Este arquivo é segmentado em quatro seções:

A - Dados realizados. É onde devem ser preenchidos os dados histó ricos do seu negó cio, sempre apó s o encerramen
B - Projeçõ es. Nessas abas deve ser preenchido o planejamento financeiro da sua empresa. Ou seja, as estimativas e
C - Dashboard Geral, que estará completo apó s o preenchimento das seçõ es A e B
D - Planilhas para outras aná lises pontuais

Seção A Seção B
Apurar Resultados de Meses Anteriores Realizar Projeções
A01 - Extrato Bancário B01 - Projeção Funil e Vendas
A02 - Rateio da Folha B02 - Projeção DRE
A03 - DRE B03 - Fluxo de Caixa
A04 - Fluxo de Caixa
A05 - Funil e Outros
o seu negó cio, sempre apó s o encerramento de cada mês
da sua empresa. Ou seja, as estimativas e metas que você espera para o futuro do negó cio

Seção C Seção D
Dashboard Análises
C - Dashboard D - Custo total, com encargos, de 1 funcionário CLT
D - Simulação de Fluxo de Caixa para Simulação de 1 Vendedor
D - Estimativa de CAC e Payback do CAC
D - Estimativa de Ciclo de Vida Médio dos Clientes
D - Cálculo de LTV e LTV sobre CAC
mulação de 1 Vendedor
Extratos Bancários Voltar ao sumário
Como fazer:
1 - Com base nos extratos bancá rios de todos os bancos do seu negó cio, insira os lançamentos no relató rio abaixo nas colunas co
2 - Depois, classifique os lançamentos nas colunas com títulos destacados em azul;
3 - Repita essa operaçã o todos os meses. Para facilitar o processo, recomendamos fazer semanalmente;
4 - Preencha somente células em amarelo.
5 - Essa planilha alimentará a maioria dos dados de DRE e Fluxo de Caixa.

Extrato Banco
do Banco
(Entradas
Data Extrato Descrição no Extrato do Banco colocar positivo /
no Banco
saídas colocar
 insira os lançamentos no relató rio abaixo nas colunas com títulos destacados em cinza escuro;

mendamos fazer semanalmente;

Dados Gerenciais
Nome do Banco Categoria Mês
Ano
Rateio dos Benefícios e Encargos da Folha Voltar ao sumário
Como fazer:
1 - Insira na planilha abaixo os nomes de funcioná rios e o valor do salá rio pago no banco em cada mês (conforme extrato do banc
2 - Selecione na coluna "E" a categoria para custeio;
3 - Se funcioná rios saírem da empresa, mantenha os valores já digitados na planilha para nã o apagar o histó rico.
4 - Os valores de rateio serã o automativamente alocados na DRE conforme a categoria selecionada;
5 - Preencha somente células em amarelo.
6 - Esta planilha alimentará os ú ltimos dados pendentes para finalizaçã o da DRE. 2018
Nome do Funcionário Função/Cargo Status Categoria Jan
mês (conforme extrato do banco)

ar o histó rico.

Valor pago - conforme lançamento no banco

2018 2018 2018 2018 2018 2018 2018 2018 2018 2018
Feb Mar Apr May Jun Jul Aug Sep Oct Nov
 Valor pago - conforme lançamento no banco
2018 2019 2019 2019 2019 2019 2019 2019 2019 2019
Dec Jan Feb Mar Apr May Jun Jul Aug Sep
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
8,000.00 8,000.00 8,000.00 8,000.00 8,000.00 8,000.00
3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
### ### ### ### ### ###
6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
8,000.00 8,000.00 8,000.00 8,000.00 8,000.00 8,000.00
### ### ### ### ### ###
2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
banco Valor pago - conforme lançamento no banco
2019 2019 2019 2020 2020 2020 2020 2020 2020 2020 2020
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
mento no banco Valor pago - conforme lançamento no banc
2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
me lançamento no banco Valor pago - conforme lançament
2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
- conforme lançamento no banco
2022 2022 2022 2022 2022 2022
Jul Aug Sep Oct Nov Dec
DRE Voltar ao sumário
Como fazer:
1 - Nenhum dado deve ser inserido manualmente nesta planilha, pois toda a DRE foi elaborada com os dados que você preenche
2 - Portanto, esta aba é apenas para sua aná lise.
2018 2018 2018 2018 2018 2018 2018
Jan Feb Mar Apr May Jun Jul

