CAVE + R/GA + WAZE

by Rafael Kent
 - APROVADO

LOCATION
CUIDAR PARA ARTE NO GERAL NÃO SER NADA MUITO OVER.
FUNDOS CLEANS PARA O PERSONAGEM ESTAR SEMPRE EM
DESTAQUE
 KITTY
APROVADA
Cozinha do Filme Manhã

Limpar, tirar todas as panelas, deixar o dressing mais
minimalista, menos informação
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 CASA MÔNICA
APROVADA
PRECISAMOS DAR VIDA PARA A SALA, NÃO GOSTAM DO SOFÁ
FAZER A CENA DO FILME HERO - BOLO NA COZINHA
CUIDAR DO DRESSING DO QUARTO - COLOCAR CRIADO MUDO
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FILME MANHÃ
MORNINGS SCRIPT
SCRIPT
SCRIPT | mornings
Basic Premise
:15 | :30

Alarm. Quick shower. Coffee. Door slam.

Alarm. Quick shower. Coffee. Door slam.

Alarm. Quick shower. Coffee. Door slam.

Push Notification. Carpool ride invite from driver. (Tim Offered You A Ride).

Alarm. Relaxing Bath. Door open. Gets in carpool.

Give the gift of time.

Drive Waze carpool.

Mornings
Spot Coverage
:15 | :30

Open on a GUY slapping his alarm. Quick Shower. Flips the switch on the coffee pot. Slams the front door.

CUT to the same GUY slapping his alarm. Quick Shower. Microwaves leftover coffee. Slams the front door.

CUT to the same GUY slapping his alarm. The turns the shower on, it’s cold. Out of coffee. Slams the front door.

RAPID FIRE CUTS of the Alarm. Quick Shower. Coffee splashing into different mugs for different days. Slams the door. Slams. Slams… and then a text. It’s a Carpool ride invite from driver
(neighbor).

CUT to our GUY. He turns the alarm off. Slides into a bath. Pours coffee next to an actual breakfast. Hops in a carpool.

SUPER:
Drive Waze carpool.

Cut to screen interface.

CTA: Download today, Drive waze Carpool tomorrow.
 - APROVADO
SHOOTING
ACTING: Cuidar pra não parecer preguiça, é pressa. 

Não tem ódio a rotina. É correria.

- o homem molha a mão na pia, e arruma o cabelo. 

- ele toma banho com água fria

- ele veste o sapato

- ator tem que estar sempre em movimento

- despertador sempre no mesmo horário
No quadro 20, o homem está segurando o celular.

Ele não precisa estar na cozinha, pode estar em qualquer outro lugar
da casa.
Filme se passa no começo da manhã. Não precisa de muita luz.
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SHOOTING | mornings

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MINISHOOTING | mornings

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 - APROVADO

ART

EVITAR PROTAGONISMO DO AMARELO 99

ART | mornings | mood
ART | mornings | mood
ART | mornings | mood
CASTING
CASTING | mornings

- APROVADO

PRINCIPAL MOTORISTA
 - APROVADO

STYLIST
- PIJAMAS PARA CENAS DE QUARTO.

- TER OPÇÃO DE SAMBA-CANÇÃO.

- ROUPAS DE ESCRITÓRIO PARA OUTRAS CENAS \ NÃO SER
MUITO CHIQUE, ELE TRABALHA NUM BANCO, POR EXEMPLO.

EVITAR PROTAGONISMO DO AMARELO 99
SLYLIST | mornings | man

01 02 03 04 05 06
STYLIST | driver

01 02 03 04 05 06
FILME NOITES
EVENINGS SCRIPT
SCRIPT
SCRIPT | evenings
Basic premisse
:15 | :30




Close laptop at work / Wait at the bus stop / rush upstairs at home / Find the son sleeping

Close laptop at work / Wait at the bus stop / rush upstairs at home / Find the son sleeping

Close laptop at work / Wait at the bus stop / rush upstairs at home / Find the son sleeping

Cell phone Alert. “You ride is here” alert.

