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Thinking, Fast and Slow

Biology Letters Biology Letters Mind Sights

Science Science

Science
Science The American Psychologist
The American Psychological Association

Thinking, fast and slow


Em memória de Amos Tversky
grosso modo

availability heuristic

K
K
K L N R V

Science
Science
intuitive expertise
The Black Swan
A lógica do cisne negro
bias
tendency inclination
propensity prone tend trend
biased/unbiased
Rule of thumb

Social science
gamble bet
Sistema 1

Sistema 2
a

pay attention
O gorila invisível
maiúscula minúscula

não
sabe
ver

ilusões
cognitivas

sonhem
Scientific American
O gorila invisível

K
timing

Attention and Effort


task sets

f
Baseline
task switching
fluxo flow

optimal
experience
cognitivamente ocupadas

esgotamento do ego ego depletion


Proceedings of the National Academy of Sciences
mais baixa
Rationality and the
Reflective Mind
racionalidade inteligência

fluxo
bananas vômito

associativamente coerente.
Investigação sobre o
entendimento humano

PRIMING
efeito de priming priming effect

priming

priming

acha ele isso


amarelo instantaneamente
Flórida, esquecido, careca,
grisalho ruga

priming
velho
priming

esquecido velho solitário


priming

The Far Side


PRIMINGS

priming

priming

priming

alto um salário mesa pagar


pagar um alto salário primings
priming

priming

primings
priming
a seu respeito

priming

priming

pence
pence
Strangers to Ourselves

PRIMING

prime
conforto cognitivo cognitive ease

tensão cognitiva cognitive strain


ilusão

pastness’

porque você o verá mais claramente


gira
ilusões de veracidade truth illusions
efeito de mera
exposição mere exposure effect

kadirga saricik biwonjni nansoma iktitaf.


queijo

céu
sonho bola livro
dive, light, rocket sonho bola livro

priming
mar
Cottage

Dive
menos
algo cimento

normas
A lógica do cisne negro

batedor de carteira
pontos turísticos
víamos

impressões

intencional
você

The Atlantic
O que nos faz felizes

descrer

whitefish eats candy

a dinca is a flame

viés de confirmação
confirmation bias

estratégia de teste de positivo (positive test strategy


bank
stubborn
decorrelate error

A sabedoria das multidões


pool
Primazia do Existir

corrupta cruel
não
what you see is all there
is
overconfidence

framing effects

base-rate neglect
j umping to conclusions

bank
avaliações básicas basic assessments

mental shotgun

avaliação básica
heurística de julgamento
task
set
variáveis tipo soma sum-
like variables

Exxon Valdez

mais
equiparação matching
bacamarte mental
intensity matching

physique du rôle
substituição

heurística

heureca

A arte de resolver problemas


Pergunta-Alvo Pergunta Heurística
heurística do afeto affect heuristic
New York Times
hot hand
efeito de ancoragem

Science
priming
PRIMING
priming

sol praia geada esqui

priming
priming
priming

priming

priming
Attention and Effort

heurística da disponibilidade
viés de disponibilidade
não
cascata de
disponibilidade availability cascade
The
Killing Ground
probability neglect
taxa-base base rate
representatividade
democracia beleza
Moneyball

New York Times

New York Times


sempre
deve
falácia
falácia da conjunção
plausíveis
avaliação
conjunta
avaliação isolada

deve

menos é mais
deve

probabilidade
A
L

frequency representation
Taxas-base estatísticas

Taxas-base causais
Estereotipar
regressão à média
Edge

e
Sports Illustrated

Sports Illustrated
não

escores-Z
coeficiente de correlação
Judgment in Managerial Decision Making
Scholastic Aptitude Test Grade Point Average
Fontes do poder

grade point average


inteligente brilhante criativo instruído culto erudito sábio apaixonado
perfeccionista

grade point average


unbiased
A lógica do cisne negro falácia narrativa
sabia

saber

saber

Saber
intuição premonição
viés retrospectivo hindsight bias

impeachment
viés de
resultado outcome bias

Washington Post

a
posteriori
The Halo Effect
Feitas para durar

Feitas para durar

Feitas para durar

In Search of Excellence

Fortune
ilusão de validade
ilusão de
habilidade

A Random Walk Down Wall Street


smart money
traders

traders
traders
A lógica cisne negro
Expert Political Judgement: How Good Is It? How Can We Know?
status quo