(+) Recebimentos de Clientes 0 0 0 0 0 0 0

(-) Estornos e Devoluções 0 0 0 0 0 0 0
(+) Receita Bruta 0 0 0 0 0 0 0
(-) Impostos sobre vendas 0 0 0 0 0 0 0
(=) Receita líquida total 0 0 0 0 0 0 0

(-) Mã o de Obra 0 0 0 0 0 0 0
(-) Despesas 0 0 0 0 0 0 0
(=) Margem Bruta 0 0 0 0 0 0 0
(%) Margem Bruta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(-) Mã o de Obra 0 0 0 0 0 0 0
(-) Despesas 0 0 0 0 0 0 0
(=) Despesas Vendas e Marketing 0 0 0 0 0 0 0
(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(-) Mã o de Obra 0 0 0 0 0 0 0
(-) Pro labore 0 0 0 0 0 0 0
(-) Despesas 0 0 0 0 0 0 0
(=) Despesas Administrativas 0 0 0 0 0 0 0
(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(=) Lucro Operacional 0 0 0 0 0 0 0

(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(-/+) Juros 0 0 0 0 0 0 0
(=) Despesas Não Operacionais 0 0 0 0 0 0 0
(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(=) Lucro Líquido 0 0 0 0 0 0 0

(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
s dados que você preencheu na aba do extrato bancá rio.

2018 2018 2018 2018 2018 2019 2019 2019 2019 2019 2019
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2022 2022 2022 2022 2022 2022 2022 2022 2022
Apr May Jun Jul Aug Sep Oct Nov Dec 2018

0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2019 2020 2021 2022

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

0 0 0 0
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%

0 0 0 0
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%

0 0 0 0
0.0% 0.0% 0.0% 0.0%

0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%

0 0 0 0
0.0% 0.0% 0.0% 0.0%
Fluxo de caixa Voltar ao sumário
Como fazer:
1 - Nenhum dado deve ser inserido manualmente nesta planilha, pois todo o fluxo de caixa foi elaborado com os dados que você
2 - Portanto, esta aba é apenas para sua aná lise.
2018 2018 2018 2018 2018 2018 2018
Jan Feb Mar Apr May Jun Jul
(=) Saldo Inicial 0 0 0 0 0 0 0
(+) Entradas de Caixa 0 0 0 0 0 0 0
(-) Salá rios, Benefícios e Encarg 0 0 0 0 0 0 0
(-) Impostos 0 0 0 0 0 0 0
(-) Despesas 0 0 0 0 0 0 0
(-/+) Juros 0 0 0 0 0 0 0
(-) Saídas de Caixa 0 0 0 0 0 0 0
(-) Retirada de Lucros pelos Só c 0 0 0 0 0 0 0
(=) Saldo Final 0 0 0 0 0 0 0
elaborado com os dados que você preencheu na aba do extrato bancá rio.

