Escolar Documentos
Profissional Documentos
Cultura Documentos
Contents
S.No Topics Page
2 Behavioural Sciences
1. Introduction
2. Individual Behaviour
3. Group Behaviour
4. Leadership, Power and Authority
5. PYQ-2020-21
6. PYQ-2018-19
7. PYQ-2017-18
8. PYQ-2016-17
9. PYQ-2015-16
10. PYQ-2014-15
11. PYQ-2014-15(Special)
12. PYQ-2013-14
3 Research Methodology
1. Theory of Research
2. Hypothesis and Research Design
3. Sampling and Data Sources
4. Measurement and Scales
5. Interpretation and Report Writing
6. PYQ-2020-21
7. PYQ-2015-16
8. PYQ-2014-15(Special)
5 Financial Management
1. Capital Budgeting
2. Cost of Capital
3. Capital Structure
4. Management of Income
5. Management of Working Capital
6. PYQ-2018-19
7. PYQ-2017-18
8. PYQ-2016-17
9. PYQ-2015-16
10. PYQ-2014-15
11. PYQ-2014-15(Special)
12. PYQ-2013-14
6 Marketing Strategy
1. Introduction
2. Designing Strategic Marketing
3. Designing Marketing Mix Strategies
4. Customer-Orientation in Marketing
5. Recent Issues in Marketing Strategy
6. PYQ-2020-21
7. PYQ-2018-19
8. PYQ-2017-18
9. PYQ-2016-17
10. PYQ-2015-16
11. PYQ-2014-15(Special)
12. PYQ-2013-14
PYQ-2018-19
1. Generally the price of a commodity is determined by demand in a short period and by supply in the long
run under perfect competition. Discuss.
2. Discuss and illustrate with diagrams the equilibrium of firms under the conditions of Monopolistic
Competition. How is it different from Monopoly?
3. Describe the different types of price policies that can be used by firms under different situations.
4. “The success or failure of a business depends on the price policy of the products.” Describe the various
methods of pricing adopted by businesses.
5. “Cost of capital is the rate of return, the firm required from investment in order to increase the value of the
firm in the Market.” In light of this statement explains the cost of different components of capital.
6. Using the information given below, calculate
a. Payback period.
b. Net Present Value @20%.
c.
Initial Investment ₹80,000
1 ₹6,000
2 ₹14,000
3 ₹24,000
4 ₹16,000
5 NIL
d. Present Value factors at 20%
Year P.V. Factors
1 .83
2 .69
3 .58
4 .48
5 .40
7. Assuming that cost structure and selling price remain the same in periods I and II. Find out:
a. Profit Volume Ratio.
b. Fixed Cost.
c. Break Even Point.
d. Variable Cost in Period II.
Period Sales Profit
5
I 1,20,000 9,000
II 1,40,000 13,000
8. Write notes on the following:
a. Knight’s Theory of Profit.
b. Explain price output determination under Duopoly when the two sellers collude perfectly.
9. Write notes on the following:
a. Game Theory.
b. Program evaluation and Review Technique.
10. Solve the following LPP by the Simplex Method:
a. Maxmise Z=20x1+30x2.
b. Subject to: 3x1+3x2≤36; 5x1+2x2≤50; 2x1+6x2≤60; x1 and x2≥0.
PYQ-2017-18
1. Differentiate between Perfect Competition and Monopolistic Competition. Describe the equilibrium of a
firm under perfect competition.
2. Under what conditions is the demand curve of a firm in the oligopolistic competition said to be kinked?
Show with the help of a diagram. How the price is determined by price leadership under an oligopoly?
3. “Pricing is not an easy task of a firm”. In light of this statement explain the various factors that affect the
price policy of a firm.
4. Discuss the price strategies a firm follows in case of a new product.
5. A company is considering purchasing a machine costing ₹2,50,000. The machine has a life of 5 years. On
the basis of the following information calculate (i) the Pay-back period and (ii) the Net Present Value
@10% discount.
Year Cashflow before tax but after depreciation
1 60,000
2 70,000
3 90,000
4 1,00,000
5 1,50,000
a. P.V. factor at 10%:
Year 1 2 3 4 5
1-2 2 4-6 3
1-3 2 5-8 1
1-4 1 6-9 5
2-5 4 7-8 4
3-6 8 8-9 3
3-7 5
PYQ-2016-17
1. Distinguish between simple and discriminating monopoly and explain the equilibrium of a firm under both
conditions.
2. The ultimate solution to duopoly lies in price leadership and collusion. Explain this statement in reference
to the pricing of the duopoly. How the price is determined in an oligopoly?
3. State the objectives of the price policy of a firm and discuss its main types.
4. Differentiate between skimming pricing and penetrating pricing policy. Under what circumstances each of
these can be applied?
5. Equity capital and retained earnings are not free sources of funds and obviously there are cost strings
attached to these. Explain.
6. Camelex Industries Ltd. is considering purchasing a machine. Two machines ‘A’ and ‘B’ are available
costing ₹30,000. On the basis of the following information, evaluate the two alternatives according to the
pay-back period method:
Particulars Machine ‘A’ Machine ‘B’
PYQ-2015-16
1. Discuss the characteristics of ‘Monopoly’ and ‘Monopsony’. Explain the process of price and output
determinations under a monopoly market.
2. Describe various types of oligopolies. How the price is determined under Price Rigidity?
3. Describe the objective of the pricing policy of a firm and enumerate the important factors affecting it.
4. Discuss the different types of pricing policies which can be followed by a firm for its products.
5. The initial capital investment will be ₹5,00,000 in both cases. The estimated useful economic life of both
projects is 5 years. Compute which project will be more suitable using:
a. Pay-Back Period.
b. Average Rate of Return.
c. Net Present Value Methods.
d. Note: While computing the present values of cash flows, use a discount rate of 10% present value of
₹1 @10% is 0.909 for one year, 0.826 for two years, 0.751 for three years, 0.683 for four years and
0.621 for five years.
