Entidade Mantenedora Fundação Instituto de Educação de Barueri

CNPJ 65.700.239/0001-10
Instituto Técnico de Barueri “Professor Munir José

Curso Técnico em Administração

2019

Disciplina: Inglês Técnico

Material desenvolvido pela Professora Melissa Zanardo Simões e adaptado

pela professora Estelita Andrade como apoio didático para os alunos do ITB
Professor Munir José durante o ano letivo de 2019.

Aluno (a): _____________________ Turma: _________

1
Introdução
Reconhecido mundialmente como uma tendência de aprendizado para a língua inglesa, o inglês instrumental
significa inglês com objetivos específicos. Essa disciplina chegou às universidades brasileiras no final dos
anos 70 e é ensinada como um meio para alcançar um objetivo específico, como por exemplo, ingressar em
um mestrado ou doutorado ou atuar em determinadas áreas de trabalho, como por exemplo, administração de
modo geral.

O inglês instrumental serve para capacitar o aluno rapidamente a ler e interpretar textos em inglês. Por esse
motivo, é conhecido também como inglês técnico e tem sido utilizado em várias universidades e cursos no
Brasil. Há quem diga que o inglês instrumental serve para quem tem pressa de aprender, como por exemplo,
para um teste de proficiência ou para ler livros, artigos e manuais da área de trabalho. A grande vantagem
dessa disciplina é ensinar as regras básicas e as palavras-chave dentro do contexto apresentado, bem como
estratégias de leitura em inglês.

Objetivo Geral

- Aprimorar a habilidade de leitura em língua inglesa, levando o aluno à compreensão de textos de sua área
acadêmica e/ou profissional e à seleção de informações de acordo com o objetivo de leitura estabelecido.

Objetivos Específicos

- Aprimorar a habilidade de leitura através da observação e aplicação de: estratégias de leitura, aspectos
linguísticos, percepção crítica do texto, ensino de vocabulário, enfocando, em especial, textos da área de
administração.
- Apresentar diferentes gêneros textuais e suas especificidades. - Introduzir noções de organização retórica de
diferentes tipos de texto como recurso para facilitar a compreensão detalhada.

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SUMMARY

UNIT 1 JOBS
Present Simple – be
Possessives

UNIT 2 PRODUCTS & SERVICES

Present Simple

UNIT 3 LOCATION
There is/there are

UNIT 4 TECHNOLOGY
Adverbs of frequency

UNIT 5 COMMUNICATION
Past Simple – be and regular verb

References…..

Extra Help…….

3
UNIT 1___________________________________________________________________________

START UP

1. What is your name?

_________________________________________________________________________________

2. What is the name of your technical school?

_________________________________________________________________________________

3. What is your course?

_________________________________________________________________________________

4. What are your purposes for the future?

_________________________________________________________________________________
_________________________________________________________________________________

1- Look at these people. Say where they are from, using words from the list.

Example: Dahlia is from India.

India the UK Japan Poland Brazil the USA

Italy South Africa

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1._________________________________________________________________________________________
2_________________________________________________________________________________________
3_________________________________________________________________________________________
4_________________________________________________________________________________________
5_________________________________________________________________________________________
6_________________________________________________________________________________________
7_________________________________________________________________________________________
8_________________________________________________________________________________________

2- Say the nationality of the people using words from the list.
1._________________________________________________________________________________________
2_________________________________________________________________________________________
3_________________________________________________________________________________________
4_________________________________________________________________________________________
5_________________________________________________________________________________________
6_________________________________________________________________________________________
7_________________________________________________________________________________________
8_________________________________________________________________________________________

3- LISTENING ACTIVITY (Audio 03) - Look at the people in 1 again. Choose a job from
the list below and write it in the table. Then listen and check.

Sales Rep Financial Director Chief Executive Officer

Personal Assistant Technician Human Resources Manager Receptionist Team Leader

Name Job title Nationality of company

1 Dahlia Receptionist
2 Raquel
3 Randy
4 Lukasz
5 Tiziana
6 Charlotte
7 Yuko
8 Jacob

____________________________________________________

5
 /1- Read about Facebook. What is it? Who is the CEO?