The New York Times


Clinical vs. Statistical Prediction: A
Theoretical Analysis and a Review of the Evidence

previsões clínicas

estatísticas
priming

input
Checklist
New York Times

down
input
paper Fontes de
poder
Blink: a decisão num piscar de olhos

kouros

kouros
recognition-primed decision
’ Twas brillig, and the slithy toves
Did gyre and gimble in the wabe:
All mimsy were the borogoves,
And the mome raths outgrabe
zero-validity environment
viés
inside view
outside view
visão de dentro

alguma coisa

previsão de linha de base baseline prediction


previsão de
linha de base
visão de fora
falácia do planejamento
prognóstico com base na classe de referência reference class forecasting
sunk-cost fallacy
private equity títulos de alto risco

hubris hypothesis
wishful thinking
ilusão de controle

above-average effect
competition neglect
Superconfiança

on the other hand


antemortem
PRÉ-MORTEM

pré-mortem
Psicologia
matemática

simple gambles
Econometrica

Econometrica

Science
framing effects

prospect theory
mudança
pontos de referência

seguro pior
ponto de referência

status quo
avessas à perda
status quo
não
status quo

status quo
status quo
efeito dotação
endowment effect

ter

abrir mão
ter
ter
putt par
birdie
guerra crime
paz amor

vômito
status
quo
par
par

birdie par bogey


par

putt bogey
putt birdie

par putt birdie foregone


gain
putt par bogey
putt birdie putts

putt
putt par birdie
par bogey birdie

putt birdies
par

putts
birdie bogey

putts
putts par
birdie

STATUS QUO
status quo
American
Economic Review
Putt birdie par
expectation principle
efeito de
possibilidade possibility effect

efeito de certeza certainty effect

princípio de expectativa
deve
não
padrão quádruplo fourfold pattern
não

têm
número

denominator
neglect
querem
escolha partindo da
experiência choice from experience escolhas partindo da
descrição choices from description
domina

narrow framing

broad framing
depois de multiplicar cada perda por um fator de 2
enquadramento amplo
política de
risco
putt bogey
birdie
efeito de disposição disposition effect
enquadramento estreito

sunk-cost fallacy
aversão à perda acentuada enhanced loss
aversion
American Economic Review
hipótese de avaliabilidade evaluability hypothesis
significado

significado
perdas custos
delimitadas pelo quadro
delimitadas pela realidade
Choice and Consequence
Science
Nudge: o, empurrão
para a escolha certa
utilidade
Introdução aos princípios da moral e da legislação
dor
prazer

utilidade
utilidade
experimentada experienced utility

wantability utilidade de decisão


decision utility
peak-end rule

duration neglect
duration-weighted

não
eu experiencial experiencing self
eu recordativo remembering self
cold-pressor
La Traviata

La Traviata
inesquecível

escolhem por
lembrança
fluxo
dream team
U-index unpleasant state
previsão
afetiva affective forecasting
ilusão de foco focusing illusion
Quando