Years Cash Inflows
1 40,000 1,20,000
2 1,20,000 1,60,000
3 1,60,000 2,00,000
4 2,70,000 1,20,000
5 1,60,000 1,60,000
6. “Equity Capital and Retained Earnings are not free of source funds and obviously there are cost strings
attached to these.” Explain.
7. Assuming that there is no change in selling price and cost structure, compute the following:
a. Profit-Volume Ratio.
b. Fixed Expenses.
c. Break-Even Sales.
8
d. Margin of Safety and its Ratio.
e. Profit when sales are ₹3,30,000.
2014(₹) 2015(₹)
PYQ-2014-15
1. What do you mean by monopolistic competition? How is the equilibrium of a firm determined during the
short run under monopolistic competition?
2. What is meant by oligopoly? What factors lead to the emergence of oligopoly? Discuss sweezys version of
the kinked demand curve theory.
3. What is incremental cost pricing? Point out the important factors that affect pricing policy.
4. Explain the advantages and disadvantages of the following:
a. Cost-based pricing policy.
b. Differential Pricing.
5. Explain the various methods suggested for managing risk in capital budgeting.
6. Write short notes on the following:
a. Profitability Index.
b. Time-adjusted rate of return.
c. Capital Rationing.
7. Distinguish between Gross profit and Net profit. To what extent is profit a reward for uncertainty and
risk-bearing?
8. From the following data, calculate
a. P/V Ratio.
b. Break-Even Sales with the help of P/V Ratio.
c. Sales required to earn a profit of ₹4,50,000.
d. Fixed Expenses=₹90,000.
e. Variable Cost per Unit:
i. Direct Material: ₹5.
ii. Direct Labour: ₹2.
iii. Direct Overheads: 100% of Direct Labour.
iv. Selling price per unit: ₹12.
9. "Linear Programming is one of the most frequently and successfully used operations research techniques
to managerial and business decisions". Elucidate this statement with some examples.
10. A project consists of nine activities whose time estimates (in weeks) are given below:
Activity Preceeding Time Estimates (weeks)
9
A - 2 4 6
B - 6 6 6
C - 6 12 24
D A 2 5 8
E A 11 14 23
F B, D 8 10 12
G B, D 3 6 9
H C, F 9 15 27
I E 4 10 16
a. Show the PERT network for the project and identify the critical activities.
PYQ-2014-15(Special)
1. Differentiate between Monopoly and Monopolistic competition. Explain the short-period equilibrium of
the firm under Monopolistic competition.
2. Write Notes on the following:
a. Duopoly.
b. Discriminating Monopoly.
3. Explain the various determinants of pricing policy.
4. Write notes on the following:
a. Marginal Pricing.
b. Pioneer Pricing.
5. Give a comparative description of the Net Present Value method and Internal rate of return with an
example.
6. Write Notes on the following:
a. Cost of Debt and Equity.
b. Average Cost of Capital.
7. Discuss the Dynamic and Innovation theory of Profit.
8. Write a note on the following:
a. Break-even Analysis.
b. Gross Profit and Net Profit.
9. What is linear programming? Explain its application in different areas.
10. Write notes on the following:
a. Network Analysis.
b. Replacement discussion for Capital Equipments.
PYQ-2013-14
1. Distinguish between Pure and Perfect Competition. What is the rationale for perfect competition? How
does a firm attain equilibrium in it?
2. How are price and output determined under oligopolistic competition? Explain the statement that the
ultimate solution of duopoly lies in price leadership and collusion.
3. Point out the concept, objectives and types of pricing policies.
4. How is price policy formulated? Explain the price strategies for a new product.
5. Explain the scope, process and methods of Capital Budgeting.
10
6. “Equity Capital and Retained Earnings provide cost-free capital.” Discuss.
7. Explain the modern theory of profit and describe the methods of profit forecasting.
8. The trading results of X Ltd. during the two years were as follows:
Year Sales Profit
Behavioural Sciences
1-Introduction
1. Organisational Behaviour-Concept
2. Contributing Disciplines
3. Foundation
4. Challenges and Opportunities
5. Human Behaviour: Nature, Process and Models
2-Individual Behaviour
1. Personality-Determinants
2. Theories
3. Organisational Implications
4. Perception – Process
5. Factors Influencing
6. Managerial Utility
7. Sensation Vs. Perception
8. Learning-Nature, Process, Factors Affecting, Importance for Managers
9. MotivationNeed, Theories and Types of Incentives and Precautions in their Use
10. Special Issues in Motivation
11. Employees Recognition Programmes and Employees Involvement Programmes
12. Skill-based Pay Plans
11
13. Flexible Benefits
3-Group Behaviour
1. Transactional Analysis-Levels of Self-Awareness
2. Ego States
3. Life Positions
4. Transactions
5. Stroking
6. Uses of T.A.
7. Group Dynamics-Meaning and Nature of Group
8. Formal Groups:
a. Committee
b. Task Force and Quality Circle
9. Informal Groups-Causes of Formation
10. Managing Informal Groups
11. Individual Vs. Group Decision Making
PYQ-2020-21
1. Explain the meaning of ‘Organisational Behaviour’ and discuss the challenges and opportunities being
faced by modern managers in managing human behaviour in Business Organisations.
2. What do you mean by ‘personality’? Describe the various factors determining the personality of a person.
3. Critically examine the ‘Maslow’s Need Hierarchy Theory’ of motivation.
4. Write a detailed note on ‘Transactions Between Different Ego States’.
5. “In one formal organisation, there may be a number of informal groups.” Explain the statement and throw
light on the merits and demerits of the formal and the informal groups.