The friendly-face of FACEBOOK

Millions of people are on Facebook every day and now it's a multi-billion dollar
American company. It's a website for friends, but they aren't only American.
They're from all over the world. So is Facebook a friendly company? Yes, it
is. Mark Zuckerberg, company CEO, tells us more ...

2- Complete these rules using the words in bold from 1.

1 Use'm / am, _________/ is, and 're _____________________in positive sentences.
2 Use 'm not / am not, isn't / is not, and _____________/ are not in negative sentences
3 Complete this table for questions and short answers.

Questions Short answers

Is he / she / it ... ? Yes, he-/ she / _________ . or No, he / she / it isn't.
Are you / we / they ... ? Yes, you / we / they are. or No; you / we / they aren't.

3- LISTENING ACTIVITY (Audio 04) - Read this

interview with Mark Zuckerberg. Underline the correct
verbs in italics, then listen and check your answers.
Interviewer So, where (1) is/ are your company exactly?
Zuckerberg It (2) ´m / 's in Palo Alto, in California.
Interviewer You (3) am/are a CEO, so (4) is / are you at work all the time?
Zuckerberg Yes, I (5) am / are. But my work colleagues (6) is/ are also my friends..
For example, Dustin Moskovitz, Head of Engineering, (7) is/are a friend
frorn college. And Adam D' Angelo is my Chief Technology Officer.
We (8) ´s /´re old friends from school.

4- Work with a partner. Ask and answer questions about Mark

and his company.
A-
C-
B- Example:
A Is Mark the CEO? / Is Mark the Head of
Engineering?
B Yes, he is. / No, he isn't. He's the CEO.

the CEO?
Mark a website?
Is Facebook the Head of Engineering?
Are Dustin the Chief Technology Officer?
Tip 1 m or am?
'
Adam friends?
Use 'm, 's, or 're for speaking: they from the USA?
he an employee of the company?
I'm = I am
work colleagues?
She's = She is
at work all the time?
They're = They are
Use am, is, or are for short 5- Make true sentences about you. Use the correct form of
answers: the verb be.
Are you at work all the time? Example: I'm not Spanish.
Yes, I am. NOT Yes, I´m. 1- I' ____________________ Spanish.
2-My company ____________ American.
3-Our customers _________ in Asia.
4-My work colleagues ______ my friends.
5- English _____ important in my company / present job.

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 6- Read these possessive sentences then complete the table D-
below using the words in bold.
Where is your company?
Mark Zuckerberg is its CEO.
Adam D'Angelo is my ChiefTechnology Officer.
Randi Jayne Zuckerberg is the Director of Market Development at Facebook. Her
brother is Mark Zuckerberg.
Their colleagues at Facebook are also their friends.
I --> (1) ___ You (2) _____ he  his she (3)______
It (4) _____ we  our they (5) _____

,7- Complete this interview with Esta Hernandez using words from
6.

What's (1) ___ ____ name?

Esta Hernandez.
And who's the man?
He's (2) _____________ husband. (3) ______________ name is OriaJ.
Where are you from?
Buenos Aires. We're Argentinian.
What is your company, exactIy?
(4) ________ company is a website for people
Esta and Orial Hernandez and their
with website www.reddelnegocio.ar
small businesses.

Speaking I How to spell

1- Look at the letters of the alphabet. Listen and repeat. Why are the
letters in these groups?
1- AHJK 4- I Y 6- Q U W
2 -B C D E G P T V (Z) 5 -O 7-R
3- F L M N S X (Z)

4- Work with a partner. Say and spell

 yourname
 your company's name
 your job title.

7
 1- LISTENING ACTIVITY (Audio 07) Two visitors are
in Reception. Listen and complete this visitor board.

A-

2- Match expressions 1-6 to responses a-f. Then listen and check.

1 Hello. My name is Alek Gorski. _ a Pleased to meet yot
2 I'm Eva, Maria Da Rocha's assistant. _ b No. How do you do!
3 This is my assistant, Elzbieta Wozniak. _ c How do you do, Mr Gorski?
4 It's good to see you again. _ d I'm fine.
5 How are you? _ e Nice to meet you.
3 What do these f And you.
companies 6 Do you know Elzbieta? _
provide:
Banco do Brasil, 7 ____________ _
Allianz
Worldwide
3- Put expressions 1-6 and their responses into these
Care,CNN?
categories.

