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Strategic Management Phase 3

planeacion estrategica (Universidad Nacional Abierta y a Distancia)

Studocu no está patrocinado ni avalado por ningún colegio o universidad.

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STRATEGIC MANAGEMENT
PHASE 3 STRATEGIC PROPOSAL

STUDENTS NAME:
FELIPE MIRANDA

CLUSTER:
212053_3

TUTOR NAME:
KARLA NATHALIA TRIANA

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

ADMINISTRACION EMPRESA
CEAD VALLEDUPAR
2022

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Table of contents

Contenido
Introduction........................................................................................................................................3
Objectives............................................................................................................................................4
Hand drawn diagram picture of each student.................................................................................5
YouTube link of each student............................................................................................................7
Strategy choice chart......................................................................................................................7
Strategic Plan and BSC Link........................................................................................................8
Conclusions (One per student – Activity 7)....................................................................................10
References (Use APA guidelines)....................................................................................................11

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Introduction

The present work aims to develop the basic concepts of marketing through the design of a
strategic marketing plan for the supermark "The Diamond", in charge of advising and
providing food and beverage services. For this, a tour of the current theoretical foundation
of marketing will be made.

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Objectives

 Design a strategic marketing plan for the supermarket "The Diamond" specialized
in the integral solution of food and beverages.
 Describe the current situation of the supermarket "The Diamond".
 Carry out an analysis of the marketing biosphere of the supermarket "The Diamond"
 Measure the levels of satisfaction of corporate customers of the supermarket "The
Diamond"
 Design marketing objectives, strategies and tactics for "The Diamond" supermarket

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Hand drawn diagram picture of each student

LUIS ANGEL BARRAGAN

RAMIRO ANDRES OLIVEROS SALCEDO

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WILMER ESTRADA

FELIPE MIRANDA

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YouTube link of each student

STUDEN YouTube link

TS
NAME
Felipe https://www.youtube.com/watch?v=UwefCbBJLag
Miranda
WILMER https://youtu.be/Tcu6oKIYd5k
ESTRADA
RAMIRO https://unadvirtualedu-
my.sharepoint.com/:v:/g/personal/raoliveross_unadvirtual_edu_co/EQwYmuPPhJhOvgghT1SAGIoBTlrmwTgIfTB
ANDRES T0QpTxaewsQ?e=qS9rJf
OLIVEROS
SALCEDO

Each student posts in the collaborative forum the selection of the role to perform by
the student in the group

Student name Role to perform

Wilmar Estarda Warnings
Ramiro Andres Oliveros Evaluator
Luis Angel Barragan Deliveries
Felipe Miranda Compiler

Strategy choice chart:

Group Number: 212053_3
Strategy
Vertical Integration
Horizontal integration
Market penetration
Related diversification
Unrelated deversification
Strategy Choice
Student name Selected strategy
Wilmar Estarda Horizontal integration
Ramiro Andres Oliveros Horizontal integration
Luis Angel Barragan Horizontal integration
Felipe Miranda Horizontal integration

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Strategic Plan and BSC Link

STRATEGIC PLAN
DIAMOND
GROUP NUMBER 212053_3 DATE 1/11/2022
STUDENTS´ NAMES Wlimar Estrada,Ramiro Oliveros, Luis Angel Barragan, Felipe Miranda

STRATEGIC DIRECTION

Offer healthy and quality food that satisfies consumers.

MISSION Maintain a work environment that allows reaching goals and stimulates the development of people.
To be perceived by the consumer as a benchmark that satisfies their needs in processed food products.
The axes around which our work is organized are:
The innovation.
A quality raw material.
VISION And, a full and efficient production.

Transparency. Puntuality. Difference. Excellence Responsibility. Loyalty.

VALUES

Horizontal integration
STRATEGY

OBJECTIVES PROGRAMS/TACTICS RESPONSIBLE

They develop Marketing
Design marketing objectives, strategies and tactics Campaigns where Family and
Wilmar Estarda Friendship values are strongly DIRECTOR EJECUTIVO
for the company
highlighted.

Social networks are used by

companies to expose their
Design the follow-up plan for the actions proposed services, products and
RESPONSABLE DE
Ramiro Andres Oliveros in the improvements, to launch their
MARKETING
marketing. news, promote their offers or
carry out advertising
STRATEGIC OBJECTIVES campaigns.

carry out a customer

Determine how to meet satisfaction survey ask for their CUSTOMER SUCCESS
Luis Angel Barragan contact to call them and
your customer's needs (CS)
maintain their loyalty

create subsidiary in DIRECTOR

Felipe Miranda Minimizes competition in the sector
different market segments FINANCIERO

Student 5 proposal

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 BALANCED
DIAMOND SUPERMARKET
GROUP NUMBER 212053_3 DATE

HOW TO CALCULATE TARGETS INITIATIVES

STUDENT NAME KEY PERFORMANCE INDICATOR
IT? (Formula)
YEAR 1 YEAR 2 YEAR 3 PROGRAMS BUDGET
Wilmar Estarda Net Profit Margin
FINANCIAL