6. “In one formal organisation, there may be a number of informal groups.” Explain the statement and throw
light on the merits and demerits of the formal and the informal groups.
7. “In the present Covid-19 situation, the stress level of human beings has generally increased, as such it
needs to be controlled.” Explain the statement briefly in the light of causes and remedies of stress.
8. Write short notes on the following:
a. Power vs Authority.
b. Methods of Morale Measurement.
12
PYQ-2018-19
1. Define ‘Organisational Behaviour’. Discuss the significance of organisational behaviour and critically
examine the challenges before it.
2. Discuss the various models of organisational behaviour.
PYQ-2017-18
1. Organisational behaviour is a relatively young field of study that borrows many concepts and methods
from behavioural and social science. Discuss.
2. Define ‘Organisational Behaviour’. Also, discuss the significance of organisational behaviour.
3. What do you understand by personality? Discuss the various models of personality.
4. ‘Man’s actions are governed not by what he actually sees, but what he thinks and sees.’ Comment on this
statement and discuss the various factors affecting perception.
5. Explain the following:
a. Johari Window.
b. Causes of Formation of Informal Groups.
6. What is transactional analysis? Discuss the different types of ego states.
7. What do you understand by the term power? Explain the different bases of power.
8. Write short notes on the following:
a. Styles of Leadership.
b. Sources of Authority.
9. What is morale? What is the relationship between morale and productivity? Explain.
10. Critically examine causes of stress and suggest ways of overcoming stress.
PYQ-2016-17
1. Define ‘Organisational Behaviour’. Discuss the significance of Organisational Behaviour and critically
examine the challenges before it.
2. Discuss the various models of Organisational Behaviours.
3. What do you understand by the term personality? Explain the major factors which influence the
personality of an individual.
4. What do you mean by ‘Perception’? Discuss the process and factors influencing the perception of
employees in an organisation.
5. What are the causes of the formation of informal groups? What problems arise due to informal groups?
6. Explain the following:
a. Johari Window.
b. Life-Positions.
7. Define ‘Leadership’ and discuss the various style.s of leadership. In your opinion, which leadership style is
the best one and why?
8. What is power? What are the sources of Power? Describe.
9. Write a detailed note on ‘Stress Management’.
10. Write short notes on the following:
a. Productivity and Morale.
b. Factors affecting Morale.
13
PYQ-2015-16
1. Explain clearly the nature and process of Human Behaviour.
2. Write short notes on the following:
a. Models of Men.
b. Foundation of Organisational Behaviour.
3. Describe the various types of incentives with suitable examples. Throw light on the precautions which
should be taken by a business manager while using these incentives on the staff in an organisation.
4. What do you mean by ‘Perception’? Discuss the process and factors influencing the perception of
employees in a business organisation.
5. Explain the following:
a. Complimentary Transaction.
b. Qualities of a Successful Leader.
6. Why informal groups are created? What problems arise due to informal groups? How informal groups can
be managed? Explain clearly with the help of pertinent examples.
7. Define ‘Leadership’ and discuss the various leadership styles. In your opinion, which leadership style is
the best one and why? Explain precisely.
8. Write short notes on the following:
a. Authority Limits.
b. Increasing Power.
9. Write a detailed note on Stree Management.
10. Explain the following:
a. Methods of Measuring Morale.
b. Productivity and Morale.
PYQ-2014-15
1. Define 'organisational behaviour'. Also, discuss the significance of organisational behaviour.
2. Critically examine the challenges and opportunities for organisational behaviour.
3. What do you understand by the term personality? What are the major factors which influence the
personality of an individual? Explain.
4. Explain the process of learning. Also, explain the factors which influence learning.
5. What do you understand by informal group? What are the causes of its formation? Discuss.
6. Explain the following:
a. Levels of self-awareness
b. Life positions
7. Discuss any two theories of leadership.
8. What is power? What are the sources of power? Describe.
9. What do you mean by morale? Discuss the factors which influence it.
10. Critically examine the cause and consequences of stress.
PYQ-2014-15(Special)
1. Discuss the various models of organisational behaviour.
2. "Human behaviour is the base of organisational behaviour." In light of this statement explain the process of
human behaviour.
3. Discuss Maslow's theory of motivation.
14
4. Explain the concept of 'perception'. Also, analyse the factors which influence it.
5. What do you understand by the term 'Transactional Analysis? Discuss the various ego states.
6. Explain the following:
a. Task Force.
b. Informal Group.
7. 'Leadership is an inborn quality'. Discuss this statement. Also, describe the various styles of leadership.
8. Explain the various sources and limitations of authority.
9. What is morale? What are the ways of building morale? Explain.
10. Explain the following:
a. Productivity and Morale.
b. Sources of Stress.
PYQ-2013-14
1. What do you understand by the term ‘Organisational Behaviour’? Explain its features and elements.
2. The models of Organisational Behaviour are based on evolutionary change. In light of this statement
discuss the important models of organisational behaviour.
3. Explain the concept of perception and analyse the factors which influence perception.
4. What do you understand by motivation? Discuss the special issues involved in motivation.
5. What is transactional analysis? Discuss the different types of ego states.
6. Explain the meaning and features of a group. Describe the steps involved in group formation.
7. Explain the concept of leadership. Also, discuss the important theories of leadership.
8. Explain the following:
a. Sources of Authority.
b. Limits of Authority.
9. What is ‘Stress’? Discuss the sources and consequences of stress.
10. Discuss the ways of overcoming the negative consequences of stress.
Research Methodology
1-Theory of Research
1. Meaning of Research: Research is a careful investigation or inquiry specially through the search for new
facts in any branch of knowledge.
a. Redman and Mory define research as a “systematized effort to gain new knowledge.”
b. D. Slesinger and M. Stephenson in the Encyclopaedia of Social Sciences define research as “the
manipulation of things, concepts or symbols for the purpose of generalising to extend, correct or
verify knowledge, whether that knowledge aids in the construction of theory or in the practice of an
art.”
c. Research is, thus, an original contribution to the existing stock of knowledge making for its
advancement. It is the pursuit of truth with the help of study, observation, comparison and
experiment.
