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Sociais
Os seres humanos estão imersos nas organizações sociais
Conceito
Grupos
pessoais
Grupos
São os grupos ao externos
quais São grupos aos
pertencemos quais não
pertencemos
In-group
“Os grupos internos são fortemente
etnocêntricos. Toda nação moderna possui
em maior ou menor grau uma concepção
etnocêntrica de si mesma. Todo habitante de
um país considera o seu melhor e superior
aos outros” (DIAS, 2001, p. 81)
Grupos pessoais e grupos externos
Grupos de
referência
Esteriotipos
São aqueles que o indivíduo
É a imagem que um
aceita como modelo e guia de grupo partilha de um
seu proprio comportamento e outro grupo
ações.
Estereótipos
Grupos primários e secundários
Mercury Mars
Mercury is the closest Despite being red,
planet Mars is actually a cold
to the Sun place
2010 2015
Our Evolution
Jupiter Saturn
It’s the biggest planet Saturn is composed of
in the hydrogen
Solar System and helium
2018 Now
A Picture Always
Reinforces the
Concept
Images reveal large amounts of
data, so remember: use an image
instead of long texts
Guiding Principles
What we aim to
What we do
achieve
Despite being red, Mars is
Research actually a cold place
10%
Mars
Despite being red, Mars is 50%
actually a cold place Mercury
40% Mercury is the closest
planet to the Sun
Venus
Venus is the second planet
from the Sun
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Buyer Persona Profile
Personality Values
Introvert Extrovert
Analytical Creative
Honesty Service Trust
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01
Company
You can enter a subtitle here if
you need it
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Buyer Journey
Positive
Experience 04
01 Mercury
02
02 Venus
03 Mars
04 Jupiter 03
Negative
01 Experience
Sales Funnel
Us
Neptune Mars
Mercury
SWOT Analysis
Strengths Weaknesses
Saturn is composed S W Despite being red,
of hydrogen Mars is actually a
and helium cold place
Opportunities Threats
Mercury is the O T Neptune is the
closest planet farthest planet
to the Sun from the Sun
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Upcoming Goals
01
Reclaim Freedom
02 Jupiter the biggest planet of
them all
Secure Equal Rights
Mercury is the closest planet 03
to the Sun
Respond to Crises
Venus is the second planet
from the Sun
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Strategy
Goal
A B C D
Mercury is the Venus has a Despite being red, Jupiter is the
closest planet to the beautiful name, but Mars is a cold place biggest planet in
Sun it’s hot the Solar System
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A Picture Is
Worth a
Thousand
Words
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This Is a Map
70,8M
People have been displaced due to conflict
61M
Children have no access to education
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Timeline
Su Mo Tu We Th Fr Sa
Day 01 Day 02
1 2 3 4 Despite being red, Mercury is the closest
Mars is actually a cold planet to the Sun
place
5 6 7 8 9 10 11
12 13 14 15 16 17 18
Day 03 Day 04
19 20 21 22 23 24 25 Jupiter is the fourth- Neptune is the farthest
brightest object in the planet from the Sun
sky
26 27 28 29 30 31
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Budget
Investment
$100,000 $70,000 $120,000
Income
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