Key expressions 1 Saying hello and introducing yourself: .1c, ___

2 Introducing someone: ___, ____
Saying hello and introducing 3 Saying hello to someone you know: ____, _____
yourself
Hello. My name is ... / I'm ...
Pleased to meet you.
How do you do?
Nice to meet you (too).
Introducing someone Maria
This is ... Alek
Do you know ... ?
Saying hello to someone you
know
It's good to see you again.
How are you?
Saying goodbye
Nice meeting you.
See you soon.
Have a good journey.
Goodbye / Bye.
I

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Unit 2
___________
1- Match these company types to the
pictures.
pharmaceuticals real estate electronics
hospitality software financial services

Start up
1 What nationality are
these companies:
Lufthansa,
Sony,
Coca-Cola?
2 What do these
companies
produce:
Philips,
Bayer,
Microsoft?

6 ___________ _ 8 __________ _

c 0076

2- LISTENING ACTIVITY (Audio 09) - Listen three people

at a job fair. Which words do you hear from 1?

4- A company produces products 3- Listen again and complete these sentences.

and it provides services. Write
product or service next to the words1 Natasha works for a (1) ___________________company. She provides staff in
the (2)___________________ industry.
in C below. 2 Malik's company produces (3) ______ __ for (4) ____________companies.
3 William works in (5) __________ • He wants a job in the (6) ______________

__________________________________________ industry.
A B C
GlaxoSmithKline Electronic equipment: 1_______________
Microsoft Finance: 2__________________________
Sony provides Software: 3_________________________
Manpower produces Cars: 4____________________________
Toyota Staff: 5____________________________
Deutsche Bank AG Pharmaceuticals: 6___________________

5- Complete the presentation with these verbs.

Employ sell export provide buy develop

Kikkoman is a Japanese company and we (1) 400 million litres of soy
sauce every year. We (2) 6,500 people in total. We (3) soy sauce all over the world including Asia, North
America, Australia, and Europe. We also (4) new products for the pharmaceuticals industry. restaurants,
supermarkets, and Asian food shops (5) our products and we also (6) lessons in Japanese cooking -
using Kikkoman products of course!

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6- LISTENING ACTIVITY (Audio 11) Listen to a presentation about Kikkoman. Number the
presentation slides 1 to 4 in the order you hear them.

7- CJ is a Korean company with different business areas. Match these

business areas to the pictures below. LISTENING ACTIVITY (Audio 12) - Then listen and underline
the correct verb in italics.

Bio Pharma Home Shopping and Logistics

Food and Food Service Entertainment and Media

A_ B_ C_ D_

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8- The verbs in 7 are in the present simple tense. We use this tense for general facts. We add –s–es
or ies to the verb after:

1- I/you/we/they ____
2- he/she/it ________

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12
13
Numbers…. Practice…
c) Work with a partner. Answer these questions with numbers.
1- What year is it?
2- What's your office telephone number and your mobile number?
3- What's the number of employees in your company?
4- What's the price of your company's main product or service?
UNIT 3____________________________________________________

1- Read about Spectrum Brands. Is the company in different locations? Where?

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2- Work with a partner. Take turns to ask each other to name countries in
these continents and regions.

Example: A Name two countries in the Middle East.

B Saudi Arabia and Dubai.

the Middle East _ North America _ Latin America _

Asia-Pacific _ Africa _ Europe _

3- LISTENING (Audio 18) - Listen to a presentation about Spectrum Brands. Number the
continents and regions in 2 in the order you hear them.

4- LISTENING ACTIVITY (AUDIO 18) – Listen again and write numbers and locations in the
notes below.

15
5- Match the five workplaces in 4 to these pictures.

6- Work with a partner. Read sentences 1-5. Which workplace from 5 do they describe?
1 We make alI our products here.
2 This is where we do our research and development.
3 Our sales reps visit customers four days a week, but come here on Fridays.
4 The Managing Director and all the other company directors work here.
5 The products come here and we deliver them to customers.

7- What is your workplace? What do you do there? Write a short paragraph.

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

1- Read about Dubai. Is it a good location for business? Why?

16
2- Complete these sentences.

1) Use there is / _______________in positive sentences.