2. Objectives of Research: The purpose of research is to discover answers to questions through the
application of scientific procedures. The main aim of the research is to find out the truth which is hidden
and which has not been discovered as yet. Though each research study has its own specific purpose, we
may think of research objectives as falling into a number of following broad groupings:
15
a. To gain familiarity with a phenomenon or to achieve new insights into it(studies with this object in
view are termed exploratory or formulative research studies).
b. To accurately portray the characteristics of a particular individual, situation or group(studies with
this object in view are known as descriptive research studies).
c. To determine the frequency with which something occurs or with which it is associated with
something else(studies with this object in view are known as diagnostic research studies).
d. To test a hypothesis of a causal relationship between variables(such studies are known as
hypothesis-testing research studies).
3. Process of Research: The research process consists of a series of actions or steps necessary to effectively
carry out research and the desired sequencing of these steps.
PYQ-2020-21
1. Define Research Methodology. What are the different types of research? Explain.
2. What do you understand by the research problem? Discuss the process of selection and formulation of the
research problem.
3. How do you formulate a hypothesis? Discuss the different qualities of a workable hypothesis.
4. What is meant by research design? Briefly describe various research designs used in business research.
5. What issues are required to pay attention to while constructing a questionnaire? Why is it preferred over
other methods of primary data collection?
6. Write notes on the following:
a. Characteristics of a good sample.
b. Probability sampling.
7. Write notes on the following:
a. Likert scale.
b. Test of validity.
8. Describe the types of reports and discuss the essential features of an ideal research report.
PYQ-2015-16
1. Define research methodology. What are the different types of research? Explain.
2. What do you understand by the research problem? Discuss the process of selection and formulation of the
research problem.
3. How do you formulate a hypothesis? Discuss different qualities of a workable hypothesis.
4. What is meant by Research Design? Briefly describe various research designs used in business research.
5. What issues require attention while constructing a questionnaire? Why is it preferred over other methods
of primary data collection?
6. Write notes on the following:
a. Characteristics of a good sample.
b. Probability Sampling.
7. Explain different types of measurement scales. Discuss the test of validity and reliability as a test of sound
measurement.
8. What is Likert Scale? Explain the steps of constructing it with a suitable example.
9. What is meant by interpretation? What are the prerequisites of interpretation and why is it significant?
10. Write notes on the following:
a. Types of Reports.
b. Essential elements of a good research report.
c. Interview technique of data collection.
PYQ-2014-15(Special)
1. Explain the significance of the case study method in business research. Mention a few specific situations in
which this method is considered more useful.
20
2. Define the scientific business research and describe its model.
3. How do you explain research design? Describe some of the important research designs used in applied
research.
4. Differentiate the following pairs of concepts:
a. Research design and research methodology.
b. Cross-sectional and longitudinal study design.
5. What do you understand by cluster sampling? Is cluster sampling always better than other forms of
sampling in the context of business research? Justify.
6. What are the various methods of data collection? Which method according to you is more reliable and
why?
7. Construct a ‘Likert scale’ for measuring the opinion of the rural people regarding various anti-poverty
programmes run by the government.
8. Explain the significance of scaling in business research. Also, describe in brief the important scale
construction techniques.
9. What do you understand by the presentation of research outcomes? Differentiate between a technical and
popular research report.
10. “The format of a research report depends on the need of the user(s) concerned". Elucidate the statement
and give the various steps involved in report writing.
1-Budgetary Control
1. Budget and Budgetary Control
2. Essentials for Effective Budgeting
3. Advantages
4. Types of Budgets
5. Flexible Budgeting and Zero–base Budgeting
3-Break-even Analysis
1. Assumptions and Limitations
2. Break-even chart
3. P/V ratio
4. Practical Application of Break-even Analysis
4-Marginal Costing
1. Concept and Distinction with Absorption Costing
2. Uses of Marginal Costing in Profitability Decisions, Pricing Decisions, Make or Buy Decisions and
Decisions Relating to Suspension of Activities
21
5-Responsibility Accounting
1. Concept
2. Responsibility Centres: Cost, Profit, and Investment Centres
3. Advantages
4. Transfer Pricing: Market-based Price & Cost-based Price
PYQ-2020-21
1. Prepare Cash Budget from the following particulars for the period 1st September to 31st December.
A 50 6 30 6
B 40 4 40 3
C 30 3 50 4
4. Consider the following:
Year Total Sales(₹) Total Cost(₹)
A B C
PYQ-2019-20
1. Explain the term Budget. How does it differ from Budgeting? Give the proforma of the Cash Budget.
23
2. The expenses for the production of 3000 units in a factory are given below. You must prepare a budget for
producing 6,000 units and 10,000 units.
₹(Unit)
Material 50
Labour 20
Variable Overheads 15
Fixed Overheads(₹30,000) 10
Selling Expenses(20% Fixed) 6
Distribution Expenses(10% Fixed) 5
Administrative Expenses(5% Variable) 10
3. From the following particulars, calculate the required Material Variances.
Material Standard Actual
X 50 6 40 6
Y 40 3 50 3
Z 30 2.5 60 2.5
4. From the following information calculate Break Even Point and Sales required to earn a profit of ` 30,000.
Further, if the company is earning a profit of ₹30,000 calculate the margin of safety.