quando pensa sobre ele


miswanting28

miswanting
felicidade

miswanting

mis- wanting
racional

priming

Irracional
Liberdade de escolher

A Theory of Rational Addiction


Nudge

Nudge
Nudge
premortem
Amos Tversky e Daniel Kahneman

Insensibilidade à probabilidade de resultados


a priori

a priori
a priori
a priori

a priori

a priori
a priori
Insensibilidade a tamanho amostral
a posteriori

a posteriori
a priori

a posteriori a posteriori

Concepções errôneas da possibilidade Misconceptions of chance

chance expectation

Insensibilidade à previsibilidade
A ilusão de validade

grade point average

Concepções errôneas de regressão

X Y
X X k Y
Y k
Vieses devido à recuperabilidade das ocorrências

Vieses devidos à efetividade de um aj uste de busca


r r
r road r
car
r k

pensamento amor porta água

porta

Vieses de imaginabilidade

k k
k
k k k
k k k

Correlação ilusória
Aj uste insuficiente

Vieses na avaliação de eventos conj untivos e disj untivos


Ancoragem na avaliação das distribuições de probabilidade subj etiva

X
X

X
X X
X X

X X

X X

X X
X X

wishful thinking

a priori
Psychological Review

Cognitive Psychology

Formal Representation of Human Judgment

Psychological Bulletin
Cognitive
Psychology

Memory &
Cognition

Journal of
Abnormal Psychology
Journal of Abnormal Psychology

Organizational Behavior & Human Performance


Organizational Behavior & Human
Performance

British Journal of Psychology

Acta Psychologica
Journal of the American Statistical Association

The Foundations of Statistics


International Encyclopedia of the Social Sciences

Science
Daniel Kahneman e Amos Tversky

RESUMO: Discutimos os determinantes cognitivo e psicofísico da escolha em contextos arriscados e sem risco. A
psicofísica do valor induz aversão ao risco no domínio dos ganhos e atração pelo risco no domínio das perdas. A
psicofísica do acaso induz o peso exagerado de coisas seguras e de eventos improváveis, relativamente a eventos de
probabilidade moderada. Problemas de decisão podem ser descritos ou enquadrados de múltiplas formas que dão
origem a diferentes preferências, contrariamente ao critério de invariância da escolha racional. O processo de
contabilidade mental, em que as pessoas organizam os resultados das transações, explica parte das anomalias do
comportamento do consumidor. Em particular, a aceitabilidade de uma opção pode depender de um resultado negativo
ser avaliado como uma despesa ou como um prej uízo incompensado. A relação entre valores de decisão e valores de
experiência é discutida.
R
R R

aversão à perda
N

N
N

N
category-boundary effect

N
p p
p
N

grosso modo

N
status quo

status quo

S T
S T S T
S T S T
dead-loss effect
Expected Utility Hypotheses and the Allais Paradox.
Econometrica

Adaptation Level Theory: A Symposium


Psychology and Language
Medical Decision
Making
Journal of Experimental Psychology: Learning, Memory and Cognition

Cognitive Processes in Choice and Decision Behavior


Decision Sciences

Waterfowl and Wetlands: Toward Bioeconomic Analysis

Journal of Risk and Insurance


Econometrica
Judgment
Under Uncertainty: Heuristics and Biases

Quarterly Journal of Economics


Bell Journal of Economics
New
England Journal of Medicine

Management Science
Quarterly Journal of
Economics
The Foundation of Statistics
Probability and Statistics for Business Decisions
Journal of Risk and
Insurance
New Directions for Methodology of Social and Behavioral Science: Question
Framing and Response Consistency
Journal of Economic Behavior and Organization

Marketing Science
Conflicting Obj ectives
in Decisions
Science
Theory of Games and Economic Behavior

American Psychologist
Statistical Power Analysis for the Behavioral Sciences

European Review of Social Psychology


Theory & Psychology
Psychological Review

Journal of Experimental Psychology:


Applied
Psychological Science
Journal of Personality and Social Psychology
Psychological Science
Psychological Bulletin

Moonwalking with Einstein: The


Art and Science of Remembering

The Cambridge Handbook of Expertise and Expert


Performance
Sources of Power

Psychological Science

In Two Minds Dual Processes and Beyond

Annual Review of Psychology

Behavioral and Brain


Sciences
The Illusion of Conscious Will

Current Directions in Psychological Science

Without
Conscience The Disturbing World of the Psychopaths Among Us
Snakes in Suits When Psychopaths Go to Work

Nature Reviews: Neuroscience


Your Memory: A User ’s Guide

Attention and Effort

Psychological Review
Theoretical Issues in Ergonomics
Science
Psychological Science