2) Use ____________/ there aren't in negative sentences.

3- Complete this table for questions and short answers.

Questions
Is there ... ?
Are there ... ?

Short answers
Yes, . / No, there isn't.
Yes, there are. / No, ________________.

4- LISTENING ACTIVITY (Audio 19) - Two people are discussing Dubai as the location for a
large conference. Complete their conversation with words from the list. Then listen and check
your answers.

there are there is there isn't is there are there

A Dubai is a great location for a conference. The weather is always good.

B What about the airport? 1 ___________lots of international flights?
A Yes, 2_____________. And 3____________a problem with transport from the airport because
public transport is excellent in Dubai.
B But 4_____________a good place for a conference?
A Yes, 5 _____________. It's the Dubai International Exhibition and Convention complex. It's perfect.

1- LISTENING ACTIVITY – (AUDIO 21) - Listen to parts of two telephone calls. What mistakes
does the receiver make?

17
2- Listen to a telephone conversation. Complete the message.

MESSAGE FOR: Tereza Baum

FROM:

CALLlNG ABOUT:

PHONE NUMBER:

CALL BACK? O URGENT? O

3- Match 1-9 to a-i. Then listen again and check.

1 Could I speak __
2 I'm sorry, but )__
3 Could I leave __
4 It's__
5 So__
6 Can she call __
7 Can 1 have ___
8 Is that__
9 I'll give her ___
a ... your message.
b ... a contact number?
c · .. a message for her?
d ... right?
e ... that's A-N-D-A-C.
f ... to Teresa Baum, please?
g ... Richard Andac.
h ·... she isn't here this morning.
h i ·.... me back as soon as possible?

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UNIT 4
___________________________________________________

1- Read this text about Virgin. What services does it offer costumers?

2- Match words from text 1 to these pictures

3- LISTENING (AUDIO 23) – Listen the technology in 2 to these conversations.

1) ___________________________________________
2) ___________________________________________
3) ____________________________________________
4) ____________________________________________

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20
UNIT 5_______________________________________________________________________

VERBO TO BE (ser/estar) – PASSADO

AFIRMATIVA NEGATIVA INTERROGATIVA

I was a student. I was not a student. (I wasn’t) Was I a student?

You were late. You were not late. (you weren’t) Were you late?

He was a doctor. He was not a doctor. (he wasn’t) Was he a doctor?

She was a nurse. She was not a nurse. (she wasn’t) Was she a nurse?

It was my cat. It was not my cat. (it wasn’t) Was it my cat?

We were at school. We were not at school. (we weren’t) Were we at school?

You were my friends. You were not my friends. (you weren’t) Were you my friends?

They were my parents. They were not my parents. (they weren’t) Were they my parents?

1- Look at the verbs in bold in 6 and complete these ruIes about the past simpIe.
1 Make positive sentences with verb + __________________
2 Make negative sentences with_____________ ___+ verbo
3 For questions and short answers, use _________/ didn't.

2- Complete these sentences using the past simpIe of the verbs in brackets.
1 I just ________ to check ... (want)
2 … if you _____________Ron Peters. (call)
3 What ______ he_________ ? (say)
4 Why _______ he __________ to speak then? (not/ want)
5 I ___________the Century Hotel. (telephone)
6 _______you___________ it? (book)
7 No,I _____________.(not / do)

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22
REFERENCES _________________

DUCKWORTH, Michael. Business Grammar & Practice – new edition. Oxford.

GRANT, David, HUGHES, John & TURNER, Rebecca. Business Result - Elementary. Oxford.

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Extra Help….
Vocabulário administrativo
Administração (de empresas): Business administration
Contabilidade: Accounting
Gestão Empresarial: Business Administration
Capital: capital or equity
Lucro: profit
Consumidor: consumer or customer (cliente)
Ações: stocks or shares
Duplicatas: bonds
Contador: accountant
Gerência: managing
Presidência: chairmanship
Técnico em administração: Business technician
Administrador: Administrator/ Manager

DICIONÁRIO DA LINGUAGEM CORPORATIVA ( Business)

Qualquer profissional em dia com as exigências do mercado está careca de saber: falar mais de uma língua é
imprescindível. Entretanto, ainda não existem por aí cursos que ensinem a falar o "corporativês". Aqui, você pode
encontrar a tradução para siglas ou termos em inglês que frequentam o vocabulário corporativo.