Fixed Overhead ₹21,000
Rate ₹6/unit -
PYQ-2018-19
1. U. P. Agro Industries Ltd. Manufactures Pickles and Juice. The sales department has worked out following
forecasts for the six months of 2018:
Pickles Number of Bottles
Mango 1,00,000
Mixed 75,000
Juices
Apple 25,000
Mango 15,000
Pineapple 35,000
a. Further, the following particulars are available:
Products Units Completed Finished Goods
Pickle:
Mango 25,000 40,000 80% 60% 7,500 6,000
Mixed 15,000 25,000 60% 80% 3,000 2,000
Juices:
Apple 5,000 4,000 80% 75% 1,500 2,000
Mango 3,000 3,000 70% 80% 800 500
Pineapple 4,000 5,000 75% 80% 2,000 2,000
b. Prepare a production budget for six months
2. Chaman Company Ltd. has given the following information:
Particulars/ August September October November December
Months
X 120 kg ₹5 112 kg ₹5
Y 80 kg ₹10 88 kg ₹10
200 200
Less 60(Loss) 50(Loss)
140 150
4. (a) Differentiate between standard cost and estimated cost. (b) Calculate different labour variances from
the following:
Standard Actual
86 124 146
Selling Price per Unit 80 150 170
Profit/Loss -6 26 24
a. Due to the loss in product A management wants to discontinue product A and to utilize the
disengaged capacity of product A equally in products B and C. Expected Rise in Price and Cost are:
B C
PYQ-2017-18
1. Raman Company Ltd. has given the following information:
Months August September October November December
Direct Material 50
Direct Labour 20
Direct Variable Expenses 10
Variable Overhead 20
Factory Overhead 10
Selling Expenses(10% Fixed) 10
Administrative Expenses(₹50,000 for all levels) 5
Distribution Expenses(20% fixed) 5
a. Prepare a flexible budget for producing 6,000 units, 8,000 units and 12,000 units showing distinctly
variable costs and fixed costs.
3. Calculate material variances from the following information:
a. Standard Information for one unit:
Material Quantity(kg) Price(₹/kg)
A 2 3
B 4 2
b. The actual production and other information: Actual Output: 500 Units.
Material Quantity for 500 Units Total Cost(₹)
A 1,100 kg 3,410
B 1,800 kg 3,960
4. Calculate Labour Variances from the following:
a. Standard:
Type of No of Time(weeks) Rate/Week Total Time Total Wages
Workers Workers
Total Cost/Unit 43 62 73
Profit/Loss -3 13 12
a. The management proposed to stop production of A and to utilise the disengaged capacity equally
between Products B and C. The expected rise in price and cost is as under
Product B Product C
Wages 5% 5%
29
Selling Price 2% 5%
b. Fixed overhead will remain constant you are required to prepare current and projected profitability
statements and advise the management to do so or not.
8. Differentiate between Marginal Costing and Absorption Costing. Show the proforma of the cost and profit
statement of Both with imaginary figures.
9. Discuss the salient features of Responsibility Accounting and its different centres.
10. Write notes on the following:
a. Make or Buy Decision.
b. Zero base Budgeting(ZBB).
PYQ-2016-17
1. From the following information prepare a cash budget for the period from 1st September 2016 to 31
December 2016 of XY Ltd.:
Months Credit Credit Sales(₹) Wages(₹) Selling Overheads(₹)
Purchase(₹) Expenses(₹)
X 50 6 40 6
Y 40 4 50 3
Z 30 3 60 2.5
30
4. Find out different labour variances from the following particulars:
Standard Actual
PYQ-2015-16
1. The following are the budgeted expenses for the production of 10,000 units of a product:
Particulars ₹
Direct Material 60
31
Direct Labour 30
Variable Overheads 25
Variable Expenses(Direct) 5
Factory Overhead 15
Selling Expenses(10% fixed) 15
Administration Expenses(₹50,000 for all levels) 5
Distribution Expenses(20% fixed) 5
Wages 20 24 32
Variable Overheads 14 18 22
Fixed Overhead 12 18 20
86 124 146
-6 26 24
b. Due to the loss in Product X, management wants to discontinue Product X and to utilize the
disengaged capacity of Product X equally in Product Y and Z. Expected rise in price and cost are
Y Z
Material 50
Labour 20
Variable Overheads 15
Fixed Overheads(₹50,000) 10
Selling Expenses(20% Fixed) 6
Distribution Expenses(10% Fixed) 5
Administrative Expenses(5% Variable) 10
Total 116
a. You are required to prepare a budget for the production of 7,000 units and 10,000 units.
3. Define Standard Cost and Standard Costing. What are the principal advantages and management reasons
for developing and using a standard cost system?
4. From the following data, calculate Labour Cost Variance, Labour Rate of Pay Variance, Labour Efficiency
Variance and Labour Mix Variance:
a. Standard Labour Force is 20 Semi-skilled workers at ₹0.75 per hour for 50 hours. 10 Skilled
workers at ₹1.25 per hour for 50 hours.
b. The actual Labour Force is 22 Semi-skilled workers at ₹0.80 per hour for 50 hours. 8 skilled
workers at ₹1.20 per hour for 50 hours.
5. Discuss the importance and assumptions of Break-even analysis.
6. The following figures relate to a manufacturing company. Calculate from the information:
a. P/V Ratio.
b. Fixed Cost and its per cent to sales.
c. Break-Even Point.
d. Margin of Safety for both periods.
Period I(₹) Period II(₹)
Financial Management
1-Capital Budgeting
1. Meaning and Significance
2. Methods of Evaluating Investment Opportunities:
a. Payback Period
b. Accounting Rate of Return
c. Net Present Value
d. Internal Rate of Return
e. Profitability Index
2-Cost of Capital
1. Meaning and Significance of Cost of Capital
2. Computation of Cost of Debt
3. Preference Capital, Equity Capital and Retained Earnings
4. Combined (Weighted) Cost of Capital
3-Capital Structure
1. Traditional Capital and MM Hypothesis
2. Factors Affecting Capital Structure
3. Operating and Financial Leverage
4. Measurement of Leverages
5. Analysing Alternate Financial Plan
4-Management of Income
1. Internal Financing (Retained Earnings): Determinants and Dangers
2. Dividend Policies: Amount, Regularity and Forms of Dividend Payment
3. Factors Determining Quantum of Dividend Payment
4. Stock Dividend and their Payment
5. Walter’s Model and MM Hypothesis
PYQ-2018-19
1. What is ‘Capital Budgeting’? Discuss its significance.
2. Give a comparative description of the Net Present Value method and Internal Rate of Return Method of
Capital Budgeting. Which of these would you prefer and why?