Close laptop at work / Get a ride home / Rush upstairs at home / Find the son awake.

You ride change someone’s day. Give a ride with Waze Carpool.
 SHOOTING

MENSAGEM QUADRO 25 : motorista está chegando


Estamos redesenhando o shooting
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MINISHOOTING | evenings

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- APROVADO

ART
ART | evenings | mood
ART | evenings | mood
CASTING
CASTING | evenings | family - APROVADOS

PRINCIPAL COADJUVANTE COADJUVANTE

MOTORISTA
 - APROVADO

STYLIST
- PARA TODOS: EVITAR PROTAGONISMO DO AMARELO 99

- PARA CRIANÇA: TEMOS 2 TIPOS DE LOOKS PARA O FILHO:

1- PIJAMAS COM DESENHOS. 2- MACACÃO DE
DINOSSAURO
STYLIST | evenings | mother

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10 11 12
STYLIST | evenings | father

01 02 03
STYLIST | evenings | sun

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STYLIST | driver

01 02 03 04 05 06
FILME HERO
HERO SCRIPT
SCRIPT
SCRIPT | hero
Script :30 

WE OPEN with this GUY dancing while frying an egg. He checks for the ride scheduled on his cell-phone. Horn sound. He slams the door house and heads to the car.

VO: Thanks for the rides and for the breakfast with a liiiiittle more break.

At the moment the voice over says: “liiiittle”, the guy is putting a lot more eggs in the frying pan.

Exaggeratedly.

CUT to a WOMAN getting a ride.

CUT to a WOMAN running up the stairs at home.

She opens the bedroom door and sees her soon dressed up as a dinosaur. She joins the fun by imitating a dinosaur.

VO: For the nights that we turn into dinosaurs.

[At this moment she cleans a dinosaur drawing made by her son on the wall].

VO: And turn back into mothers again.

CUT to a GUY getting a ride.

CUT to a GUY getting a big good-looking fish out of oven. But it’s burned and a black smoke comes out of the oven as he opens it.

VO (coughing): Thanks for the spare time to cook. Oh, too much time, I guess.

CUT to a WOMAN getting a ride.

CUT to a WOMAN singing along with the driver in the car.

VO [singing in the car as if she was dubbing the woman who sings]: For performing the backing vocals.

CUT to a WOMAN getting a ride.

CUT to a WOMAN watching a movie at home. She is falling asleep with the face stuck in the popcorn.

VO (whispering): For the movie tips. Even this one.

A dog barks in the background and the woman wakes up, scared.

We see a sequence of scenes with all characters and the drivers mentioned sharing the car and talking during the trip.

VO: Thanks for giving rides and making someone’s day better, every day.

Chart: Give a ride with Waze Carpool.

 - APROVADO

SHOOTING
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MINIHOOTING | hero

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- APROVADO

ART
ART | hero | mood
ART | hero | mood
ART | hero | mood
CASTING
CASTING | hero - APROVADOS

MAIN
ACTORS

SUPPORTING

DRIVERS
- APROVADO

STYLIST
STYLIST | hero | fish scene | man

01 02 03
STYLIST | hero | movie scene | woman

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06 07 08 09 10 11
STYLIST | driver

01 02 03 04

05 06 07 08
STYLIST | driver

01 02 03 04 05 06

07 08 09 10 11
STYLIST | driver

01 02 03 04 05 06
APROVAREMOS NA SEGUNDA APÓS ENVIAR SHOOTING

FILME CONEXÕES CONNECTIONS SCRIPT

CASTING
FILME NOITES FILME MANHÃS
Coad motorista Prin
Coad Prin Coad

FILME HERO FILME HERO

Coad motorista Prin Coad motorista Prin

FILME CONEXÕES
Coad motorista Prin Coad Coad

APROVAREMOS SEGUNDA APROVAREMOS SEGUNDA APROVAREMOS SEGUNDA

CARS
CARS
- APROVADO

HONDA FIT ECO SPORT PALIO

SPIN HB20
 CAVE + R/GA + WAZE
THANK YOU!
Rafael Kent