B2B: sigla fonética de "business to business". É o comércio eletrônico entre empresas. Trata-se de um mercado sem a
participação do consumidor.

B2C: business to customer, a empresa que vende diretamente para o consumidor via internet.

Benchmark: parâmetros de excelência, exemplos de coisas boas.

Board: conselho diretor.

Brainstorm: literalmente, significa "tempestade cerebral". É uma reunião para se fazer exatamente isso: trocar ideias.

Breakthrough: trata-se de um avanço em determinada área.

Break even point: o momento a partir do qual custos e receitas de um negócio se equilibram.

Broad band: banda larga.

Budget: orçamento.

Buying in: compra (de uma empresa, por exemplo).

Cash: dinheiro vivo.

CEO - chief executive officer: É o cargo mais alto da empresa. É chamado também de presidente, principal executivo,
diretor geral, entre outros. Quando existe um presidente e um CEO, o primeiro é mais forte.

CFO - chief financial officer: Um nome mais sofisticado para diretor de finanças.

Chairman: presidente do conselho que dirige a empresa.

CHRO - chief human resources officer. É o cargo de diretor de recursos humanos.

CIO - chief information officer: Responsável pelo planejamento e estratégia por trás da tecnologia. Pode ser
também chief imagination officer, termo criado pela fabricante americana de computadores.

Gateway. É responsável por promover a criatividade entre o pessoal.

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CKO - chief knowledge officer: Responsável por administrar o capital intelectual. Ele precisa reunir e gerenciar todo o
conhecimento da organização.

CMM: capacity maturity model: recurso para desenvolvimento de software.

CMO - chief marketing officer: Diretor de marketing. No BankBoston é o profissional responsável por cuidar também dos
novos negócios e internet.

Commodity: produto primário, geralmente com grande participação no comércio internacional.

Consumer relationship Management: gerenciamento das relações com o cliente.

Consumer understanding: conhecimento profundo a respeito dos clientes.

COO - chief operating officer: executivo chefe de operações. Geralmente o braço direito dos CEO´s

Core business: negócio principal da empresa.

Corporate purpose: objetivo da empresa.

Country-manager: diretor-geral para o país.

CRO - chief risk officer: Além de gerenciar o risco nas operações financeiras, o CRO também é responsável por
analisar as estratégias do negócio, a concorrência e a legislação.

CSO: chief security officer: Profissional que tem a missão de identificar fontes internas e externas de recursos para
desenvolver projetos de tecnologia.

CTO - chief technology officer: Existe uma confusão muito grande. Geralmente o CTO comanda a infra-estrutura da
área de tecnologia. Enquanto o CIO o seu uso estratégico.

Data-base marketing: marketing baseado em banco de dados de nomes e pessoas, para quem você dirige mensagens
de interesse de sua empresa.

Downsizing: redução no número de funcionários da empresa.

Endomarketing: é uma área diretamente ligada à de comunicação interna, que alia técnicas de marketing a conceitos de
recursos humanos.

ERPs: sistemas de gestão empresariais.

Factoring: prática de algumas empresas que consiste em comprar cheques pré- datados de lojistas cobrando comissão.

Fine tuning: sintonia fina, calibragem.

Follow-up: dar prosseguimento a uma discussão ou debate, retomando temas para atingir soluções. Também pode
significar revisão das tarefas que foram geradas após uma reunião ou auditoria, quando os prazos para realização se
esgotaram.

Forecast: previsão.

Headcount: número de pessoas que trabalham em determinada equipe ou empresa.

Headhunter: caça-talentos do mundo corporativo.

Income: renda.

Intrapreneur (não confundir com entrepreneur): empreendedor interno, pessoa que dirige uma unidade do negócio como
se ela fosse uma empresa independente.

L.L.M: Master of Laws, mestrado em direito.

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Market share: fatia de mercado.

Markup: é um sobre-preço que se acrescentado ao preço final do produto (digamos, após custo de produção, distribuição
e margem de lucro prevista).

MBA: master of business administration, pós-graduação lato-sensu em administração de empresas.

Networking: construir uma boa rede de relacionamentos, geralmente em sua área de atuação.

