Instituto Federal do Piauí – IFPI

Teresina (PI), _____ de ____________ de 2018.

Disciplina: Marketing
Aluno (a): _________________________________________________________
Curso: Tecnólogo em Secretariado
Professora: Esp. Viviane Lima
Nota: ( ) 0,0 ( ) 0,5 ( ) 1,0 ( )1,5 ( ) 2,0

Atividade

Obs: Responda as questões abaixo com base no artigo:

Análise do Ambiente de Marketing: Um estudo aplicado em uma Cooperativa do Setor de
Agronegócios da Região Centro-Oeste do Rio Grande do Sul

1- Explique por que no cenário mercadológico atual, onde a globalização já se tornou um assunto
superado, em termos de novidade, devido à sua crescente aplicabilidade em todo e qualquer tipo
de negócio, os gestores precisam necessariamente estar atentos tanto ao ambiente interno quanto
ao externo em que suas empresas estão inseridas.
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2- Explique, com base no artigo, por que “ignorar a análise ambiental do negócio é quase co-mo
navegar perdido em um oceano, não se sabe aonde irá se chegar e muito menos quais serão os
imprevistos a serem enfrentados”.

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3- Explique de que se tratam os objetivos e a justificativa do artigo em questão.

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4- Conceitue o macroambiente.

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_______________________________5- Cite as variáveis que constituem o macroambiente e explique
cada uma delas.

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6-Pesquise, em outras fontes, por que todas as empresas dependem de algum tipo de tecnologia ou
conjunto de tecnologias para funcionar e alcançar seus objetivos (CHIAVENATO, 2007).

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7- Pesquise em outras fontes e explique sobre o Princípio “Poluidor-Pagador”.

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8- Explique, segundo o artigo, como a legislação nos âmbitos federal, estadual e municipal vem
afetando cada vez mais as operações e atividades das empresas.

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9- Conceitue o microambiente.

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10- Cite e comente cada elemento que constitui o microambiente.

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11- Comente resumidamente sobre a Cooperativa Ômega.

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