2018 2018 2018 2018 2018 2019 2019 2019 2019 2019 2019
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
2022 2022 2022 2022 2022 2022 2022 2022 2022
Apr May Jun Jul Aug Sep Oct Nov Dec 2018 2019
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
2020 2021 2022
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
Funil e Outros Voltar ao sumário
Como fazer:
1 - Insira, com base nos registros da sua empresa, os dados histó ricos dos indicadores abaixo. Eles servirã o para compor o dashbo
2 - Preencha somente células em amarelo.
Funil de Vendas 2018
Mês ### ### ### ### ### ### ### ### ###

Leads
Taxa de Crescimento de leads 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Leads qualificados
Conversã o em leads qualificados - % 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Oportunidades
Conversã o em oportunidade - % 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Conversão de ops em vendas % 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Novos clientes
Conversã o de leads em vendas - % 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

2018 2018 2018 2018 2018 2018 2018 2018 2018

Outros Indicadores ### ### ### ### ### ### ### ### ###
Clientes que Cancelaram o Contrato
Base de Clientes
Ticket Médio de Clientes com Contrato Recorrente
es servirã o para compor o dashboard geral da empresa.

2019
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

2018 2018 2018 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2020
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###
 2020 2021
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###
 2021 2022
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022 2022 2022 2022
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###
### ### ###

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%

2022 2022 2022

### ### ###
Projeção Funil e Vendas Voltar ao sumário
Como fazer:
1 - Insira na planilha abaixo, nas células em amarelo, os dados de projeçã o de metas do seu funil de vendas;
2 - Preencha somente células em amarelo.
2018
Mês ### ### ### ### ### ### ### ###

Funil de Vendas
Leads
Taxa de Crescimento de leads
Leads qualificados
Conversã o em leads qualificados - %
Oportunidades
Conversã o em oportunidade - %
Conversão de ops em vendas %
Novos clientes
Conversã o de leads em vendas - %

Base de Clientes
Base de clientes - início do mês
Quantidade de novos clientes
Quantidade de clientes que cancelaram
Base de clientes - final do mês
Receita
Ticket médio por cliente - R$
Receita total - contratos recorrentes - R$
Receita pontual (consultorias e jobs one time) - R$
Receita total - R$
8 2019
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0
 2020 20
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
 2021 2022
### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
2
### ### ### ###

0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0

0 0 0 0

0 0 0 0
0.0% 0.0% 0.0% 0.0%

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0
Projeção da DRE Voltar ao sumário
Como fazer:
1 - Insira na planilha abaixo, nas células em amarelo, os dados de projeçã o de metas do seu DRE (dica, use o histó rico como refer
2 - Os dados de Receita foram trazidos da planilha de projeçã o do funil de vendas;
3 - Preencha somente células em amarelo.
2019 2019 2019 2019 2019 2019 2019
Projeção DRE
Jan Feb Mar Apr May Jun Jul

(-) Recebimentos de Clientes 0 0 0 0 0 0 0

(-) Estornos e Devoluções
(+) Receita Bruta 0 0 0 0 0 0 0
(-) Impostos sobre vendas 0 0 0 0 0 0 0
(=) Receita líquida total 0 0 0 0 0 0 0

(-) Mã o de Obra
(-) Despesas
(=) Margem Bruta 0 0 0 0 0 0 0
(%) Margem Bruta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(-) Mã o de Obra
(-) Despesas
(=) Despesas Vendas e Marketing 0 0 0 0 0 0 0
(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(-) Mã o de Obra
(-) Pro labore
(-) Despesas
(=) Despesas Administrativas 0 0 0 0 0 0 0
(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(=) Lucro Operacional 0 0 0 0 0 0 0

(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(-/+) Juros
(=) Despesas Não Operacionais 0 0 0 0 0 0 0
(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

(=) Lucro Líquido 0 0 0 0 0 0 0

(%) Sobre a Receita Líquida 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
a, use o histó rico como referência);

2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2022 2022 2022 2022 2022 2022 2022 2022
May Jun Jul Aug Sep Oct Nov Dec 2019 2020

0 0 0 0 0 0 0 0 0 0
0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
2021 2022