3. Discuss the various approaches to the determination of Working Capital.
4. Discuss the cost of preference share capital and Retained Earnings.
5. What is the ‘Weighted Average Cost’ of Capital? How it is calculated? What is the rationale for using
Weighted Average Cost?
6. Explain the traditional theory of capital structure.
7. Discuss the internal factors governing the design of the Capital Structure.
8. Discuss the factors which influence dividend policy.
9. Critically examine the MM Model of Dividend Policy.
10. What do you mean by Working Capital? Discuss its various concepts and significance.
PYQ-2017-18
1. What are the different methods of Capital Budgeting? Explain the Pay Back method of Capital Budgeting
and also state its limitations.
2. Explain with the help of a suitable example the average rate of return method of capital budgeting.
3. What is the cost of Capital? How will you calculate the cost of Equity Capital? Explain with a suitable
illustration.
4. How will you calculate the cost of debt capital? Explain with a suitable illustration.
5. “Trading on Equity is a Double-Edged Weapon”. Explain this statement with the help of a suitable
example.
6. Explain the net operating income approach of Capital Structure.
7. What do you mean by Internal Financing? Examine the determinants and dangers of Internal Financing.
8. Critically examine Walter’s Model of Dividend Policy.
9. Explain the kinds and significance of Working Capital.
10. Examine the factors governing the adequacy of Working Capital.
PYQ-2016-17
1. Discuss the meaning and significance of Capital Budgeting.
2. Describe the concept of the time value of money as applied to Capital Budgeting. Explain any one method
based on the time value of money.
3. What is the weighted average cost of capital? How it is calculated? Explain.
4. How would you compute the cost of preference capital and retained earnings? Explain.
5. Explain the traditional theory of capital structure.
6. Write a short note on any two of the following:
a. Homemade Leverage.
b. Combined Leverage.
c. Trading on Equity.
7. What is dividend policy? Examine various factors determining the dividend policy of an enterprise.
8. Critically examine the MM Model of Dividend Policy.
36
9. Discuss the concept of Working Capital and its short-term sources.
10. Discuss the techniques of financing working capital.
PYQ-2015-16
1. What is Capital Budgeting? Rationalize the need for Capital Budgeting in Long-term Investment
Decisions.
2. The following details relate to the two machines ‘A’ and’B’:
Machine ‘A’ Machine ‘B’
1 3,375 11,375
2 5,375 9,375
3 7,375 7,375
4 9,375 5,375
5 11,375 3,375
b. Overhauling charges at the end of 3rd year for both machines will be ₹25,000. Depreciation has
been charged at the straight-line method. The cost of Capital is 10%. The present value of one rupee
at 10% is:
Year 1 2 3 4 5
PYQ-2014-15
1. What are the different methods of Capital Budgeting? Explain only one of them in detail.
2. (a) From the following information, calculate the discount rate of which the NPV of the project is zero.
The project costs ₹36,000 and its annual cash flow for five years is ₹11,200. The present value factor(fifth
37
year) at the discount rate of 15%=3.352; 16%=3.274; 17%=3.199 and at 18%=3.127. (b) From the
following information calculate the internal rate of return for the project:
a. Initial Outlay=₹32,400.
b. Economic Life of the Project=3 Years.
c. Cash Inflows:
i. Year 1: ₹16,000.
ii. Year 2: ₹14,000.
iii. Year 3: ₹12,000.
d. Present Value Factor:
Discount Rate Year 1 Year 2 Year 3
PYQ-2014-15(Special)
1. What do you understand by Capital Budgeting? State its significance and limitations.
2. Explain with the help of a suitable example any one method of capital budgeting.
3. Discuss the cost of equity share capital.
4. Explain with suitable illustration the cost of debt capital.
5. What do you mean by leverage? State the impact of financial leverage on earnings per share.
6. Explain the net operating income approach of capital structure.
7. What do you mean by dividend policy? Discuss the factors influencing dividend policy.
8. Examine Walter's approach to dividend policy.
9. Explain the approaches to the financing of the working capital mix.
10. Discuss the concepts and significance of working capital.
PYQ-2013-14
1. What are the different methods of Capital Budgeting? Explain the payback method of Capital Budgeting
and state its limitations.
2. Explain with the help of a suitable example the average rate of return method of Capital Budgeting.
3. What is the Cost of Capital? How will you calculate the cost of retained earnings? Explain with suitable
illustrations.
4. How will you calculate the cost of debt capital? Explain with suitable illustrations.
38
5. “Trading on Equity is a double-edged weapon”. Explain this statement with the help of a suitable example.
6. Explain the Net Operating Income approach of Capital Structure.
7. Discuss the factors which influence dividend policy.
8. Critically examine the Walter’s Approach of Dividend Policy.
9. Explain the concept, kinds and significance of Working Capital.
10. Explain the concept of Working Capital and discuss the matching conservative and aggressive approach to
the determination of the financing of working capital mix.