Outplacement - prática gerencial de recursos humanos. Consiste no aconselhamento, apoio, orientação e estímulo ao
profissional demitido, preparando-o técnica e psicologicamente para as oportunidades de mercado, bem como para o
planejamento de sua carreira.

Player: empresa que está desempenhando algum papel em algum mercado ou negociação.

Sales manager: gerente de vendas.

Spread: taxa de risco.

Supply chain management: gerenciamento de cadeia de abastecimento.

Target: alvo.

Trend: tendência.

Turnover: rotatividade de mão-de-obra.

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 JOB APPLICATION

 Personal Information

Name: ______________________________________ Age: ______________

Married: yes no
Children:  
Address: ___________________________________ Phone number: ________________

 Education
Yes No Where Year of conclusion

Elementary School   ______________ __________

High School   ______________ __________
University/College   ______________ __________
Study abroad   ______________ __________

 Work Experience

Yes No Where When

Work abroad   ______________ __________

Work in other states   ______________ __________
Work in the area  

Companies: _____________________________ Period: _______________________

_____________________________ Period: _______________________
_____________________________ Period: _______________________

 Abilities yes no

Foreign Languages   _________________________

Computer Skills   _________________________
Drive  
Work in teams  

 Interests

__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________

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Cardinal and Ordinal Numbers

Cardinals Ordinals
0 zero
1 one 1st First
2 two 2nd Second
3 three 3rd Third
4 four 4th Fourth
5 five 5th Fifth
6 six 6th sixth
7 seven 7th seventh
8 eight 8th eighth
9 nine 9th ninth
10 ten 10th tenth
11 eleven 11th eleventh
12 twelve 12th twelfth
13 thirteen 13th thirteenth
14 fourteen 14th Fourteenth
15 fifteen 15th Fifteenth
16 sixteen 16th Sixteenth
17 seventeen 17th Seventeenth
18 eighteen 18th Eighteenth
19 nineteen 19th Nineteenth
20 twenty 20th Twentieth
21 twenty-one 21st twenty-first
22 twenty-two 22nd twenty-second
23 twenty-three 23rd twenty-third
24 twenty-four 24th twenty-fourth
30 thirty 30th Thirtieth
31 thirty-one 31st thirty-first
40 forty 40th Fortieth
50 fifty 50th fiftieth
60 sixty 60th sixtieth
70 seventy 70th seventieth
80 eighty 80th eightieth
90 ninety 90th ninetieth
100 hundred 100th hundredth

28
THE ALPHABET
THE ALPHABET
A – /ei/ F - /ef/ K - /kei/ P - /pi:/ U – /jui/
B - /bi:/ G - /dᶚi:/ L - /el/ Q - /kᶚu:/ V - /vi:/
C - /si:/ H - /eitᶴ/ M - /em/ R - /a:r/ W - /dᶺbᶕlju:/
D - /di:/ I - /ai/ N - /en/ S - / es/ X - /eks/
E - /i:/ J - /dᶚei/ O - /oᶷ/ T - /ti:/ Y - / wai/ Z - /zi:/ - /zed/

PERSONAL PRONOUNS (PRONOMES PESSOAIS )

SINGULAR PLURAL
I (eu) We (nós )
You (você, tu) You (vocês, vós)
He (ele) They (eles, elas)
She (ela)
It (ele, ela) – para coisas ou animais)

Days of the week ( Dias da semana)

Sunday – (Domingo) Thursday – ( Quinta –feira)
Monday – (Segunda-feira) Friday – ( Sexta -feira)
Tuesday – (Terça - Feira) Saturday – (Sábado)
Wednesday –( Quarta – feira)

Months of the year (Meses do ano) Seasons of the year

(Estações do ano)
JANUARY – (Janeiro)
FEBRUARY – (Fevereiro) SPRING – (Primavera)
MARCH – (Março) SUMMER – (Verão)
APRIL – (Abril) AUTUNM/ FALL – (Outono)
MAY – (Maio) WINTER – (Inverno)
JUNE – (Junho)
JULY – (Julho)
AUGUST- (Agosto)
SEPTEMBER – (Setembro)
OCTOBER – (Outubro)
NOVEMBER – (Novembro)
DECEMBER – (Dezembro)

29