1.

OBJETIVO

Como podemos auxiliar você?

Este material tem como objetivo fornecer um template para a gestão diária da sua estratégia de social media. A ide
que possa visualizar em detalhes cada conteúdo a ser utilizado nas suas redes sociais. Lembre-se que você poder
acompanhem num mesmo local.

2. COMO COMEÇAR
Passo-a-passo para sua estratégia de social media

Antes mesmo de utilizar esse template, você precisa ter em mente que o fundamental é possuir uma estratégia de
sua estratégia:

1. Conheça a jornada de compra do seu público

Para iniciar uma estratégia de social é muito importante que você entenda como é a jornada do seu consumidor. E

2. Saiba o que o seu público quer

Entenda quais as dúvidas que as pessoas mais têm sobre o seu produto, marca ou segmento. Que tipo de conteúd

3. Pesquise o que a concorrência está fazendo

Tenha claro quem são os seus concorrentes diretos e indiretos e o que eles fazem nas redes. Assim, você poderá n
inserido e o tipo de comunicação já utilizada.

4. Defina qual objetivo das suas redes sociais

Por que você quer ter redes sociais para o seu negócio? Você quer melhorar o atendimento ao cliente; aumentar o
pense por que as pessoas seguiriam o seu perfil.

5. Procure inspiração
Curte aquela rede de alguém que não é seu concorrente? Tudo bem! Fique sempre de olho em referências que pod
marca e inspiram a sua comunicação. Resumindo, tenha os pés do chão mas, de vez em quando, dê uma flutuada.

3. USE E ABUSE DESTE MATERIAL

Defina a sua estratégia e não tenha medo de testar!

Com a estratégia e os objetivos das suas redes sociais, você terá a definição do caminho a ser trilhado. Com base
os seus fãs. Lembre-se que testar é a melhor forma de crescer de forma sustentável.

4. BÔNUS
Sabemos que, por vezes, criar pautas ou pensar em conteúdos novos pode ser um momento desafiador. Por isso, e
1. Brand Persona

O que é?

A Brand Persona dá a unidade para todas as comunicações do seu negócio. Trata-se da personificação da sua ma
isso, além de descrevê-la, adicione informações como as marcas nas quais acredita, como se relaciona, como se id
MUITO IMPORTANTE, quais os valores que acredita.

2. Brand Voice

O que é?

É a estruturação de como a sua marca vai se relacionar nas redes sociais. Ter essa identidade faz com que a sua m
mais facilmente identificada (reconhecimento de marca), com que haja um maior engajamento e fidelizada do púb
outros benefícios.

É aqui que você irá definir:

- Sobre o que a sua marca pode ou não pode falar
- Qual o tom a comunicação: mais descontraído, mais formal
- Qual a linguagem utilizada: a marca utiliza gírias?
- Quais as palavras que a sua marca mais fala?

3. Linhas Editoriais

O que é e como fazer

Esse é um dos pontos mais fortes para a utilização deste template e para a construção da sua estratégia de mídias
Com base na sua brand persona e na brand voice, defina os principais assuntos dos quais a sua marca irá falar nas
sociais.

Ex: imagine que você é uma empresa de streaming de vídeos. Quais linhas editoriais você pode ter?
1 - Sobre séries e filmes do catálogo
2 - Sobre novidades que estão sendo preparadas
3 - Sobre lifestyle de quem curte filmes e séries (ex: maratonar, chamar amigos para ver junto, ao invés de sair para
fazer o date em casa)
Linha editorial 1

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BÔNUS:
datas comemorativas
JANEIRO

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1 - Ano Novo
2- Dia do Sanitarista
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11 - Dia do Controle da Poluição por Agrotóxicos

12 - Dia Nacional do Empresário Contábil
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21 - Dia Mundial da Religião | Dia Nacional de Combate à Intolerância Religiosa

24 - Dia Nacional de Combate à Intolerância Religiosa | Dia da Previdência Social
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giosa
a Social
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BÔNUS:
datas comemorativas
FEVEREIRO

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2 - Dia de Iemanjá | Dia de Nossa Senhora dos Navegantes
2 - Dia do Publicitário | Dia do Agente Fiscal | Dia Mundial das Zonas Úmidas
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11 - Dia do Zelador | Dia Mundial do Enfermo
11 - Dia Internacional das Mulheres e Meninas na Ciência
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21 - Dia Nacional do Imigrante Italiano | Dia Internacional da Língua Materna
22 - Dia Internacional do Maçom
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BÔNUS:
datas comemorativas
MARÇO

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1 - Dia Mundial de Zero Discriminação | Dia das Crianças Doentes

1 - Dia Pan-Americano de Turismo | Dia do Turismo Ecológico
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11 - Dia Mundial do Rim

12 - Dia Mundial Contra a Cibercensura | Dia do Bibliotecário
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21 - Dia Nacional de Atenção à Disfagia | Dia Internacional da Síndrome de Down

21 - Dia Internacional Contra a Discriminação Racial | Dia Mundial da Infância
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e Down
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BÔNUS:
datas comemorativas
ABRIL