Journal
of Neuroscience
Scientific American
subj ect
participant

participant
subj ect
Journal of
Experimental Psychology
Science

Working Memory

Cognitive Brain Research


Cerebral Cortex

Science
Journal of Experimental Psychology —
General
Effortless Attention
PNAS
Cognitive Processing

Annual Review of Psychology


Science
Trends in Cognitive Sciences
Working Memory

Trends in Cognitive Sciences


Journal of
Applied Psychology
Human Factors

Flow: The Psychology of Optimal Experience

Journal of Consumer Research

British Journal of Social Psychology


American Psychologist
Annual Review of Psychology

Psychological Science
Psychological Bulletin

Personality and Social Psychology Bulletin


Journal of Personality and Social Psychology

Journal of Personality and Social Psychology


Personality and Social Psychology Review

PNAS

Journal of Economic Perspectives

Rationality and the Reflective Mind


Journal of Personality and Social Psychology

Psychological Science

Advances in Experimental Social Psychology


Science

PNAS
Memory & Cognition

Trends in Cognitive Sciences

Science

Journal of Personality and Social Psychology


Psychological Science

Journal of Personality and Social Psychology

Cognition and Emotion

Basic and Applied Social Psychology

PNAS
Science

Journal of Personality and Social Psychology


Science

Psychological Science

Biology Letters
Strangers to Ourselves

fluência fluency
Personality and
Social Psychology Review

Journal of Personality and Social Psychology

Journal of Memory and Language

fallback

Canadian Journal of Behavioural


Science

Applied Cognitive Psychology

Psychological Science
Judgment and Decision
Making Journal

Journal of Experimental Psychology — General

Journal of Personality and Social Psychology


PNAS
Journal of
Finance

Social Science Research Network Working Paper


Journal of Personality and Social Psychology
Psychonomic Science

Psychological Science

Behavioral Biology
Current Directions in Psychological Science

Psychological Science

Journal of
Experimental Psychology General

Positivity: Groundbreaking Research Reveals How to Embrace the Hidden Strength of Positive
Emotions, Overcome Negativity e Thrive

Journal of Experimental Social Psychology

Cognition and Emotion

Cognition and Emotion

Psychological Review

Current Directions in
Psychological Science
Journal of Experimental Social
Psychology
The Perception of Causality
Cognition
American Journal of Psychology

Atlantic

Journal of Personality and Social Psychology


Journal of Abnormal and Social Psychol

The Wisdom of Crowds A sabedoria das multidões

Journal of Behavioral
Decision Making

Social Cognitive and Affective Neuroscience

Trends in Cognitive Sciences

Social Cognition
Science

PNAS
Journal of Nonverbal Behavior

American Journal of Political Science

Psychological Review

Contingent Valuation: A Critical Assessment

Psychophysics Introduction to Its Perceptual, Neural, and Social Prospect


Journal of Experimental
Psychology — Human Learning and Memory

Journal of Verbal Learning and Verbal Behavior

Simple Heuristics That Make Us Smart

poderiam
Cognition

European Journal of Social Psychology

Public Opinion Quarterly

priming

Journal of Behavioral Decision


Making

Phi Delta
Kappan Teaching Statistics: A Bag
of Tricks
Journal of Abnormal and
Social Psychology
Psychological Bulletin

intuição

Introduction to Probability Theory and Its Applications

Cognitive Psychology

Journal of Behavioral Decision


Making

Psychological Science

Journal of
Personality and Social Psychology
Personality and Social Psychology
Bulletin

Organizational Behavior and Human Decision Processes


Personality and Social Psychology Bulletin

Journal of Marketing Research

Journal of Personality and Social Psychology


Journal of Legal
Studies

Judicature

Cognitive Psychology

Journal of Personality and Social


Psychology

Journal of
Personality and Social Psychology

Personality and Social Psychology Review

Personality and Social Psychology Bulletin

Social Cognition
Journal of Personality and
Social Psychology
European Journal of
Social Psychology
Journal of
Retailing
Journal of Experimental Social
Psychology

