MENTE EMPREENDEDORA

Faça uma breve pesquisa no Google e escreva abaixo:

O que é marketing?
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O que é marketing digital?

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Quais livros você pode ler para se aprofundar no assunto?

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Quais as últimas notícias que podem impactar no meu negócio?

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Quais assuntos (além de artesanato) posso pesquisar que irão ajudar no meu
negócio? (ex: design, arquitetura, moda...)
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DESAFIO: se aprofunde no seu produto para se tornar especialista.

Como surgiu o produto com o qual eu trabalho?

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Como é feita e como surgiu a matéria prima (tecido) que você usa?
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Qual a história por trás da técnica que você usa?
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Faça uma pesquisa aprofundada sobre seu mercado (bolsas, organizadores,

maternidade, casa, mesa posta, etc.). Anote abaixo os pontos importantes que você
encontrou nessa pesquisa:
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Busque 3 empresas que podem ser consideradas seus concorrentes. Quais são elas?
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Para cada concorrente faça um estudo detalhado:

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Onde ele se encontra (loja física, redes sociais, sites, loja multimarca)?
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Quais produtos dele vende?

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Quais novidades ele tem apresentado?
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Ele usa redes sociais? Se sim, observe quais estratégias ele está usando nas redes e
descreva abaixo.
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Quais seus pontos fortes?

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Quais seus pontos fracos?
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CONCORRENTE 2 - ____________________________________________________

Onde ele se encontra (loja física, redes sociais, sites, loja multimarca)?
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Quais produtos dele vende?

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Quais novidades ele tem apresentado?

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Ele usa redes sociais? Se sim, observe quais estratégias ele está usando nas redes e
descreva abaixo.
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Quais seus pontos fortes?

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Quais seus pontos fracos?

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CONCORRENTE 3 - ____________________________________________________

Onde ele se encontra (loja física, redes sociais, sites, loja multimarca)?
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Quais produtos dele vende?
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Quais novidades ele tem apresentado?

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Ele usa redes sociais? Se sim, observe quais estratégias ele está usando nas redes e
descreva abaixo.
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Quais seus pontos fortes?

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Quais seus pontos fracos?
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Esse estudo tem como objetivo observar o passo a passo dos concorrentes e
perceber quais estratégias são válidas e quais você pode traduzir para seu
negócio, NUNCA COPIE O QUE SEU CONCORRENTE ESTÁ FAZENDO.

Agora, escreva abaixo o que você acredita que são seus diferenciais. Você pode
observar quais são os pontos fracos dos seus concorrentes e trabalhar seu diferencial
em cima disso.
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Descreva porque o público deve comprar com você e não com seu concorrente.
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