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1 - Quinta-feira santa | Dia da Mentira | Dia da Abolição da Escravidão dos Índios

2 - Sexta-feira Santa | Dia do Propagandista | Dia Internacional do Livro Infantil
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11 - Dia do Infectologista | Dia da Escola de Samba | Dia Nacional do Humorista

11 - Dia Mundial de Conscientização da Doença de Parkinson
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21 - Tiradentes | Dia do Metalúrgico | Dia da Latinidade

21 - Dia do Têxtil | Dia da Polícia Civil | Dia Mundial da Criatividade e Inovação
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ação
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BÔNUS:
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MAIO

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1 - Dia do Trabalho | Dia da Literatura Brasileira

2 - Dia Nacional do ex-Combatente
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11 - Dia Nacional do Reggae

12 - Dia Internacional da Enfermagem e do Enfermeiro | Dia do Engenheiro Militar
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21 - Dia da Língua Nacional | Dia do Afilhado

21 - Dia Mundial da Diversidade Cultural para o Diálogo e o Desenvolvimento
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nto
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BÔNUS:
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JUNHO

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1 - Semana do Meio Ambiente | Dia da Imprensa |

3 - Corpus Christi | Dia Mundial da Bicicleta | Dia Nacional da Educação Ambiental
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11 - Dia da Marinha Brasileira | Dia do Educador Sanitário

12 - Dia dos Namorados | Dia do Correio Aéreo Nacional | Dia do Enxadrista
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21 - Início do Inverno (Solstício de Inverno) | Dia do Profissional de Mídia | Dia do Aperto de Mão
21 - Dia Mundial do Skate | Dia do Intelectual | Dia Internacional do Yoga | Dia Nacional de Controle da Asma
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Dia do Aperto de Mão
Dia Nacional de Controle da Asma
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BÔNUS:
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JULHO

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1 - Dia Mundial da Arquitetura | Dia da Vacina BCG

2 - Dia do Hospital | Dia do Bombeiro Brasileiro
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11 - Dia Mundial da População

12 - Dia do Engenheiro Florestal
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21 - Dia Nacional do Garimpeiro

22 - Dia Mundial do Cérebro
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BÔNUS:
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AGOSTO

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1 - Dia Nacional do Selo | Dia Nacional dos Portadores de Vitiligo

1 - Dia Mundial da Amamentação | Dia do Cerealista
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11 - Dia da Televisão | Dia do Advogado | Dia do Estudante

11 - Dia Internacional da Logosofia | Dia do Garçom | Dia do Magistrado
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21 - Dia Internacional de Recordação e Homenagem às Vítimas do Terrorismo
21 - Início da Semana Nacional da Pessoa com Deficiência Intelectual e Múltipla
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ismo
Múltipla
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 Domingo

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BÔNUS:
datas comemorativas
SETEMBRO

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1 - Dia do Profissional de Educação Física | Dia da Bailarina

2 - Dia do florista | Dia do Repórter Fotográfico
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11 - Dia Nacional do Cerrado | Dia do Árbitro Esportivo

12 - Dia Nacional da Recreação
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21 - Dia da Árvore | Dia Nacional de Luta da Pessoa com Deficiência | Dia do Adolescente
21 - Dia do Fazendeiro | Dia da Tia | Dia Mundial de Conscientização da Doença de Alzheimer | Dia Internacional da
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 Imagem

do Adolescente
oença de Alzheimer | Dia Internacional da Paz
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datas comemorativas
OUTUBRO

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1 - Dia do Vendedor (Representante Comercial) | Dia Internacional da Música

1 - Dia Internacional das Pessoas Idosas | Dia Mundial do Sorriso | Dia do Vereador
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11 - Dia Nacional de Prevenção da Obesidade | Deficiente Físico

12 - Dia das Crianças | Dia do Engenheiro Agrônomo | Corretor de Seguros
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21 - Dia Nacional da Alimentação na Escola | Dia do Ecumenismo | Dia do Podcast | Dia do Paraquedista
22 - Dia do Enólogo | Dia Internacional de Atenção à Gagueira
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Podcast | Dia do Paraquedista

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BÔNUS:
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1 - Dia de Todos os Santos | Dia Mundial do Veganismo

2 - Finados (Dia dos Mortos) | Dia Internacional pelo Fim da Impunidade
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11 - Dia Mundial da Qualidade | Fim da Primeira Guerra Mundial (1918)

12 - Dia dos Supermercados | Dia do Diretor de Escola | Dia Mundial da Pneumonia
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21 - Dia Nacional da Homeopatia | Dia Mundial da Saudação | Dia em Memória das Vítimas de Acidentes de Trânsit
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mória das Vítimas de Acidentes de Trânsito e seus Familiares
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1 - Dia Internacional da Luta contra a AIDS | Dia do Numismata

2 - Dia Nacional das Relações Públicas | Dia Nacional do Samba | Dia da Astronomia
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11 - Dia do Engenheiro | Dia Internacional das Montanhas

11 - Dia Nacional da Câmara Júnior | Dia Nacional das APAEs | Dia do Tango
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21 - Dia do Atleta
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