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Capoeira

copeira

A capoeira é uma expressão cultural


brasileira que compreende os elementos:

● arte-marcial,
● esporte,
● cultura popular,
● dança
● música.
Origem
Acredita-se que tem origem com os fugitivos da escravidão, os
quais utilizavam frequentemente a vegetação rasteira para
fugirem do encalço dos capitães-do-mato. Esses foram os
primeiros capoeiristas.

Mais adiante, ainda no período colonial, os negros irão disfarçar


a capoeira introduzindo-lhe mímicas, danças e músicas. Tudo
isso servia para resistir à repressão da Polícia Imperial e da
Milícia Republicana.
Características

Acompanhamento de música Berimbau, canto e palmas.

Formação de roda Roda de capoeira;

Utiliza principalmente de movimentos feitos junto ao chão ou de


Golpes e movimentos ágeis
cabeça para baixo.
Tipos de capoeira

01 Capoeira Angola 02 Capoeira regional

A capoeira angolana é caracterizada Criada pelo Mestre Bimba, a


por manter o estilo original praticado capoeira regional mistura
pelo povo negro escravizado no elementos de uma antiga luta
surgimento da capoeira no país. existente chamada batuque, que
Esse tipo de capoeira é mais lento, era praticada principalmente em
com grandes doses de malícia e Cachoeira, em Santo Amaro e em
calma, porém, ainda assim, Salvador, na Bahia.
mantendo certa velocidade.
Fundamentos

• Disciplina
• Respeito
• Tradição
• Ritmo do berimbau
• Preservação da calma e da vigilância
Obrigada
Pela atenção!
TARGET AUDIENCE IDENTIFICATION

MARKET
RESEARCH BUYER PERSONAS TARGETING
Gather data on demographics, Create detailed buyer personas Refine your targeting with
interests, pain points, and based on demographic and audience segmentation and
purchasing habits of potential psychographic data to tailor retargeting. Segment your
customers. Analyze the data to your marketing message and audience based on shared
understand your ideal customer strategy to resonate with your characteristics or behaviors.
target audience Retarget people who have
interacted with your brand
CONTENT DESIGN AND CREATION
ENGAGING
BRAND IDENTITY VISUAL ELEMENTS HEADLINES
Define your brand identity with a Choose visual elements that reflect Create headlines that grab attention
clear brand message, voice, and your brand personality and align and communicate the value of your
visual elements. Use a style guide to with your message. Use high-quality content. Use numbers, questions, and
ensure consistency across all your images, graphics, and videos to power words for your headlines
content engage

CONCISE COPY VISUAL HIERARCHY MOBILE


Craft copy that is clear, concise, and Incorporate visual hierarchy to guide Optimize your content for mobile
easy to understand. Use simple the viewer's attention through your devices with a responsive design and
language and avoid jargon. Break up content. Use contrast, size, and easy-to-read font sizes. Use high-
long paragraphs into shorter ones placement to create a clear visual quality images
hierarchy
$143,752
The budget for our next marketing
campaign
PIE CHART

THE BUDGET
BREAKDOWN
Our marketing budget is divided into
social media advertising (30%), email
marketing (20%), paid search ads
(25%), and 25% for content
marketing and influencer
partnerships. This allocation is based
on our previous campaign's
effectiveness and targets

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
TABLE
CONVERSION COST PER
CAMPAIGN IMPRESSIONS CLICKS CONVERSIONS
RATE CLICK

CAMPAIGN 1 50,000 2,000 100 5% $0.50

CAMPAIGN 2 75,000 1,500 90 6% $0.75

CAMPAIGN 3 100,000 3,000 120 4% $0.60

CAMPAIGN 4 60,000 1,200 60 5% $0.80

CAMPAIGN 5 80,000 2,500 110 4.5% $0.70

TOTAL/ AVERAGE 365,000 10,200 480 4.83% $0.67


OUR
PRODUCT
IN ACTION
"See how our product helps real
people solve real problems. Join
the thousands of satisfied
customers who have already made
the switch to our solution!"
BUYER PERSONA INFOGRAPHIC
JENNA DOE BIO
32 years old Busy professional who loves the field but also enjoys
Marketing manager traveling and spending time with family and friends

PERSONALITY PAIN POINTS MOTIVATIONS


● Confident and assertive when Struggles to balance work and 1 Grow my business
it comes to decision-making personal life due to a busy
● Creative and always looking schedule and overwhelming tasks
for new ideas both at home and work Achieve financial
2
● Empathetic and able to independence
understand others' "I ALWAYS LOOK FOR
perspectives and ideas BRANDS THAT SHARE MY
VALUES AND BELIEFS” 3 Find work-life balance
ROADMAP INFOGRAPHIC
INITIATIV
OBJECTIVE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
E
Reduce costs to offer competitive
Streamline processes
pricing

Enhance Ensure that all teams are aligned


communication on the branding

Highlight improved
Innovate products
product features

Empower employees to take on


Develop talent
initiatives

Expand the company's reach to


Expand market reach
new markets

Increase brand recognition


Strengthen branding
through brand campaigns
MARKET SIZE INFOGRAPHIC
$100M
$100M
Large companies with significant resources.
They highlight cost-saving benefits to establish
the brand as leader
$20M
$20M
Mid-sized companies struggling to compete.
They showcase unique features and benefits
tailored to their needs

$5M
$5M
Small businesses with limited resources. They
emphasize affordability and ease of use to attract
new customers
TESTIMONIALS
"I was skeptical at first, but after using this product, I was blown away by how
much time and money it saved me. It's a game-changer!"

—LAURA PATTERSON

"This product has helped us level the playing field and compete more effectively
with larger companies”

—JOHN NELSON

"The support team for this product is amazing. They were always available to
answer our questions and provide guidance"

—PETER JAMES
SOCIAL MEDIA STATS
PLATFORMS WITH MOST USERS WORLDWIDE REACH

Xxx billion Xh xmin Xx


Users worldwide Average Number of
time spent platforms used Xxx billion Xxx billion
Follow the link in the graph to modify its data and then paste the new one here. Country 1 users Country 2 users
For more info, click here
CASE STUDIES
CAMPAIGN OBJECTIVE RESULTS
"Highlight the product impact to boost sales"
+10%
Increase
in clicks
APPROACH KEY TAKEAWAY 1
● Utilize email marketing campaigns to Targeted ads, social media, and email 80%
promote the case study and highlight key reach customers Increase
product features in sales
● Leverage the power of social media to
engage with our target audience KEY TAKEAWAY 2
● Deploy targeted ads to reach potential 23%
customers and increase brand visibility Improved profitability through different Increase in
streamlined operations page views
THANKS!
DOES ANYONE HAVE ANY QUESTIONS?
addyouremail@freepik.com
+91 620 421 838
yourwebsite.com

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