European Journal of Social Psychology

Journal of Personality and Social Psychology

Descartes’ Error: Emotion, Reason, and the Human Brain

Philosophical Transactions:
Biological Sciences

Heuristics
and Biases

Risk Analysis
Risk Analysis
Psychological Review
The Perception of Risk
Stanford Law Review
CERCLA

60 Minutes

Judgment in Managerial Decision Making

British Journal of Psychology

Social Cognition

Psychological Review
Bully for Brontosaurus

Journal of Behavioral Decision Making


Cognition

Psychological Science
Progress in Social Psychology

Journal of Personality and Social


Psychology
Journal of Personality
and Social Psychology

Francis Galton: Pioneer of Heredity and Biometry


original score standard score
mean standard deviation

American Scientist

The Black Swan The Impact of the Highly Improbable

Moneyball: The Art of Winning an Unfair Game


Fortune

Psychological Review

Organizational Behavior and Human Performance


Journal of Personality and Social Psychology

Law and Human Behavior


University of Chicago
Law Review
New Yorker
Legacy of Ashes: The History of the CIA
Economist

Research in Organizational
Behavior
Quarterly
Journal of Economics
Quarterly Journal of Economics

The Halo Effect Financial Times The


Wall Street Journal The Halo Effect: … and the Eight Other Business Delusions That Deceive
Managers
Journal of Management Inquiry

Built to Last: Successful Habits of Visionary Companies

insider trading

Journal of Business
Review of Financial Studies
Quarterly Review of
Economics and Finance
The Halo Effect
working paper

Journal of Finance
Quarterly
Journal of Economics

Review of Financial Studies

Review of Financial Studies


Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor
Journal of Finance
Journal of Business

Review of Financial Studies


Expert Political Judgment: How Good is It? How Can We Know?

Journal of Personality Assessment

Psychological Bulletin
Journal of Accounting
Research
Acta Psychologica

JAMA
working paper

Psychological Assessment
American Psychologist

Journal of Educational and Behavioral Statistics


Current Researches in Anesthesia
and Analgesia
Anesthesiology
The Checklist Manifesto: How to Get Things Right

Psychological Science

Sources of Power
kouros

kouros

fresh
Intuition: Its Powers and Perils

Psychological Inquiry

Moonwalking with Einstein

insider view
outsider view

Management Science
Harvard Business Review
Human Inference: Strategies and Shortcomings of Social Judgment

How Doctors Think

Management Science

Journal of the American Planning Association


Remodeling
Proj ect Management Journal

Organizational Behavior and Human Decision


Processes
Psychological Bulletin

Behavior Genetics Aging with Grace: What the


Nun Study Teaches Us About Leading Longer, Healthier e More Meaningful Lives

Proceedings of the Royal Society B


Journal of Financial Economics

Journal of Business Venturing

Journal of Business Venturing

Academy of Management Journal


Management Science
Journal of
Business Venturing

Management Science

Economic Journal
Journal of Experimental
Social Psychology
Journal of Business

Journal
of Financial Economics
Quarterly Journal of Economics

Journal of Personality
and Social Psychology

Management Science
American Journal of
Medicine
American Journal of Medicine

Sloan Management Review

Mathematical Psychology: An Elementary Introduction


Science Psychophysics

Journal of Marketing Research


PNAS

Econometrica
Journal of Economic Perspectives

Operations
Research
Economic Journal
Psychological Bulletin
Journal of Experimental Psychology — General

Organizational Behavior and Human


Decision Processes

Quarterly Journal of Economics


Journal of Economic Behavior &
Organization

working paper

Milken Institute Review A Journal of Economic Policy


Psychological Science

Neuron
Philosophical Transactions of the
Royal Society B

Quantitative Finance

Journal of Regulatory Economics


Marketing
Science
Journal of Marketing
Research Choices,
Values, and Frames
Quarterly
Journal of Economics
Quarterly Journal of Economics

