCTUBRE NOVIEMBRE DICIEMBRE TOTAL

2,230,000.00 2,230,000.00 2,230,000.00 26,760,000.00

2,230,000.00 2,230,000.00 2,230,000.00 26,760,000.00

85,250.00 85,250.00 85,250.00 1,023,000.00

86,250.00 86,250.00 86,250.00 1,035,000.00
171,500.00 171,500.00 171,500.00 2,058,000.00

260,010.00 260,010.00 260,010.00 3,120,120.00

277,100.00 277,100.00 277,100.00 3,325,200.00
358,425.00 358,425.00 358,425.00 4,301,100.00
288,765.00 288,765.00 288,765.00 3,465,180.00
1,184,300.00 1,184,300.00 1,184,300.00 14,211,600.00

14,200.00 14,200.00 14,200.00 170,400.00

14,200.00 14,200.00 14,200.00 170,400.00

L. 43,200,000.00
 Relación Costo-beneficio
Índice de Rentabilidad 2021 2022 2023
Ingresos 540,000,000.00 541,108,000.00 542,708,000.00
Gastos 29,480,000.00 29,535,400.00 29,615,400.00
Promociones de ventas L74,932,363.64 L75,034,570.46 L75,884,633.25
IR 7.21 7.56 7.85