Marketing Strategy
1-Introduction
1. Concept and Significance of Marketing Strategy
2. Marketing Strategy and New Economy – Major Drivers of New Economy and Changing Marketing
Practices in Business
3. Factors Considered in Formulating Marketing Strategy
4-Customer-Orientation in Marketing
1. Customer Relationship Marketing-Concept and Need for Customer Relationship Marketing
2. Process of Customer Relationship Marketing
3. Building Customer Satisfaction and Retention: Defining and Delivering Customer Value and Satisfaction
4. Nature of High-Performance Business
5. Attracting and Retaining Customers
PYQ-2020-21
1. Explain the concept of marketing strategy. Why is it essential for any firm? Explain.
2. Examine the marketing strategies adopted by the market leader.
3. Discuss the steps involved in the marketing process.
4. Discuss the marketing strategies followed at different stages of the product life cycle.
5. “The firm has to consider many factors in setting its pricing strategy.” Discuss.
6. What are the challenges of the marketing manager in attracting customers? Also discuss, in brief, the
means of attracting customers.
7. “High-performance companies are set up to create and deliver superior customer value and satisfaction.”
Examine.
8. Discuss the components of the marketing audit.
PYQ-2018-19
1. Explain the concept and features of marketing strategy. Why is it essential for any firm? Discuss.
2. Discuss the components of marketing strategy keeping in view the motto of customer satisfaction.
3. “Planning at the corporate, division and business unit levels is an integral part of the marketing process.”
In light of this statement explain the components of the marketing process.
4. “The dominant firms gain the most when the total market expands.” In light of this statement analyse the
marketing strategies adopted by the market leader.
5. “The firm has to consider many factors in setting its pricing strategy.” Discuss.
6. Explain the concept of marketing communication and discuss the steps involved in developing effective
communication.
7. Explain in detail the concept and benefits of customer relationship management.
8. “High-performance companies are set up to create and deliver superior customer value and satisfaction.”
In light of this statement discuss the model proposed by Arthur D. Little.
9. Discuss the components of Marketing Audit.
10. Discuss the following:
a. Customer Value and Satisfaction.
b. Kiosk Marketing in India.
PYQ-2017-18
1. “The new economy is based on the digital revolution and management of information.” In light of this
statement discuss the major drivers of the new economy.
2. How are marketing practices changing in the business world? Discuss in detail.
3. Discuss the steps involved in the business unit strategic planning process.
4. Analyse the marketing strategies adopted by the market challenger.
5. “The Product Life Cycle is an attempt to recognize the distinct stages in the Sales history of the product.”
In light of this statement discuss the marketing strategies followed at different stages of the Product Life
Cycle.
6. Explain the micro and macro models of the communication process.
40
7. Explain the concept of customer relationship management. Why is it essential in the modern business
world? Discuss.
8. Define customer value and satisfaction. How could satisfaction be measured? Explain.
9. Discuss, in brief; the major channels for direct marketing.
10. Write short notes on the following:
a. Channel Dynamics.
b. Nature of High-Performance Business.
c. Marketing Audit.
PYQ-2016-17
1. “Marketing Strategy is a set of objectives, policies and rules that guides overtime the firms’ marketing
efforts”. In light of this statement discuss how is marketing strategy formulated for consumer goods.
2. How are business and marketing practices changing? Discuss.
3. Examine the marketing strategies adopted by the market leader.
4. Discuss, in detail, the steps involved in the marketing process.
5. Examine the various steps involved in product strategy.
6. Discuss the recent developments of the channel system. How do these systems cooperate, conflict and
compete? Explain.
7. “The Marketing Department can be effective only in companies whose employees have implemented a
competitively superior customer value delivery system.” Comment.
8. What are the challenges before marketing managers in attracting customers? Also, discuss the means of
attracting customers.
9. Define Direct Marketing and discuss its utilities.
10. “Marketing experts recommend marketing audit for evaluating marketing strategy.” In light of this
statement discuss the components of Marketing Audit.
PYQ-2015-16
1. Explain the concept and significance of Marketing Strategy and also discuss the factors influencing the
formulation of marketing strategy.
2. Discuss the major drivers of the new economy.
3. Analyse the steps involved in the business unit strategic planning process.
4. Examine the marketing strategies adopted by the market challenger.
5. Discuss the various steps involved in setting a pricing strategy.
6. Explain the Micro and Macro models of the Communication Process.
7. What do you mean by Customer Relationship Management? Discuss its advantages.
8. “High-performance companies are set up to create and deliver superior customer value and satisfaction.”
In light of this statement discuss the model proposed by Arthur D. Little.
9. “Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to
customers without using marketing middlemen.” In light of this statement discuss the major channels of
direct marketing.
10. Discuss the following:
a. Electronic Marketing.
b. Event Marketing.
41
PYQ-2014-15(Special)
1. Explain the concept and significance of marketing strategy.
2. 'The new economy is based on the digital revolution and management of information. Discuss.
3. Discuss the steps involved in the business unit strategic planning process.
4. Analyse the marketing strategies adopted by the market challenger.
5. Discuss the marketing strategies followed at different stages of the product life cycle.
6. Explain the various steps involved in setting a pricing strategy
7. Explain the concept and significance of customer relationship management.
8. Define customer value and satisfaction. How could satisfaction be measured? Explain.
9. Discuss the concept and significance of Direct Marketing.
10. Write a note on the marketing audit.
PYQ-2013-14
1. “Marketing Strategy is a set of objectives, policies and rules that guides over time the firms’ marketing
efforts.” In light of this statement discuss how is marketing strategy formulated for consumer goods.
2. “The New Economy is based on the Digital Revolution and Management of Information” Comment. Also,
discuss the major drivers of the new economy.
3. Discuss in detail the steps involves in the marketing process.
4. Analyse the marketing strategies adopted by the market leader or market challenger.
5. Examine the various steps involved in setting a pricing strategy.
6. Discuss the recent developments channel system. How do these systems cooperate, conflict and compete?
Explain.
7. What do you mean by customer relationship management? Why is it essential in the modern business
world?
8. Define customer value and satisfaction. How can companies deliver them? Discuss.
9. Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to
customers without using marketing middlemen.” In light of this statement discuss the major channels for
Direct Marketing.