0 0
0 0
0 0
0 0
0 0

0 0
0.0% 0.0%

0 0
0.0% 0.0%

0 0
0.0% 0.0%

0 0
0.0% 0.0%

0 0
0.0% 0.0%

0 0
0.0% 0.0%
Projeção da DRE Voltar ao sumário
Como fazer:
1 - Insira na planilha abaixo, nas células em amarelo, os dados pendentes da projeçã o de fluxo de caixa;
2 - A maioria dos dados já foi preenchida com base nas projeçõ es de vendas e DRE. Preencha apenas as células em amarelo.
2019 2019 2019 2019 2019 2019 2019
Projeção Fluxo de Caixa
Jan Feb Mar Apr May Jun Jul
(=) Saldo Inicial 0 0 0 0 0 0
(+) Entradas de Caixa 0 0 0 0 0 0 0
(-) Salá rios, Benefícios e Encargos 0 0 0 0 0 0 0
(-) Impacto do 13o Salá rio
(-) Impostos 0 0 0 0 0 0 0
(-) Despesas 0 0 0 0 0 0 0
(-/+) Juros 0 0 0 0 0 0 0
(-) Saídas de Caixa 0 0 0 0 0 0 0
(-) Retirada de Lucros pelos Só cios
(=) Saldo Final 0 0 0 0 0 0 0
as as células em amarelo.
2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
2022 2022 2022 2022 2022 2022 2022 2022
May Jun Jul Aug Sep Oct Nov Dec 2019 2020
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0
0 0 0 0 0 0 0 0 0 0
2021 2022
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
Dashbaord Voltar ao sumário
Como fazer:
1 - Todos os dados do dashboard ficam prontos automaticamente com o preenchimento das células em amarelo das abas das Seç
### ### ### ### ### ### ### ###
Budget 0 0 0 0 0 0 0 0
Leads Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
Receita Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
Novas
Vendas Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Clientes
Perdidos Realizado 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
Base de
Clientes Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
Ticket Médio Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
CAC Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Margem
Bruta (%) Realizado 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Lucro Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Operacional Realizado 0 0 0 0 0 0 0 0
(%) Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
Entradas de
Caixa Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
Saídas de
Caixa Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Budget 0 0 0 0 0 0 0 0
Saldo de
Caixa Realizado 0 0 0 0 0 0 0 0
Realizado vs Budget 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
ulas em amarelo das abas das Seçõ es A e B.
### ### ### ### ### ### ### ### ### ### ### ###
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
### ### ### ### ### ### ### ### ### ### ### ###
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
### ### ### ### ### ### ### ### ### ### ### ###
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
 ### ### ### ###
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00%
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
0 0 0 0
0 0 0 0
0.0% 0.0% 0.0% 0.0%
Estimativa do Custo de um Funcionário Voltar ao sumário
Como fazer:
1 - Insira, na planilha abaixo, os dados nas células em amarelo para realizar a simulaçã o.
2 - A maioria dos dados já foi preenchida com base nas projeçõ es de vendas e DRE. Preencha apenas as céulas em amarelo.

Descrição Valor
Salá rio Fixo
Comissõ es Estimadas
Total de Remuneração R$ -

Descrição Valor Base % a ser % em Valor

aplicada
Encargos - Férias, 13o, INSS R$ - 61.01% R$ -
DSR - Descanso Semanal Remunera R$ - 32.20% R$ -
Total de Encargos R$ -

Descrição Valor
Salá rio Fixo do Vendedor R$ -
Comissõ es Estimadas R$ -
Encargos - Férias, 13o, INSS R$ -
DSR R$ -
Ticket Alimentaçã o
Vale Transporte
Custo Total R$ -

Descrição Valor
Total de Remuneração R$ -
% sobre Total de Remuneração R$ -
 Voltar ao sumário

ha apenas as céulas em amarelo.

