COMPREENSÃO ESTRATÉGICA 1.5 DESAFIOS E INSIGHTS BRUNO JANKOWISK DEZEMBRO DE 2015 VERSÃO 1.

O QUE É? COMO ME AJUDA? IMPORTANTE

$FRQVWUX¦¢RGRSRVLFLRQDPHQWRGHPDUFDWHPRULJHPQRVVHXVGHVDƪRVHQHFHVVL
GDGHV(VVDHWDSDSUHSDUDDHTXLSHSDUDDSU²[LPDHQWHQGHQGRRTXHSUHFLVDVHUIHLWR
SDUDGHSRLVOHPEUDUGHDƪUPD¦´HVM GHƪQLGDVSDUDFRQVWUXLURSRVLFLRQDPHQWR
$LPSRUW¡QFLDGHVVDIDVHHVW QDSHUFHS¦¢RGHFRPRRGHVLJQGRVLVWHPDGHLGHQWLGDGH
YLVXDOSRGHDMXGDUDVROXFLRQDUHVVHVGHVDƪRV
7HQKDVHPSUHGDGRVYDOLGDGRV6HMDPHOHVGHSHVTXLVDRXGHDƪUPD¦´HVDSURYDGDV
SHORVJHVWRUHVGDPDUFD
8WLOL]HRFDPSRŝ9HUV¢RŞQRFDQWRVXSHULRUGLUHLWRSDUDUHID]HURSURFHVVRFDVR
QHFHVV ULR2XSDUDHVWDEHOHFHUXPKLVW²ULFRSDUDIXWXURVSURMHWRVGDPHVPDPDUFD
$QWHVGHXWLOL]DUDVIHUUDPHQWDVDQDOLVHDVSDUDHVWXGDUSRVV¬YHLVPRGLƪFD¦´HV

'HWHUPLQHXPWHPSRSDUDFRQFOXLU9HMDDVVXJHVW´HV

COMO ESTÁ DIVIDIDO?

OBJETIVO
3UHSDUDUDVSHUFHS¦´HVSDUDGHVHQYROYHURSRVLFLRQDPHQWR(QWHQGHU
RVGHVDƪRVGDPDUFDHFRPRDLGHQWLGDGHYLVXDOSRGHFRQWULEXLUSDUDD
VROX¦¢RGHVVHVGHVDƪRV

COMO PREENCHER
2FOLHQWHWHPXPSDSHOLPSRUWDQWHDGHVHPSHQKDUQHVVDHWDSD
&ROHWHLQIRUPD¦´HVVREUHRVHVIRU¦RVGHRXWURVGHSDUWDPHQWRVFRPR

Escreva bem grande o desafio PDUNHWLQJHYHQGDVSDUDFRQWULEXLU

DURAÇÃO TAMANHO
PLQXWRV $
1.5 DESAFIOS E INSIGHTS QUAIS SERÃO NOSSOS ESFORÇOS? DICA: GHVDƪRVSUHFLVDPGHVROX¦´HV MARCA DATA VERSÃO

DESAFIO DE &RPRWUDEDOKDURVQRVVRVGLIHUHQFLDLV"
&RPRDQRVVDXQLFLGDGH¨SHUFHELGD"
DESAFIO DE 4XDLVLQIRUPD¦´HVV¢RLPSRUWDQWHVSDUDRFRQVXPLGRU"
4XDO¨DPHOKRUIRUPDGHGLVWULEXL¦¢R"
&RPRSRGHPRVYDORUL]DUDRIHUWD"
DESAFIO DE &RPRRQRVVRSRVLFLRQDPHQWRQRVGLIHUHQFLDGRPHUFDGR"
&RPRVHU¹QLFRQRTXHID]HPRV"
&RPRFULDUOD¦RV"

PRODUTO VENDAS POSICIONAMENTO

DESAFIO DE 4XDLVV¢RRVPHOKRUHVFDQDLVGHFRPXQLFD¦¢R"
&RPRDSURYHLWDURPHOKRUGHOHV"
&RPRSRGHPRVLQVSLUDU"
DESAFIO DE &RPRPDQWHURQRVVRSRVLFLRQDPHQWRHVHUVHPSUHDWXDLV"
4XDLVV¢RDVSU²[LPDVWHQG©QFLDVGDFODVVH"
(VWDPRVSUHSDUDGRVWHFQRORJLFDPHQWH"
DESAFIO DE &RPRWXGRLVVRFULDXPDH[SHUL©QFLD¹QLFDHLQHVTXHF¬YHO"
&RPRSRGHPRVDYDOLDUDSRVLWLYLGDGHGHVVDH[SHUL©QFLD"
4XDLVV¢RQRVVRVLQGLFDGRUHVGHVDWLVID¦¢R"

COMUNICAÇÃO 2TXHGHYHPRVIDODU"
CLASSE EXPERIÊNCIA
DO USUÁRIO

DESAFIO DE MARCA
&RPRUHVXPLUWRGRVHVVHVHVIRU¦RVHPXPDIUDVHTXHVHMDI FLOGHVHOHPEUDU"
&RPRSRGHPRVLQVSLUDUQRVVRDPELHQWHGHWUDEDOKRFRPXPGHVDƪR"
4XDO¨RGHVDƪRTXHYDLJXLDUQRVVRVHVIRU¦RVFRPRPDUFD"