Escolar Documentos
Profissional Documentos
Cultura Documentos
6
jun. 2016
COMUNICAO ISSN 2357-9870
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Gabrielle Staniszewski
comunicacao.gabrielle@gmail.com
Mestre em Comunicao e
professora de Comunicao Social
da Universidade
Estadual do Centro-Oeste
76
RESUMO
ABSTRACT
Este trabalho apresenta uma compilao dos
This paper presents a compilation of research
resultados de pesquisa desenvolvida acerca do
results developed about the performance of the
desempenho das duas Instituies de Ensino
two Parans institutions whose Advertising
Superior paranaenses cujos cursos de Publici-
courses obtained the highest rating in the Ena-
dade e Propaganda obtiveram nota mxima na
de in 2012, namely: State University of Midwest
avaliao do Enade em 2012, a saber: Univer-
and University Center of Victory Union. The
sidade Estadual do Centro-Oeste e Centro
main objective is to understand what would
Universitrio de Unio da Vitria. O objetivo
these institutions have in common, through a
principal consiste em compreender o que teri-
documentary analysis of the progress reports
am estas IES em comum, por meio de uma
provided by the National Institute of Educatio-
anlise documental dos relatrios de curso
nal Studies Ansio Teixeira, evaluation respon-
disponibilizados pelo Instituto Nacional de
sible. Among the results can be highlighted: not
Estudos e Pesquisas Educacionais Ansio Tei-
directly related infrastructure of institutions
xeira, responsvel pela avaliao. Dentre os
with the concept achieved, an overall perfor-
resultados obtidos, podem ser destacados: a
mance very close between students of both,
no relao direta da infraestrutura das insti-
discrepancies between the source of income of
tuies com o conceito alcanado, um desem-
these students and some difficulties identified
penho geral bastante prximo entre os alunos
as differently presentation of issues in relation
de ambas, discrepncias entre a fonte de ren-
to learning in the classroom and lack of motiva-
da destes estudantes e algumas dificuldades
tion to perform the test. At the end, the paper
apontadas, como forma diferente de apresen-
reaffirms the need to think about the asses-
tao das questes em relao ao aprendido
sment of higher education in an integrated way,
em sala de aula e falta de motivao para rea-
since the information resulting from Enade are
lizao da prova. Ao final, reafirma-se a neces-
superficial and far from an action plan that
sidade de se pensar a avaliao do Ensino
brings real benefits to institutions and its Ad-
Superior de forma integrada, visto que as in-
vertising students.
formaes resultantes do Enade so superfici-
ais e distantes de um plano de ao que traga
benefcios reais s IES e a seus alunos de Pu-
blicidade e Propaganda. KEYWORDS: Evaluation. Enade. Advertising
Education.
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
77
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
78
____________________________________________________________________________
Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
81
____________________________________________________________________________
Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
____________________________________________________________________________
Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
83
____________________________________________________________________________
Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
84
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
85
____________________________________________________________________________
Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
86
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
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87
88
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
__________________________________________________________________________________________
89
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
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90
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao
Revista UNINTER de v. 4, n. 6
jun. 2016
COMUNICAO ISSN 2357-9870
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91
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Centro Universitrio Internacional (UNINTER)
Curitiba Paran Brasil
http://uninter.com/revistacomunicacao