Programa

Tecnologia no Turismo • Tecnologia no turismo

• Inteligência Arti cial

Soraia Ferreira • Realidade Estendida (Realidade Aumentada,
19/5/2022 Realidade Virtual e Realidade Mista)

• Metaverso

• Casos de Estudo

Licenciatura Gestão Doutoramento

Mestrado Cinema Media Digitais

2022
Consultoria
Formação
Storytelling

Transmedia Storytelling
Transmedia Storytelling

História

Audiência Plataformas
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 Tecnologia

Ferramenta para:
• contar histórias
https://academiadigital.turismodeportugal.pt/ • criar experiências
index.php?
option=com_training&task=show&id=371&type=1
&Itemid=85

De nição
TravelPlot Porto (2012)
Inteligência Arti cial

A teoria e o desenvolvimento de
sistemas computacionais capazes de
realizar tarefas que normalmente
requerem inteligência humana, como
percepção visual, reconhecimento de
fala, tomada de decisão e tradução
entre idiomas.
OxfordDictionaries.com Fonte: https://www.datamation.com/arti cial-intelligence/what-is-arti cial-intelligence/
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 Realidade Realidade Realidade
Aumentada Mista Virtual

Livros - 2 meses de
subscrição gratuita
www.scribd.com/g/8avp90 Realidade Interação com Imersão
complementada o mundo real e completa no
com elementos virtual mundo virtual
virtuais

Mundo Real Mundo Virtual

RE

RV RM RA

Clorets - Pergunta

Guia Turístico

Fonte: https://www.youtube.com/watch?v=xfUXOKZ3LVM
TravelPlot Porto (2012) Unlocking Porto (2014)

Nível 1 - Jogo Nível 2 - Jogo LB AR

Nível 3 - Jogo Running Stories (Nike)

Fonte: https://runningstories.app/
 Beyond the Map Breaking down language barriers
Rio de Janeiro (Google 360º) with augmented reality | Google

Fonte: https://www.youtube.com/watch?v=gN9-ZdNC6s0 Fonte: https://www.youtube.com/watch?app=desktop&v=lj0bFX9HXeE

Recrutamento
Formação

Fonte: https://media.jaguar.com/news/2017/06/jaguar-land-rover-and-gorillaz-seek-new-engineering-talent-alternate-reality

Fonte: https://media.jaguar.com/news/2017/06/jaguar-land-rover-and-gorillaz-seek-new-engineering-talent-alternate-reality
 Fonte: https://www.cio.co.nz/article/666807/digital-human-joins-noel-leeming-sales-team/

Fonte: https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/bernardmarr/2019/01/29/the-worlds-most-watched-tv-show-will-be-hosted-by-
Fonte: https://thenextweb.com/neural/2020/02/12/new-zealands- rst-ai-police-of cer-reports-for-duty/
arti cial-intelligences/amp/
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 How Hilton Uses Virtual Reality
for Training | Oculus for Business

Fonte: https://www.youtube.com/watch?v=6KuL3QMgM84 Fonte: https://business.oculus.com/case-studies/hilton/

CAT

Hotel

Fonte: https://www.youtube.com/watch?v=VGtCQWROytw

Best Western Kelowna How does Room service

Hotel (jogo) FlashBot Robot work in hotel

Fonte: https://www.linkedin.com/pulse/best-western-having-fun-augmented-reality-tammy-meyers/ Fonte: https://www.youtube.com/watch?v=FQcEPmWWrSQ

 Hotel Henn
Hotel Henn Japão Urayasu Japan

Fonte: https://www.youtube.com/watch?v=XbtlVoyIJ8U Fonte: https://www.instagram.com/p/B8KMlvRlAvJ/?igshid=8gpl8k3x3q1l

Do You Love Me?

Fonte: https://www.youtube.com/watch?v=fn3KWM1kuAw Fonte: https://www.youtube.com/watch?v=fn3KWM1kuAw

Edward - Chat Bot Rose - Chat Bot

Edwardian Hotels (London) Cosmopolitan of Las Vegas

Fonte: https://www.youtube.com/watch?v=NUeBwGbLT1I Fonte: https://www.youtube.com/watch?v=AsLTfcu72FY

 Connie - Robot Alexa Smart Properties for Hospitality
Hilton and IBM Launches in Europe (2021)

Fonte: https://www.youtube.com/watch?v=jC0I08qt5VU Fonte: https://www.youtube.com/watch?v=6r-dM2srkFg

Echo Frames Eyeglasses Star Wars: Galactic Starcruiser - The

with Alexa Next Step In Immersive Storytelling

Fonte: https://www.amazon.com/dp/B07W72XKPJ?ref_=ods_surl_zr Fonte: https://www.youtube.com/watch?v=WBQLzHXGeO4

charisma.ai
Museu
Venda de
Local de Interesse Bilhetes

Fonte: https://www.virtual-alice.com
 Penguin NAVI Story Wall at the State
Sunshine Aquarium Library of South Australia

Fonte: https://www.youtube.com/watch?v=IK4-zPD_25U Fonte: https://www.youtube.com/watch?v=WWJ9Dam9Y9E

Treasure Hunters app

Learn with Science Museum

Fonte: https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2022/04/22/snap-and-disney-team-up-to-create-an-ar-cinderella-castle-mural-at-
Fonte: https://www.youtube.com/watch?v=n-iaV43tjKU&t=67s
disney-world/amp/

Museu da Moda
e dos Têxteis
 Petersen Automotive Museum
a HoloLens experience Dali Lives