10. “Marketing Experts recommend Marketing Audit for evaluating Marketing Strategy.” In light of this
statement discuss the components of a Marketing Audit.
2-Bank-Customer Relationship
1. Banker as Debtor, Creditor, Trustee and Advisor
2. Rights and Obligations of a Banker
3. Nomination Facility
4. Deposit Insurance Scheme
5. Termination of Banker: Customer Relationship
6. Innovative Customer Services: Debit and Credit Cards
7. Anywhere Banking
8. E-Banking etc.
4-Life Insurance
1. Principles of Life Insurance Contract
2. Insurance Policies and Annuities
3. Calculation of Premium
4. Reserve and Investment Pattern
5. Selection of Risk
6. Treatment of Sub-standard Risk
5-General Insurance
1. Marine Insurance: Subject Matter
2. Nature of Contract
3. Important Policy Clauses
4. Marine Perils and Losses
5. Fire Insurance-Scope
6. Nature of Contract
7. Hazards
8. Important Policy
9. Conditions
10. Motor Insurance-Concept
11. Nature of Contract
12. Types of Policies
13. Re-insurance:
a. Concept
b. Methods
c. Advantages
43
d. Legal Position
PYQ-2018-19
1. Write a detailed note on the ‘Indian Banking System’.
2. What is Credit Creation? Discuss the various patterns of distribution and credit deposits of banks.
3. Evaluate the impact of banking sector reforms on the performance of commercial banks in India.
4. What are the rights and obligations of a Banker? Discuss
5. What is Bank Rate? Explain its impact on credit control.
6. Discuss the main powers of the Reserve Bank of India under the Banking Regulation Act, of 1949.
7. Critically examine the investment pattern of the Life Insurance Corporation of India.
8. Explain the process of calculation of premium by imaginary data.
9. Write short notes on the following:
a. Re-insurance.
b. Standard fire policy.
10. Write short notes on the following:
a. Marine Insurance.
b. Fire Insurance.
PYQ-2017-18
1. What do you understand by Commercial Bank? Explain its functions and problems.
2. What is credit creation? Discuss the various patterns of distribution and credit deposits of banks.
3. Explain the salient features of the Banking Regulation Act, of 1949.
4. Describe the various credit control techniques adopted by the Central Bank of our Country.
5. What are the variables considered in the calculation of insurance premiums? Explain the process of
calculation of premium with the imaginary figures.
6. “Insurance is a combination of risk and investment.” Explain.
7. What is “Good Faith” in Insurance? Illustrate with the examples of Marine Insurance.
8. Explain the concept of Re-Insurance. Describe its methods.
9. Write short notes on the following:
a. Underwriting.
b. Insurable Interest.
10. Write short notes on the following:
a. Fire Insurance.
b. Risk Aversion.
PYQ-2016-17
1. Define Banking. Discuss the functions and problems of Commercial Banks in India.
2. Discuss the Credit Creation Management and the pattern of its distribution.
3. “Every customer is VIP for the commercial banks”. Comment. Discuss the relationship existing between
banker and customer.
4. “Innovation banking activities are essential for the long-term survival of banks.” Comment.
5. Discuss the various reforms in the banking sector and their impact on economic growth.
6. Explain the features and significance of the Banking Regulation Act, of 1949.
7. What are the different risks in Insurance Banking? How would select and treat the sub-standard risk?
44
8. What is the premium for Insurance? How would you calculate the insurance premium of a policy?
9. Discuss the different types of Life Insurance Policies with suitable examples.
10. Elaborate on the contract, nature of the contract and types of policies of fire Insurance.
PYQ-2015-16
1. What do you understand about Indian Banking System? Explain various problems and challenges faced by
Commercial Banks in the present emerging economic development.
2. What is Credit Creation? Discuss the various patterns of distribution and credit deposit of banks.
3. Write a detailed note on the nomination facility and various deposit insurance schemes.
4. Discuss the recent banking reforms and their significance in India.
5. What is Life Insurance? Explain in brief the different types of policies and their premium calculation.
6. What is Risk Aversion? Discuss the various steps, features and remedies for various risks.
7. Explain the nature and work of Fire Insurance India.
8. Write a details note on reinsurance, double insurance and its main features.
9. Define General Insurance. Discuss the various types of Insurance Policies.
10. Write Short Notes on the following:
a. Fire Insurance.
b. Credit Control.
PYQ-2014-15(Special)
1. Explain different types of accounts and their main features which a person can open with a Bank.
2. What is credit creation? Explain the process of credit creation by banks.
3. Discuss the role of the banker as trustee and advisor.
4. Write notes on the following:
a. Nomination Facility.
b. Debit and Credit Cards.
5. Describe the various Credit Control Techniques adopted by the Central Bank of a Country.
6. Discuss the main powers of the Reserve Bank of India under the Banking Regulation Act, of 1949.
7. What do you understand by annuity? Discuss its merits and demerits.
8. What do you understand by annuity? Discuss its merits and demerits.
9. Explain the concept of Reinsurance. Describe its methods.
10. Discuss important features of a standard fire policy.
PYQ-2013-14
1. What are the different types of Bank Customers? Explain their features.
2. “Modern Banks play a very vital role in the economic activity of a country”. Elucidate the statement.
3. Discuss the role of the banker as trustee and advisor.
4. Write notes on the following:
a. Nomination Facility.
b. Deposit Insurance Scheme.
5. Examine the Banking Sector Reforms in India since 1991.
6. What is Bank Rate? Explain its impact on Credit Control.
7. Critically examine the investment pattern of the Life Insurance Corporation of India.
8. Explain the process of calculation of premium by imaginary data.
45
9. What is reinsurance? Discuss its methods and legal position.
10. Define fire insurance. Discuss the different policies of fire Insurance.