American Economic
Review

American Economic Review

American Economic Review

Journal of Public Policy & Marketing


Journal of Public Economics

Science

PNAS

The Emotional Brain: The Mysterious Underpinnings of Emotional Life

Cognition & Emotion

Journal of Personality
and Social Psychology

Psychological Science

Personality and Social


Psychology Review
Review of
General Psychology
Journal of Theoretical Biology
Cognitive Psychology

Quarterly Journal of Economics

American Economic Review


Organizational Behavior and Human
Decision Processes
Animal Behavior: An Evolutionary Approach
working paper

The American Economic Review

Annual Review of Economics


Quarterly Journal of Economics
Science
Osgoode Hall
Law Review Northwestern
University Law Review
Journal of Neuroscience

RAND Journal of Economics

Journal of Risk
and Insurance Decision Analysis: Introductory Lectures on Choices under
Uncertainty
Northwestern University Law Review
Southern California Law Review

Michigan Law Review


University of Chicago Law Review

Psychological Bulletin

Yale Law Journal


Descartes’ Error
Cognitive Psychology

Journal of Personality and Social Psychology

Journal
of Personality and Social Psychology

Applied Cognitive Psychology

Law and Human Behavior

Psychological Science
Trends in Cognitive Sciences

Judgment and Decision Making


Journal of Economic Behavior & Organization

Journal of Finance Journal of


Finance
Management Science

American Psychologist
Journal of Consumer Psychology

Causation in the Law


Judgment Under Uncertainty Heuristics and Biases

Personality and Social Psychology Bulletin


Personality and Social Psychology Bulletin
What
Might Have Been: The Social Psychology of Counterfactual Thinking

Journal of Personality and Social Psychology


Journal of Consumer
Research
Journal of Financial Economics

Centre for Decision Research and Experimental Economics, University of Nottingham,


Discussion Paper Series
Virginia Law Review
Journal of Economic Behavior and Organization

Journal of Personality and Social Psychology


The Laws of Fear: Beyond the Precautionary Principle

Psychological Science

Personality and Social Psychology Bulletin

Administrative Science Quarterly

Choices, Values, and Frames


Journal of
Experimental Psychology
Journal of Experimental Psychology
The Construction of Preference

American
Economic Review
The Construction of Preference

Isis

Journal of Risk and Uncertainty

Stanford Law
Review

Science

New England Journal of Medicine

Choice and Consequence


Science
Science

American Economic Review

Mathematical Psychics
Quarterly
Journal of Economics
Choices, Values, and Frames
Pain

Psychological Science

American Journal of Psychology


Well-Being:
The Foundations of Hedonic Psychology

Judgment and Decision


Making
Psychological
Science

Journal of Economic Perspectives

ecological momentary assessment

Well-
Being

Science
Journal of Economic Perspectives

Psychological Bulletin

Measuring the Subj ective Well-Being of Nations: National Accounts of Time Use and Well-Being
Psychological Science

Proceedings
of the National Academy of Sciences

Psychological Science

Psychological Science

Philosophical Transactions of the Royal Society B

Well-Being
The Shape of the River Long-Term Consequences of
Considering Race in College and University Admissions

Journal of Happiness Studies

paper

Using Calendar and Diary Methods in Life Events Research


Health Psychology
Journal of Public Economics
Feeling and Thinking: The
Role of Affect in Social Cognition

Economic
Journal

Happiness:
Lessons from a New Science
The
Politics of Happiness: What Government Can Learn from the New Research on Well-Being
Well-Being for Public Policy
Measuring the Subj ective Well-Being of Nations:
National Account of Time Use and Well-Being
Report of the Commission on the Measurement of Economic Performance and Social
Progress Measuring Subj ective Well-being for Public Policy:
Recommendations on Measures
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Journal of Political Economics


Nudge: Improving Decisions About Health, Wealth e Happiness

The Checklist Manifesto: How to Get Things Right


Harvard Business Review

Research in Organizational Behavior

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