Fonte: https://www.youtube.com/watch?v=DdM786eiIa8 Fonte: https://www.youtube.com/watch?v=BIDaxl4xqJ4

 Survivor Stories Theater Preserving History
Illinois Holocaust Museum

Fonte: https://vimeo.com/258688609 Fonte: https://www.youtube.com/watch?v=ZDZjaIhzMSM

Google Earth VR Hold The World

Fonte: https://www.youtube.com/watch?v=xabOf8ut2IA Fonte: https://www.google.com/search?client=safari&rls=en&q=Hold+The+World+++Rift&ie=UTF-8&oe=UTF-8

Le Bal de Paris de Blanca Li, an

Rubens Cupid immersive live show in Virtual Reality

Fonte: https://www.youtube.com/watch?v=JREE37Q5cNM Fonte: https://www.youtube.com/watch?v=o1VLn3f2jyE&t=128s

 The Next Rembrandt

Fonte: https://m.youtube.com/watch?v=IuygOYZ1Ngo Fonte: https://www.euronews.com/next/2021/10/14/after-more-than-two-centuries-beethoven-s-10th-symphony-has-been-completed-by-an-ai

Bareburger

Restauração

Fonte: https://www.youtube.com/watch?v=Y-f8LsTK5Eg

Mirage by City Social Le Petit Chef

Fonte: https://www.youtube.com/watch?v=UvH5e4KcLFo Fonte: https://www.youtube.com/watch?v=gk6lIgkSt4g

 Sublimotion Aerobanquets RMX

Fonte: https://www.youtube.com/watch?v=E-dFKz55xlM Fonte: https://www.youtube.com/watch?v=nvFRleozeiE

Metaverso

Fonte: https://www.infopedia.pt/dicionarios/lingua-portuguesa/metaverso

O que é o metaverso?

Fonte: https://www.youtube.com/watch?v=V6VsxcVpBVY
 M Social abre o primeiro
hotel no metaverso

Fonte: https://kqeducationgroup.com/m-social-opens-decentraland-metaverse-hotel/

H&M abre a sua primeira Shibuya Virtual

loja no metaverso Halloween

Fonte: https://www.youtube.com/watch?v=0h8sVw2HtB8 Fonte: https://www.youtube.com/watch?v=_CpfthJHBQs&t=100s

Concertos Song Breaker Awards

Fonte: https://www.eurogamer.net/10m-players-attended-fortnites-marshmello-concert Fonte: https://www.youtube.com/watch?v=6Z7lAqJX-9c

 Walmart VR Virtual Shopping
Experience SXSW 2022

Fonte: https://www.adweek.com/creativity/unilevers-degree-hosts-a-metaverse-marathon-to-advocate-for-disability-inclusion/ Fonte: https://www.youtube.com/watch?v=UNMHH0kIpPE

Fonte: https://www.inc.com/bill-murphy-jr/after-61-years-mcdonalds-just-revealed-some-big-new-plans-that-nobody-could-have-predicted.html Fonte: https://www.cnnbrasil.com.br/tecnologia/nft-e-eleita-a-palavra-do-ano-pelo-dicionario-collins/

Fonte: https://www.forbes.com/sites/joshwilson/2022/04/25/warner-bros-announces-unique-features-for-upcoming-bat-cowl-nft-collection/? Fonte: https://www-latimes-com.cdn.ampproject.org/c/s/www.latimes.com/entertainment-arts/business/story/2022-04-27/disney-begins-formulating-a-

sh=4c236a3424cd metaverse-strategy
Fonte: https://www-latimes-com.cdn.ampproject.org/c/s/www.latimes.com/entertainment-arts/business/story/2022-04-27/disney-begins-formulating-a-
Fonte: https://planetsly.com
metaverse-strategy

O que são NFTs?

Fonte: https://www.youtube.com/watch?v=a8ww4aNlPQU Fonte: https://www.tp-lj.si/en/news/news/slovenia-the- rst-country-in-the-world-to-issue-nft-tokens-non-fungible-tokens-2021-09-21

Fonte: https://24.sapo.pt/economia/artigos/um-hotel-no-metaverso-como-e-que-a-proxima-fronteira-entre-a-realidade-e-o-mundo-virtual-pode-reinventar-a-
Fonte: https://www.tp-lj.si/en/news/news/slovenia-the- rst-country-in-the-world-to-issue-nft-tokens-non-fungible-tokens-2021-09-21
industria-hoteleira
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 Behind The Scenes Of Musee
Dezentral, The World's First
Decentralized NFT Museum

Fonte: https://www.art xdaily.com/news_feed/2022/02/09/9964-the-british-museum-turns-jmw-turner-artworks-into-nfts Fonte: https://www.youtube.com/watch?v=jK06GiGHzqk

Fonte: https://www.theverge.com/2022/5/4/23057221/starbucks-nft-loyalty-program-rewards-perks

Fonte: https://www.ted.com/talks/elizabeth_strickler_nfts_the_metaverse_and_the_future_of_digital_art
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 Fonte: https://futuretodayinstitute.com/trends/ Fonte: https://www.dx2025.com/wp-content/uploads/2021/11/new_trend_report_entering_the_meta_universe-1.pdf

Clorets - Resposta StorySD.com

Fonte: https://www.youtube.com/watch?v=xfUXOKZ3LVM

Obrigada!

soraia.ferreira@yellow.pt

linkedin.com/in/soraiaferreiraphd

StorySD.com