Ramiro Andres Oliveros Gross Profit Margin

Luis Angel Barragan Working Capital

Felipe Miranda Current Ratio

Student 5. Name

Wilmar Estarda Average Resolution Time

CUSTOMER

Ramiro Andres Oliveros Top 10 Customers by Active Tickets

* management staff leadership
Luis Angel Barragan Response Time by First Reply initiative *develop charter for
Felipe Miranda Average Handle Time community group

Student 5. Name

Wilmar Estarda Tasa de devoluciones

Ramiro Andres Oliveros Tasa de rechazo

PROCESSE
INTERNA

Luis Angel Barragan Rendimiento de calidad *revamp infection reporting process

*converge report from reviw group
Felipe Miranda Tiempo de ciclo de producción
S
L

Student 5. Name

Wilmar Estarda Retention of New Skills and Knowledge

LEARNING

Ramiro Andres Oliveros Course Net Promoter Score

Luis Angel Barragan Business Performance/Productivity Metrics *hire new HR lead

Felipe Miranda Stakeholder Perception
Student 5. Name

BALANCED SCORECARD
DIAMOND SUPERMARKET
GROUP NUMBER 212053_3 DATE

HOW TO CALCULATE TARGETS INITIATIVES

STUDENT NAME KEY PERFORMANCE INDICATOR
IT? (Formula)
YEAR 1 YEAR 2 YEAR 3 PROGRAMS BUDGET
Wilmar Estarda Net Profit Margin
FINANCIAL

Ramiro Andres Oliveros Gross Profit Margin

Luis Angel Barragan Working Capital

Felipe Miranda Current Ratio

Student 5. Name

Wilmar Estarda Average Resolution Time

CUSTOMER

Ramiro Andres Oliveros Top 10 Customers by Active Tickets

* management staff leadership
Luis Angel Barragan Response Time by First Reply initiative *develop charter for
Felipe Miranda Average Handle Time community group

Student 5. Name

Wilmar Estarda Tasa de devoluciones

Ramiro Andres Oliveros Tasa de rechazo

PROCESSE
INTERNA

Luis Angel Barragan Rendimiento de calidad *revamp infection reporting process

*converge report from reviw group
Felipe Miranda Tiempo de ciclo de producción
S
L

Student 5. Name

Wilmar Estarda Retention of New Skills and Knowledge

LEARNING

Ramiro Andres Oliveros Course Net Promoter Score

Luis Angel Barragan Business Performance/Productivity Metrics *hire new HR lead

Felipe Miranda Stakeholder Perception
Student 5. Name

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Conclusions (One per student – Activity 7)

FELIPE MIRANDA

With so many different management techniques and methodologies, deciding where to start
can be overwhelming the Strategy importance is knowing the current state of your
business and where you want it to go, most businesses will fail. A strategic plan allows you
to see what is important, how to get there, the pitfalls to avoid, and the noise to ignore.
Below we discuss some of the reasons why strategic planning is important and how to
implement it. When you first started your business, you likely developed a mission or
values statement, outlining the purpose of your company and its overall reason for being. A
mission-based strategic plan ties each part of the plan into the mission, to ensure that the
company is always operating in the service of that mission. While financial measures tell
part of the story, the Balanced Scorecard offers an overarching view a business’s strategic
plan from the executive perspective. This, in turn, provides a framework for the entire
organization in terms of guiding performance.

WILMER ESTRADA
Strategic planning is the ongoing organizational process of using available knowledge to
document a business's intended direction. This process is used to prioritize efforts,
effectively allocate resources, align shareholders and employees on the organization’s
goals, and ensure data and sound reasoning back those goals. One significant benefit of
strategic planning is that it creates a single, forward-focused vision that can align your
company and its shareholders.
A balanced scorecard is a strategic management performance metric that helps companies
identify and improve their internal operations to help their external outcomes. It measures
past performance data and provides organizations with feedback on how to make better
decisions in the future.

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References

Krassimir Todorov, & Yusaf H. Akbar. (2019). Strategic Management in Emerging

Markets : Aligning Business and Corporate Strategy. Contemporary Corporate Strategies

(pp. 225-259). Emerald Publishing Limited. https://bibliotecavirtual.unad.edu.co/login?

url=https://search.ebscohost.com/login.aspx?dire

ct=true&db=nlebk&AN=1827693&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_225

Masters, G. M. (2019). Simultaneous Short- Term and Long-Range Planning: Does your

organization have the right strategic plan? Healthcare Executive, 34(3), 54–57.

https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?dire

ct=true&db=bsu&AN=136396933&lang=es&site=eds-live&scope=site

Bajnai, P., & Popovics, P. (2020). Practical Application of the Balanced Scorecard Model,

a Balanced Strategic Indicator System. SEA: Practical Application of Science, 8(3), 271–

277.

https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?dire

ct=true&db=asn&AN=147288418&lang=es&site=eds-live&scope=site

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