Previsão de Fluxo de Caixa com a Contratação de um Vendedor
Como fazer:
1 - Insira, na planilha abaixo, os dados nas células em amarelo para realizar a simulaçã o.
Ticket médio mensal de um novo
cliente
Margem bruta - %
Margem bruta - R$ R$ -

Descrição Mês 1 Mês 2 Mês 3 Mês 4 Mês 5 Mês 6

Gastos com novo vendedor 0 0 0 0 0

Margem Bruta - Cliente 1

Margem Bruta - Cliente 2
Margem Bruta - Cliente 3
Margem Bruta - Cliente 4
Margem Bruta - Cliente 5
Margem Bruta - Cliente 6
Margem Bruta - Cliente 7
Margem Bruta - Cliente 8
Margem Bruta - Cliente 9
Margem Bruta - Cliente 10
Margem Bruta - Cliente 11
Margem Bruta - Cliente 12
Margem Bruta - Cliente 13
Margem Bruta - Cliente 14
Margem Bruta - Total 0 0 0 0 0 0

Geração de caixa no Mês* 0 0 0 0 0 0

Geração de caixa acumulado** 0 0 0 0 0 0
* Fó rmula: Geraçã o de caixa no Mês = Margem bruta total - Gastos com novo vendedor
* Fó rmula: Geraçã o de caixa acumulado = geraçao de caixa no mês 1 + geraçã o de caixa no mês 2 + geraçã o de caixa no
Vendedor Voltar ao sumário

Mês 7 Mês 8 Mês 9 Mês 10 Mês 11 Mês 12 Mês 13 Mês 14 Mês 15 Mês 16 Mês 17
0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0

xa no mês 2 + geraçã o de caixa no mês 3 + ... + geraçã o de caixa no mês 18

Mês 18
0

0
0
0
0
0

0
0

0
0
Estimativa de Ciclo de Vida Médio dos Clientes Voltar ao sumário
Como fazer:
1 - Insira, na planilha abaixo, os dados nas células em amarelo para realizar a simulaçã o.

Descrição Mês 1 Mês 2 Mês 3 Mês 4

Quantida de clientes ativos (com pagamento
mensal)
Quantidade de clientes que cancelaram o
contrato
Taxa de Cancelamento - Mês a Mês 0.0% #DIV/0! #DIV/0! #DIV/0!

Média de clientes ativos - 12 meses #DIV/0!

Média de clientes que cancelaram #DIV/0!
Taxa de cancelamento média - %* #DIV/0!
*Taxa de cancelamento média = (Média de clientes ativos - 12 meses / Média de clientes que cancelaram) x 100

Ciclo de vida médio de um cliente (em #DIV/0!

meses)*
*Fó rmula = 1 / (taxa de cancelamento média /100)
 Voltar ao sumário

Mês 5 Mês 6 Mês 7 Mês 8 Mês 9 Mês 10 Mês 11 Mês 12 Média 12

meses
#DIV/0!
#DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

lientes que cancelaram) x 100

Estimativa de CAC e Payback do CAC Voltar ao sumário
Como fazer:
1 - Insira, na planilha abaixo, os dados nas células em amarelo para realizar a simulaçã o.

Ticket médio mensal de um novo cliente

Margem bruta - %
Margem bruta de um novo cliente por mês - R$ -
R$

Gastos de vendas e marketing nos ú ltimos 6 meses

Quantidade de novas vendas nos ú ltimos 6 meses
Custo de aquisição de um novo cliente - CAC* #DIV/0!
Fó rmula: CAC = Gastos de vendas e marketing / qtdade de vendas

CAC - R$ #DIV/0!
Margem bruta de um novo cliente por mês -
R$ R$ -
Payback do CAC - Em meses #DIV/0!
Fó rmula: Payback do CAC = CAC/Margem Bruta
Voltar ao sumário
Cálculo de LTV e LTV sobre CAC Voltar ao sumário
Como fazer:
1 - Insira, na planilha abaixo, os dados nas células em amarelo para realizar a simulaçã o.

Taxa de cancelamento médio

Ciclo de vida médio de um cliente (em me #DIV/0!

Margem Bruta de um Cliente - R$

Lifetime value de um cliente - LTV #DIV/0!

CAC de um cliente

LTV/CAC #DIV/0!